Microsoft is Bringing the Windows Store to 500 Best Buys
Windows Store looks a lot like the Microsoft Store.
Microsoft's got a handful of its own-name retail stores dotted around North America but the company looks set to expand its brick and mortar efforts through a new partnership with electronics retailer Best Buy.
Microsoft announced an exclusive partnership with Best Buy that will see 600 Windows Stores open in Best Buy locations around North America. Ranging in size from 1,500 square feet to 2,200 square feet, the Windows Stores will arrive at 500 Best Buy U.S. locations as well as 100 FutureShop and Best Buy locations in Canada.
"The Windows Store offers a large-scale, hands-on customer experience that will show customers how Windows and Microsoft devices and services can make it easier for them to work and play," said Tami Reller, chief marketing officer and chief financial officer of the Windows Division at Microsoft. "We're pleased to partner with Best Buy in bringing the latest technologies to consumers at scale in a unique environment where they can explore how Microsoft products fit together across entertainment, travel, music and other scenarios."
The store-within-a-store locations will allow customers the opportunity to try, compare and purchase a range of products and accessories, including Windows-based tablets and PCs, Windows Phones, Microsoft Office, Xbox, and more. Each location will also have "an innovation space highlighting a variety of Windows scenarios across devices" as well as a special showcase section for the latest Windows-based PC form factors.
The Windows Store will arrive at Best Buy locations starting in June and continuing through until September.
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Jane McEntegart is a writer, editor, and marketing communications professional with 17 years of experience in the technology industry. She has written about a wide range of technology topics, including smartphones, tablets, and game consoles. Her articles have been published in Tom's Guide, Tom's Hardware, MobileSyrup, and Edge Up.
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anxiousinfusion Great, maybe now they'll sell full retail Windows 8 instead of just the upgrade packs.Reply -
branflan Staffed by hovering morons trying to look like Apple Store employees if they are anything like the Microsoft storeReply -
Azriel4444 Unfortunately it will probably be staffed with only best buy employees or best buy quality employees. Plus its another place to pimp their 'Signature' computers. I wonder if Geek Squad will get to do 'Signature Upgrades' also?Reply -
Azriel4444 Unfortunately it will probably be staffed with only best buy employees or best buy quality employees. Plus its another place to pimp their 'Signature' computers. I wonder if Geek Squad will get to do 'Signature Upgrades' also?Reply -
slomo4sho Reply10971418 said:Staffed by hovering morons trying to look like Apple Store employees if they are anything like the Microsoft store
Are you insinuating that the Apple Idiots are actually competent?
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branflan Reply10971513 said:10971418 said:Staffed by hovering morons trying to look like Apple Store employees if they are anything like the Microsoft store
Are you insinuating that the Apple Idiots are actually competent?
Not at all, yet MS thinks highly enough of them to essentially copy their entire look right down to the badge/lanyard they wear. -
ScrewySqrl Worst Buy gets th most tone Deaf corporation since the Bourbon Dynasty?Reply
Couldn't happen to a better group of peopl -
slomo4sho Reply10971538 said:Not at all, yet MS thinks highly enough of them to essentially copy their entire look right down to the badge/lanyard they wear.
Apparel and aesthetics aside, one would need to deliberately work towards reaching the incompetence levels of Apple Idiots. -
gladiator_mohaa Someone at Best Buy should know by now that Desperation is a very stinky cologne.Reply