Digitimes reports, citing industry sources, that the current production cost for Blu-ray players is around $100, with pick-up heads and chipsets accounting for 50 percent and 25 percent respectively. However, the publication says that in response to Sears selling a refurbished Blu-ray player (the Magnavox RNB500MG9) for just $99.99, optical disc drive manufacturers expect the cost to be half that come 2010.
Just last week a Curtis Mathes-branded BD player hit Meijer online at $99.99 as a Father's Day special. Predictably, the player sold out pretty quickly. That said, it looks like we’re now seeing the beginning of low-cost players that could give the Blu-ray format the boost that it needs.
Judging from reader feedback on last week’s piece, it seems consumers would rather have cheaper Blu-ray discs than cheaper players. Is this the reason you haven’t made the switch yet? Let us know!