Acer Warns Microsoft That Hardware Business is Tough Food

Taiwanese computer developer Acer has criticized Microsoft for its push to compete with its hardware partners, particularly in the tablet market through Surface.

According to a translation from Google, Acer's manager of Greater China operations Linxian Lang compared making hardware to food. He said the process is essentially "hard rice" that's "not so easy to eat."

While the translation is filled with errors, Acer's general statement directed towards Microsoft is clear. The former wants the software giant to stick solely to its software and allow Acer and fellow hardware makers to build products that run on Windows.

Due to Microsoft focusing on establishing its hardware business with the introduction of Surface, partners have stressed that the software supplier "will no longer be concerned about its downstream partners' thoughts or complaints."

Acer, who delayed its Windows RT plans to witness how Microsoft's Surface tablet performs in the market, recently stressed the importance of touch through Windows 8-powered products.

The PC maker itself has invested considerably into Windows 8 devices: the W700 Windows 8 11.6-inch tablet PC, 7-inch Iconia A110 tablet, W700P, W510P Windows 8 Pro tablets, accompanied by ultrabooks and notebooks.

 

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  • cscott_it
    Why I think Microsoft got into hardware:

    MS: "Well, we'd like you to make something really cool. Something different."
    Acer: "That's too expensive. Instead we were thinking like a clamshell plastic case with 'X'"
    MS: "That's not a very inciting buy and the quality is kind of subpar"
    Acer: "Yeah - too bad you don't make anything. Guess you should just deal with it. You don't know what it's like to make hardware. Everyone wants hard plastic. It's the new milled aluminum."

    I know Acer has had a pretty rough last few quarters, but maybe they should take that sign to reinvent themselves rather than continue to churn out low quality stuff. Just my thoughts though.
    20
  • Other Comments
  • cscott_it
    Why I think Microsoft got into hardware:

    MS: "Well, we'd like you to make something really cool. Something different."
    Acer: "That's too expensive. Instead we were thinking like a clamshell plastic case with 'X'"
    MS: "That's not a very inciting buy and the quality is kind of subpar"
    Acer: "Yeah - too bad you don't make anything. Guess you should just deal with it. You don't know what it's like to make hardware. Everyone wants hard plastic. It's the new milled aluminum."

    I know Acer has had a pretty rough last few quarters, but maybe they should take that sign to reinvent themselves rather than continue to churn out low quality stuff. Just my thoughts though.
    20
  • gtvr
    I guess it would be finger food, then.
    5
  • may1
    On basis of economics, MSFT has the power to decide on the final markup, meaning, prices will be optimal for society. Then again, this is just theory so we'll see whether consumers have truly benefited from the option of Surface.

    BUT THIS DOESN'T MEAN YOU CAN JUST DITCH THE UI THAT'S BEEN PROVED TO BE OPTIMAL AND GO FOR SOMETHING ABSURD THAT SAVVY PC USERS ABSOLUTELY HATE.
    -3