AMD Announces TrustZone Partnership with ARM
AMD has announced a unique partnership with ARM that will see AMD incorporate ARM technology into its chips as a method of improving security.
AMD is pouring a lot of energy into its APUs and it doesn't look like that's going to change anytime soon. The company this week announced plans to integrate ARM technology into upcoming APUs.
The partnership will see AMD inject ARM's TrustZone technology into future APUs via a SoC design methodology. AMD is calling it an industry first collaboration and says by adopting "the industry-standard approach to security that TrustZone technology embodies," the two companies will be able to provide a consistent approach to security spanning billions of web-connected devices, be they ARM-based or AMD x86 APU-based.
"As technology becomes more important to our everyday lives, security needs to be present in every single device. The challenge that the industry faces is how to make this a reality," said Ian Drew, executive vice president, strategy, ARM. "Through this technology partnership with AMD, and the broadening of the ARM TrustZone technology ecosystem, we're making another important step towards a solution. The aim is to make security accessible and consistent for consumers and business users across all computing devices."
All of this means that AMD will be adding an ARM processor to some of its upcoming APUs. Specifically, AMD has mentioned the Cortex-A5 CPU. This low-powered processor will work alongside AMD's own cores to run ARM's TrustZone security technology. THE ARM CPU will monitor and help protect against malicious access to sensitive data and operations at the hardware level.
AMD said today that it plans to provide development platforms that have TrustZone security features on select APUs in 2013, expanding further across its product portfolio in 2014.

( okay, starts the flames )
Yeah cause we only want 1 chip manufacturer/designer out there controlling the market. $1000 core i5's anyone?
They do. Since Sandy Bridge, Intels CPUs have a hardware based system that would allow you to wipe your system or even "brick" it if it got stolen to stop theft of sensitive data.
Then go tell that to AMDs CEO Rory Reed who doesn't want to truly compete with Intel anymore and also was quoted as saying users have enough CPU power and don't need anymore.
AMD needs to compete with Intel but if the current CEO does it his way, Intel might just be fighting themselves on the DT and server market.
Intel is anyway the only chip manufacturer/designer who controls the market. Yet Core i5 costs $200-220.
Don't get me wrong, I love my i7 processor, but even some competition is a good thing.
vPro has been around much longer than sandy bridge. I believe what you are talking about is what vPro does. Is that even what its called? I know it had pro in the name...
AND Intel is a monster. Intel makes more PROFIT than AMD and VIA has in revenue. So please stop with the AMD is dead they won’t make a I7 competitor. Dumping their “puny” millions into having the fastest product isnt good for them, or us. They let Intel do it and Intel loses $ on it. The I5 and I3 and lower is where they make their billions. AMD cant brute force their process. The fact that they have been able to keep up, and have several miracle pushing them above Intel shows that they aren’t dying.
On the bright side, there's money to be made by investing in Intel...
what sells is cheap and offering what people really want
for every kook who buys a 1000$ Intel cpu there is a million people clamoring for a cheap solution.
If Intel fails to board the HSA wagon eventually their parts will be 5000$ each as they scrape the barrel of multi core cpu design trying to keep up with HSA.
progress waits for no one
Why would you play crysis 3 on your watch?