T-Mobile announced that it's ready to upgrade its "Un-carrier" campaign to "Un-carrier Amped," and the first move it will make with the new campaign will be to eliminate the $10 fee for the "JUMP" upgrade program it launched two years ago.
The new program will be called "JUMP! On Demand," and besides the elimination of the $10 fee, it also increases the number of upgrades per year from two to three, and it allows its customers to ask for an upgrade any time they want, rather than after six months of payments.
Before, T-Mobile also included device insurance in that price, but if you still want it you can pay an $8 per month fee for the insurance alone.
In a video (below), T-mobile CEO John Legere also stated that Verizon and AT&T had started offering similar programs to its JUMP! program, but those were never quite as good, and over time they only became worse. According to Legere, Verizon has silently turned its upgrade program into another two-year contract, thinking its customers won't notice. Worst of all, Verizon customers can only upgrade their phones once.
“Customers with JUMP! On Demand can upgrade anytime − tomorrow, next week or next month − up to three times a year. Simply bring in the last phone you got with JUMP! On Demand for a quick three-point check-up to ensure it's in good working order and swap it out for a new smartphone. Which means you could get six brand new phones during the time it'd take to get one upgrade at Verizon."
Multiple high-end smartphones will be eligible for this program, and for a lower price than in the old program.
Not only will T-Mobile allow its customers to upgrade up to three times a year for free, but it will also lower the monthly payments for the iPhone 6 to only $15 a month if you trade in your smartphone. The payments are for only an 18-month period, and you don't have to pay anything else up front. If you want, you could also make multiple payments in advance, and then you'll be able to completely own the phone. Otherwise, the phone needs to be traded in with new upgrades.
The new JUMP! One Demand program will be available starting June 28. For more information you can visit T-Mobile's JUMP! On Demand page.