Word on the street is that Nvidia will be demonstrating its GeForce GTX 960 graphics card at CES in Las Vegas from January 6 through January 9.
Recently, Nvidia launched its GTX 980 and GTX 970 graphics cards, both of which are based on the company's new Maxwell architecture. The GTX 980 became the most powerful single-GPU graphics card, while the GTX 970 took the cake for offering a very good price to performance ratio. Despite that, though, the GTX 970 carries an MSRP of $330, which is still a lot of money.
Specifications of the GTX 960 remain unknown so far, although SweClockers expects that it will carry the GM206 GPU and come with 2 GB of GDDR5 memory, which runs over a mere 128-bit memory interface. Performance should be on par with the GTX 770, although at a notably lower TDP, meaning that the card will run cooler and quieter and consume less power.
We believe the price will be around the $250-$260 range, and depending on where Nvidia hopes to leave the GTX 760 in the product placement stack, it might even fall below $250 a few weeks after launch, if we're lucky.
SweClockers does not expect the card to make an official launch at CES, though. Instead, it expects that Nvidia will only demonstrate the card as an early preview to the press, with the official launch following later. Based on our own experiences, though, this seems somewhat unlikely, as Nvidia usually keeps its goods hidden well until the actual paper launch takes place. We expect either the paper launch to take place at CES, or nothing related to the GTX 960 at all.
We've reached out to Nvidia for a comment, but as usual, the company responded, "We don't comment on rumors or unannounced products."