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Windows 8 Marketing Campaign Likely to Hit $1.5 Billion

It is imperative that the update for the core product will get off the ground smoothly, given the fact that Windows currently accounts for 26 percent of Microsoft's revenue and 42 percent of the company's operating income, not to mention the rather depressed mood among PC makers and the sales outlook for the remainder of the year.

There is now a rumor that Microsoft has allocated between $1.5 billion and $1.8 billion of marketing spending for Windows 8. There was no official source for this number, but it sounds reasonable in light of the significance of the product. Slashgear reminds us that Microsoft spent just $200 million on marketing 95 in 1994, which is about $310 million in today's dollars, but we also remember that the company sunk about $300 million in the launch campaign of its Zune player, and more than $500 million into Windows Mobile.

A Windows flop could prove catastrophic not just for Microsoft, but for PC vendors, hardware makers and software developers alike. Unless the success of the operating system is guaranteed, which is not the case at this time, it may be cheaper for Microsoft to spend a few billion now, rather than having to deal with the fallout of another Windows Vista.

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  • nieur
    I hope it succeeds in both markets PC and tablet/phone
    Reply
  • wemakeourfuture
    Are we getting another Rolling Stones song in the $1.5 Billion?
    Reply
  • hrhuffnpuff
    For $1.5 Billion, they could have fired the entire Metro UI division, and make more silly money.
    Reply
  • aoneone
    This will be the worst launch failure since Virtual Gameboy. Remember that!? Of course not, it went up in flames faster than Spontaneous Human Combustion. Bahahaahaa I crack myself up ^_^
    Reply
  • diddo
    The best marketing campaign is not insulting users with Metro Bob 2.0.
    Reply
  • hrhuffnpuff
    aoneoneThis will be the worst launch failure since Virtual Gameboy. Remember that!? Of course not, it went up in flames faster than Spontaneous Human Combustion. Bahahaahaa I crack myself up ^_^
    I actually had one, bought it at an AAFES store in Fort Hood,Tx.


    Reply
  • fayzaan
    nieurI hope it succeeds in both markets PC and tablet/phoneI am confident it will. Start menu was inefficient and even MS said according to their statistics it was used very little. Who likes to go Start>Programs>Accessories>Paint.exe etc. no one does that anymore!! if you use a program often, you put it on the taskbar or a shortcut on the desktop. Windows 8 gives you that in a awesome way.
    Reply
  • nebun
    1.5 billion for what?....i am a little confused....such a waste of money
    Reply
  • Kami3k
    fayzaanI am confident it will. Start menu was inefficient and even MS said according to their statistics it was used very little. Who likes to go Start>Programs>Accessories>Paint.exe etc. no one does that anymore!! if you use a program often, you put it on the taskbar or a shortcut on the desktop. Windows 8 gives you that in a awesome way.
    Wow, sounds like a Microsoft employee defending his work on metro UI and hoping he doesn't get fired for it.
    Reply
  • barter
    would it be cheaper just to give all windows 7 users a free upgrade instead of spending 1.5 billion to charge us £20-25 quid to upgrade? (75 million upgrades)
    Reply