Today’s happy shopper is Lauren and her mom, Sue. Lauren is about to go to law school and is looking for a laptop with portability and a decent battery life for under $1,700. From the get go Lauren is, of course, spoiled for choice at her local Best Buy.
She spends a couple of minutes checking out the PCs and then beelines for the Apple section, telling her mother, “We haven’t looked at the Macs yet.” Lauren is disappointed to see that “This Mac is $2,000 and that’s before adding anything.”
Lauren’s mother chimes in with, “Why would you pay twice the price?” to which her daughter replies confidently, “I wouldn’t.”
The soon to be law student settles on a PC and surprisingly, it’s not an HP. The girl eventually picks out a Dell XPS 13a with a 2.4 GHz Intel Core 2 Duo, 4 GB of RAM, a 320 GB HDD, and an $899 price tag.