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AMD: We're Launching an Atom Killer in 2010

By - Source: Tom's Hardware US | B 42 comments

Nvidia’s Ion made a huge splash at Computex 2009 and it looks like AMD is trying to get in on some of the action. According to a report, the company is preparing an Atom rival, which will launch in 2010.

Digitimes this week reports that AMD CEO, Dirk Meyer has revealed the company is currently developing a platform that features lower-power, smaller-sizes, more complete functionality, and a cheaper price than Intel's Atom for netbooks, with an expected delivery date for samples set for 2010.

Nvidia last week announced a list of 20 ‘Ion Partners’ who would be debuting products running on the chip at Computex. With Tegra taking care of MIDs for Nvidia and Intel’s plans to bring the Atom to handheld devices, we can’t help but feel AMD is a tad behind the times with this one. That said, according to Digitimes, Meyer emphasized that products based on the company's newest platform will be notebooks as opposed to netbooks. Meyer says he believes the term "netbook" will soon become obsolete as the quality of ultra portable, low-end computers improve.

At Computex, Intel was all about mobility and Atom products, particularly in NAS products and home theater products. It will be interesting to see what Intel has on hand for the 2010 year.

Check out the full story here.

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  • 46 Hide
    tenor77 , June 9, 2009 4:29 PM
    If they want it to be an Atom killer they should call it the particle accelerator
  • 24 Hide
    Ciuy , June 9, 2009 4:28 PM
    AMD always bringing good producs and cheaper but ALWAY a bit late.

    AMD must be lagging ...
  • 23 Hide
    Kill@dor , June 9, 2009 4:21 PM
    AMD should know by now that by the time they roll that out, Intel will already have something better to offer. But i hope they can deliver something that can top Intel for a while at least...

Other Comments
  • 23 Hide
    Kill@dor , June 9, 2009 4:21 PM
    AMD should know by now that by the time they roll that out, Intel will already have something better to offer. But i hope they can deliver something that can top Intel for a while at least...

  • 24 Hide
    Ciuy , June 9, 2009 4:28 PM
    AMD always bringing good producs and cheaper but ALWAY a bit late.

    AMD must be lagging ...
  • 46 Hide
    tenor77 , June 9, 2009 4:29 PM
    If they want it to be an Atom killer they should call it the particle accelerator
  • 19 Hide
    deltatux , June 9, 2009 4:31 PM
    agreed, I think netbooks are just overpriced for what they do. They do less than a notebook, but cost just the same as a higher performing but lower-end laptop.

    Netbooks to me are still a fad and I don't think AMD is really losing much out of this fad.
  • 1 Hide
    megamanx00 , June 9, 2009 4:34 PM
    Well, the good thing for AMD is that Intel paired atom with a crappy chipset, though taking advantage of that means competing with ION. If AMD can offer a platform that has more GPU power, more CPU power, and uses less power overall than the NVIDIA ION platform, then they will have a winner.
  • 14 Hide
    thedipper , June 9, 2009 4:41 PM
    Beating ION?

    I think "780G" is all that needs to be said.

    AMD is completely capable of making a chipset that can trash everyone else in the power
  • 5 Hide
    hixbot , June 9, 2009 4:41 PM
    Via already released an Atom killer. Yet we've seen very little of it. I want a NANO paired with an ION chipset. Hopefully Zotac will release one soon.
  • 1 Hide
    thedipper , June 9, 2009 4:43 PM
    Damn you, tom's. Damn your broken comment system.

    Continuing, AMD is completely capable of making a chipset that can trash everyone else in the power saving/low cost/high performance market.
  • 2 Hide
    Honis , June 9, 2009 4:43 PM
    Didn't Toms do a review of a low powered AMD Semperon (sp?) and and atom?

    Didn't the AMD device out perform at a slightly higher power cost? And didn't Toms decide the Atom only won because it was all integrated as apposed to being a mini mobo/cpu/video card combo saving on the power costs?

    Sorry just remembering out loud here...
  • -7 Hide
    norbs , June 9, 2009 4:46 PM
    LOL, the title is a little comical... I hate when any company calls it's product a killer of another product. It's almost setting itself up for failure. First off; the atom is not exactly a powerhouse and secondly even if it is better then the atom for power consumption and performance who cares, it's been how long since intel released the atom?

    It's like the guy that gets made fun of and then he comes back to you a day later with a good comeback... no one cares...

    On the bright side, yes, competition is a good thing but i'm tired of hearing about iPhone killers and now intel atom killers ZOMG!!
  • 7 Hide
    curnel_D , June 9, 2009 4:54 PM
    An atom killer would be a seriously long lasting battery technology.

    Pair some real hardware with a battery that will last 8-10 hours in a small form factor machine with an edge to edge screen, and you'll have the ultra portable everyone wants.

    AMD's already proven they can take their athalon's to extremely low power levels. So you've got low heat, proven dual core tech, and almost no R&D. I think they already have an Atom Killer. They just need to find a great battery tech to pair it with, and then get it on the market.
  • 1 Hide
    hellwig , June 9, 2009 5:05 PM
    Kill@dorAMD should know by now that by the time they roll that out, Intel will already have something better to offer. But i hope they can deliver something that can top Intel for a while at least...

    I disagree that Intel will have something better. Intels next product will be their Pineview/Pinetrail (whichever it is) integrated Atom+GPU, which is expected in the fourth-quarter of this year. If AMD can introduce a similar Fusion chip (CPU+GPU), with faster CPU and GPU specs, and a lower power envelope, they can easily surpass Intel. AMDs only mistake would be to not release a Fusion product, but rather a CPU + chipset, although the chipset will easily surpass anything Intel makes.
  • -2 Hide
    thejerk , June 9, 2009 5:20 PM
    If AMD and NVidia were smart, they'd partner whatever ULV processor has up their sleeve with the Ion platform. Seeing that Intel is doing their best to force Ion into obsolescence already, taking what will be a mature platform and accommodating a new processor would be a nice US vs. THEM fight worth fighting. Double teaming works... if they were smart.
  • 0 Hide
    apmyhr , June 9, 2009 5:29 PM
    thedipperBeating ION?I think "780G" is all that needs to be said.AMD is completely capable of making a chipset that can trash everyone else in the power

    Agreed. The integrated 3200 on the 780G is amazing. I'm sure AMD can figure out a way to pair that chipset with a low power CPU and stick it inside a "netbook."
  • -1 Hide
    apmyhr , June 9, 2009 5:34 PM
    deltatuxagreed, I think netbooks are just overpriced for what they do. They do less than a notebook, but cost just the same as a higher performing but lower-end laptop.Netbooks to me are still a fad and I don't think AMD is really losing much out of this fad.

    You sir are wise. I feel like netbooks do not fulfill a good niche. They are too big to carry in your pocket easily but they are too small to use comfortably as a real computer. If you want mobile internet, get a iPhone or Pre, if you want a computer, get something with at least a 12inch screen. I think people will start to realize that and you will see this fad wind down. Or at least you wont see an article about "Netbooks!" on Tomshardware every darn day.
  • -2 Hide
    chripuck , June 9, 2009 5:44 PM
    apmyhrYou sir are wise. I feel like netbooks do not fulfill a good niche. They are too big to carry in your pocket easily but they are too small to use comfortably as a real computer. If you want mobile internet, get a iPhone or Pre, if you want a computer, get something with at least a 12inch screen. I think people will start to realize that and you will see this fad wind down. Or at least you wont see an article about "Netbooks!" on Tomshardware every darn day.


    They're inexpensive, small, lightweight and last forever on a battery charge (compared to most other laptops on the market.)

    People are buying these things because all they care about is internet and viewing some digital pictures. People like my parents are buying netbooks and making them the fad because they spend like 20 minutes a day on the computer. I mean seriously, take the inner geek out of the equation and why do you care if a full size laptop is more comforable?
  • 1 Hide
    chripuck , June 9, 2009 5:45 PM
    apmyhrYou sir are wise. I feel like netbooks do not fulfill a good niche. They are too big to carry in your pocket easily but they are too small to use comfortably as a real computer. If you want mobile internet, get a iPhone or Pre, if you want a computer, get something with at least a 12inch screen. I think people will start to realize that and you will see this fad wind down. Or at least you wont see an article about "Netbooks!" on Tomshardware every darn day.


    Additionally, I have an iPhone and trust me, even if it did do Flash, it is not fun to cruise the net on.
  • -1 Hide
    Onus , June 9, 2009 6:01 PM
    Curnel_DAn atom killer would be a seriously long lasting battery technology. Pair some real hardware with a battery that will last 8-10 hours in a small form factor machine with an edge to edge screen, and you'll have the ultra portable everyone wants. AMD's already proven they can take their athalon's to extremely low power levels. So you've got low heat, proven dual core tech, and almost no R&D. I think they already have an Atom Killer. They just need to find a great battery tech to pair it with, and then get it on the market.


    There, I think you've got it. Atom only makes sense for people who require long battery life. Remove that requirement, and anything else is better; [much] faster. Meet it another way, e.g. with battery tech, and Atom will dry up and blow away.
  • -5 Hide
    deuce271 , June 9, 2009 6:02 PM
    Barcelona was supposed to blow away the Core 2 CPUs as well.
  • -2 Hide
    jimmysmitty , June 9, 2009 6:14 PM
    hellwigI disagree that Intel will have something better. Intels next product will be their Pineview/Pinetrail (whichever it is) integrated Atom+GPU, which is expected in the fourth-quarter of this year. If AMD can introduce a similar Fusion chip (CPU+GPU), with faster CPU and GPU specs, and a lower power envelope, they can easily surpass Intel. AMDs only mistake would be to not release a Fusion product, but rather a CPU + chipset, although the chipset will easily surpass anything Intel makes.


    While it may be possible I doubt AMD would befocusing Fusion at the ULV market right away. Even Intel plans on a CPU+GPU for the desktops first (lower end Core i5).

    Either way all this is is talk. And talk is cheap. Last time AMD did talk of this manner it kinda flopped in their face. I hope they have learned more to shut up and put up than talk and flop.

    BTW, never underestimate Intel. They are capable of more than people think, hence Nehalem. It blows away most other things when it comes to server products.

    apmyhrAgreed. The integrated 3200 on the 780G is amazing. I'm sure AMD can figure out a way to pair that chipset with a low power CPU and stick it inside a "netbook."


    While that would be great I doubt it would be low power enough. With a ULV they need something that literally sips the watts, like Atom does. But if they can do it it would be a sight to see.
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