Nvidia Still Betting Big on Cloud Gaming
In a recent interview Phil Eisler, general manager of GeForce Grid Cloud Gaming at Nvidia, said that the setback at OnLive did not discourage Nvidia to back away from cloud gaming. He believes that there will be a comeback for the technology next year.
Eisler said that, while Nvidia supported OnLive, "think a lot of their problems were of their own doing." He conceded that "naysayers certainly had a field day with the demise of OnLive", but that would not change the way Nvidia thinks about cloud gaming as a future opportunity for the company. He said that Nvidia still sees "a lot of potential for the vision of cloud gaming", but they would not have done "some things the way that OnLive did".
As for the time frame when consumer cloud computing could get its next shot, Eisler said that he believes there will be "a lot" happening "next year". According to the executive, Nvidia is sampling products to its partners addressing this market segment, but he noted that much of the traction is not in the U.S., but is led by Asia. "We’ll see [consumer cloud gaming] gain momentum throughout next year," he said. "But if I look out five years, I think it could be a significant portion of the way people play games."
Even though Gaikai and OnLive have both dramatically changed since their inception, Eisler said that Nvidia will continue supporting the cloud gaming companies.
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Wolfgang Gruener is an experienced professional in digital strategy and content, specializing in web strategy, content architecture, user experience, and applying AI in content operations within the insurtech industry. His previous roles include Director, Digital Strategy and Content Experience at American Eagle, Managing Editor at TG Daily, and contributing to publications like Tom's Guide and Tom's Hardware.