Commodore International challenges Italian rival’s trademarks in escalating brand dispute — firm says clarity needed to clear the path for new licensed products

Commodore 64 Ultimate computers
(Image credit: Commodore)

Commodore International Corporation has initiated legal action against Italian start-up Commodore Industries, claiming that a set of Commodore trademarks registered in Europe in 2017 were improperly granted and are invalid as a matter of law. The move marks the latest escalation in a long-running dispute over who controls the storied Commodore brand, which has been decades in the making since the original computer maker's collapse.

In a statement, Commodore International said that the trademark registrations of Commodore Industries were "improperly granted and are invalid as a matter of law." The trademarks held by Commodore Industries cover the Commodore name and associated branding in the EU. The company said it would not comment further while proceedings are ongoing, but confirmed that formal legal steps are now underway.

As of the time of writing, it’s not clear what precise legal action Commodore International is taking, just that there’s "a question now before the Italian civil court." The company has not said whether it will pursue invalidation proceedings via the EU Intellectual Property Office, nor which trademark classes are being challenged.

Commodore’s bankruptcy in the 1990s left behind fragmented IP that has changed hands multiple times. This created a breeding ground for precisely what we’re seeing now: modern revival attempts, with competing entities all staking claims in the same IP across different regions.

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Luke James
Contributor

Luke James is a freelance writer and journalist.  Although his background is in legal, he has a personal interest in all things tech, especially hardware and microelectronics, and anything regulatory.