Apple Marketing Head Says Samsung Made Job a Lot Harder

News
By Daniel Starkey
published

Apple's head of marketing, Phil Schiller, said Samsung's devices resembling the iPhone made it "much harder" to effectively distinguish between the two lines of products. Schiller spoke in front of a court hearing a retrial for damages Samsung allegedly owes Apple for design patent infringement.

Schiller went on to claim that Samsung's infringing products made customers "question our design skills in a way they never used to." These comments came on the fourth day of trial, following the decision in March removing over $450 million from the damages that originally totaled over $1.5 billion.

Responding to Samsung criticisms stating that even Apple adapted in the face of competition in the tablet market, Schiller said, "We were not trying to respond to competition… We were simply trying to make our product better."

Daniel Starkey
49 Comments Comment from the forums
  • JD88
    The only way Samsung made the job harder was by manufacturing phones that were of much better quality and value. The S3 absolutely destroyed the 4S in terms of quality and performance, and for the first time made it clear that Apple was no longer the sole superpower of the smartphone world. Guys like this just started having to actually earn their pay.
    Reply
  • stridervm
    If any Samsung phone resembles an iPhone then this means every touch phone resembles the iPhone. I don't this will be a good precedence if Apple wins this one.
    Reply
  • dogofwars
    Since they had competition and people all want slim cell phone with some round corners if you want to make sure that your brand is identified just slap your logo in front on the button for instance. When you have your store, do you put your sign on the back of it so nobody can't see instead of in front so people can see!? You had it comming Apple, good for you!!!
    Reply
  • southernshark
    I never have a problem identifying an iPhone. They are so small....
    Reply
  • Elevory
    Apple has competition. Boo-hoo.
    Reply
  • unksol
    every companies product SHOULD be designed to make the competitions marketing harder. so their argument in a court case is:its harder to distinguish our product because they did it betterit makes people question our design skills. see point 1when we try to fix our product we are not copying just improving
    Reply
  • Mlim666
    Here we go again... "Wedge Shaped" laptops all over....
    Reply
  • bluekoala
    This garbage of a court case is a waste of resources. I don't find any Samsung phones look much like Apple's. Apple is just unhappy about having competition.
    Reply
  • fleeb
    "Responding to Samsung criticisms stating that even Apple adapted in the face of competition in the tablet market, Schiller said, "We were not trying to respond to competition… We were simply trying to make our product better.""What if the competition says the same thing if they are criticized of adapting Apple's?
    Reply
  • therealduckofdeath
    I really hope the judge rightfully said "you want some cheese with that whine?".I just can't fathom that this is an actual court case in a "free market" country like the US. Reeks of corruption all the way, that they're still wasting their time listening to Apple.
    Reply