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Apple Takes Store Lines Online With Apple Watch Launch

Starting Friday April 10, you will be able to pre-order your own Apple Watch. Unlike with previous product releases, however, you won't be lining up outside the store for days to be the first to receive the new product.

"We expect that strong customer demand will exceed our supply at launch," said Apple's senior vice president of Retail and Online Stores, Angela Ahrendts. "To provide the best experience and selection to as many customers as we can, we will be taking orders for Apple Watch exclusively online during the initial launch period."

According to these statements by Ahrendts in the press release, the primary reason behind this move to an online release comes out of the necessity to better manage the distribution of new devices. Although this is probably true, there are several other reasons to move to online product releases, too.

One major reason behind this change is to bring an end to the long lines outside of stores before products are released. Sometimes Apple product releases often see fans lining up outside the store days in advance.

The lines continue to grow leading up to the product launch, and ultimately the number of customers in line hoping to buy the latest device exceeds the number of devices in the store. Those towards the back of the line who have waited hours to get the device will go home empty-handed and disappointed.

With pre-ordering online, customers that cannot get the Apple Watch will likely be less disappointed than they would be had they waited several hours in line before finding out they couldn't get the Apple Watch.

Starting April 10, potential customers who want to be fitted for the new Apple Watch and try it out, can go to stores where a specialist will assist them and demonstrate the device's features. To ensure this also doesn't get out of hand, however, you have to make an appointment ahead of time.

The Apple Watch will be available in three versions:

Material1.5"1.65"
Apple Watch SportAluminum Alloy/Ion-X Glass$349$399
Apple Watch316L Stainless Steel/Sapphire Glass$549$1,099
Apple Watch Edition18 Karat Gold$10,000 - $17,000$10,000 - $15,000

The Apple Watch Edition, though much more expensive, is made of an 18-karat gold alloy that can be customized rose or yellow gold in color.

Pre-order starts at April 10, 12:01am PDT, and the Apple Watch will begin shipping to customers on April 24. You won't be able to get an Apple Watch in stores until a later date, however.

Follow Michael Justin Allen Sexton @LordLao74. Follow us @tomshardware, on Facebook and on Google+.

  • kawininjazx
    It's so sad that all these people will just buy the product for the name, even if they don't need it.

    Oh well, it's their money.
    Reply
  • mortsmi7
    That's quite the markup for 0.15".
    Reply
  • agentbb007
    It's so sad that all these people will just buy the product for the name, even if they don't need it.

    Oh well, it's their money.
    My brother is really excited for Apple Watch he's buying the $1100 42mm Space Black Case with Space Black Stainless Steel Link Bracelet. Way too much money in my opinion but he probably thinks I'm just as crazy for just buying 3 ROG Swift monitors and 2 Titan X's to power them so I can play games in surround :)
    Reply
  • d_kuhn
    Wow a watch with an ALL DAY BATTERY!
    Reply
  • hasten
    I hope the +$399 include psychiatric help at those insane prices.
    Reply
  • jhgoodwin
    Wow a watch with an ALL DAY BATTERY!
    I know. I wish someone would have invented that a long time ago. Maybe even a watch that doesn't need batteries and stays powered indefinitely. Oh wait, they did all of that already. Just not on this watch.
    Reply
  • jonathan1683
    apple doesn't want people getting robbed for their 20k watch
    Reply
  • ohim
    And all the Rolex (or other mechanical watch brand) will laugh at you in 1-2 years when your 500$ apple watch will be worth pennies because the new iwatch will be out for 599$ ..... this world is full of morons.
    Reply
  • SmexySumo
    <a href="http://www.iappnalysis.com/2015/03/pair-install-apps-on-apple-watch.html?rel=ugc">How to Pair Apple Watch with iPhone and Install Apps on Apple Watch?</a>
    Reply
  • thundervore
    I wonder what all these people are going to do when the iWatch 2 comes out with a slightly bigger screen.....
    Reply