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AMD Hires Away Nvidia's CUDA Guy

Earlier this week, AMD announced that it has hired Manju Hegde as corporate vice president, Fusion Experience Program. Hegde previously served as vice president of CUDA Technical Marketing at Nvidia, and before that was chief executive officer and co-founder of AGEIA Technologies Inc., known for the PhysX technology.

"We are thrilled to be able to attract an experienced industry leader like Manju Hegde to the AMD team, a sign of the quality of talent we are able to attract to AMD on the strength of our Fusion roadmap," said Rick Bergman, senior vice president and general manager, AMD Products Group. "Manju brings prized expertise in developing the ecosystem for enabling breakthrough and heightened experiences on new architectures to AMD. As Manju and his team work with the ecosystem to usher in a new era of visual computing, we expect a wide range of industry leaders to embrace the future of accelerated computing through the combination of the GPU and CPU -- a combination only AMD can deliver with its AMD Fusion technology."

Hegde will lead the AMD Fusion Experience Program, an initiative focused on "identifying innovative computing solutions and applications poised to take full advantage of the forthcoming AMD Fusion family of Accelerated Processing Units (APU)."

  • imrul
    better salary?
    Reply
  • joytech22
    If this means ATi get's physx, WHY THE HELL DID I PAY SO MUCH FOR MY FERMI?!

    i "HAD" the money to crossfire a pair of 5850's but nooo.. i had to buy a NVIDIA 3D vision kit..
    Reply
  • joytech22
    joytech22If this means ATi get's physx, WHY THE HELL DID I PAY SO MUCH FOR MY FERMI?!i "HAD" the money to crossfire a pair of 5850's but nooo.. i had to buy a NVIDIA 3D vision kit..
    What i mean by "i had to buy a NVIDIA 3D vision kit.." is that if i was to change to ATi, i would not be able to do 3D anymore, messed myself up there.
    Reply
  • notty22
    ATI wants the brains behind PhysX, implementation,execution and marketing. Heres their man.
    Reply
  • dman3k
    It's sad but nVidia will die unless they buy a processor company that will allow them to manufacture CPUs... ARM, anyone?
    Reply
  • JOSHSKORN
    ATI already pwns NVIDIA with the 5970. Now with this guy, I'm thinking 3 letters: O-M-G!
    Reply
  • LLJones
    All right, conspiracy time. ATI didn't hire him, he was released by nV to be a plant. Now he can sabotage and nV will be victorious. You know, conspiracy theorists really do have a lot of fun.
    Reply
  • proxy711
    dman3kIt's sad but nVidia will die unless they buy a processor company that will allow them to manufacture CPUs... ARM, anyone?Ah no.

    Just because Nvidia "failed"(yet will still make tons of money) with this current generation of desktop GPUs doesn't mean they are going anywhere. They will make money on the 300 series not to mention their other projects.Nvidia may have lost some market share with the ATI cards being agreed upon to be better but they wont go under because of it.
    Reply
  • Hellbound
    GO AMD!!!!!!
    Reply
  • joytech22
    dman3kIt's sad but nVidia will die unless they buy a processor company that will allow them to manufacture CPUs... ARM, anyone?
    Nvidia are too successful to die, look at VIA, they're still fighting to produce usable and cool products, they used to make the most power efficient CPU's and chipsets ever, now look at them, falling behind even Intel.

    Nvidia is the opposite, creating the fastest GPU cores in the world year after year, that's why people buy from them, oh and for the features.
    Reply