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Amazon Will Allow Opting Out of Ads on Kindle Fire for $15

By - Source: TechCrunch | B 31 comments

Amazon last week enjoyed some time in the spotlight when it announced a mess of new Kindle devices. This included a brand new 7-inch Kindle Fire HD, a revamped Kindle Fire, a 8.9-inch Kindle Fire HD and a new backlit Paperwhite Kindle. Not long after the new devices were announced, it emerged that the entire Kindle Fire line would be ad supported. Instead of specifying in the product title that users would be buying ad-supported devices, Amazon listed special offers and deals as a feature on the tablet. However, if you don't like this ad-supported Kindle model, the etailer will let you opt out. For a fee, of course.

According to TechCrunch Amazon will allow Kindle Fire owners to opt-out of the advertisements and special offers for a one-time fee of $15.

"We know from our Kindle reader line that customers love our special offers and very few people choose to opt out. We’re happy to offer customers the choice," a spokesperson is quoted as saying.

This isn't the first time Amazon has allowed customers to turn off advertisements on an ad-supported device. Last year, after the release of the $79 Kindle, the etail giant started to allow users to unsubscribe from Special Offers under the 'Manage My Devices' tab on Amazon. The fee to remove the subscription was $30.

While some folk don't mind seeing ads or special offers in the form of a screen saver, many are happier with a totally ad-free experience. When the pre-order pages for the new Kindle Fires hit the web, it looked like ad-free wasn't an option. We're sure a lot of people will be happy to know they can get rid of the offers for just $15 extra.

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Top Comments
  • 14 Hide
    alexmx , September 10, 2012 5:20 PM
    PennanenSo i buy a device, then i buy e-books for it and on top of that i have to pay to not look at ads ?Right?


    No, you buy a discounted product that in exchange for said discount, displays ads when you're not using it "actively"

    In other words, someone is paying those 15 usd with the condition to put their brand in it
Other Comments
  • -1 Hide
    whiteodian , September 10, 2012 5:08 PM
    $15 is a small price to pay to get rid of those Ads. If I were to buy one, It would be one of the first things I do with it.
  • 4 Hide
    Pennanen , September 10, 2012 5:11 PM
    So i buy a device, then i buy e-books for it and on top of that i have to pay to not look at ads ?

    Right?
  • Display all 31 comments.
  • 9 Hide
    freggo , September 10, 2012 5:17 PM
    Hello Amazon, guess what... I allow you, FREE of charge, to keep your ad display device :-)

    What's next? Dell or Microsoft will charge us if we want to uninstall all those 'free samples' that come pre-installed ?

  • -5 Hide
    dgingeri , September 10, 2012 5:20 PM
    Hooray!
  • 14 Hide
    alexmx , September 10, 2012 5:20 PM
    PennanenSo i buy a device, then i buy e-books for it and on top of that i have to pay to not look at ads ?Right?


    No, you buy a discounted product that in exchange for said discount, displays ads when you're not using it "actively"

    In other words, someone is paying those 15 usd with the condition to put their brand in it
  • 3 Hide
    astonerii , September 10, 2012 5:25 PM
    makes me feel better about the kindle... I was about to write them off as a never buy item. I am looking for a device to give my 1 year old for play. Something with a long battery life would be ideal. Something interactive. Something not too expensive.
  • 7 Hide
    bustapr , September 10, 2012 5:33 PM
    even if I had the money to remove the ads, I wouldnt remove it. those ads give you really nice coupons and discounts. and they also dont bother you at all. anyone thinking the ads are like tv and hulu where youre interrupted is wrong. kindle ads dont work that way. the screensaver is somewhat comparable to a useful swipe to unlock, and the homepage ad doesnt bother in any way your navigation and enjoyment of the homepage.
  • 2 Hide
    JDFan , September 10, 2012 5:34 PM
    Since they were trying to advertise it as a "feature" - Why not have it default to off and have users pay $15 to turn the ads on !!
  • 2 Hide
    rohitbaran , September 10, 2012 5:34 PM
    Good move. Better than the earlier $20 difference between ad-free and ad-supported devices.
  • -9 Hide
    ahnilated , September 10, 2012 5:39 PM
    That is called extortion.
  • -9 Hide
    blakwidowrsa , September 10, 2012 5:41 PM
    Still sad you have to pay to not get Ads!

    What is the world coming to? Money is the ultimate destroyer of our world!
  • 7 Hide
    Marco925 , September 10, 2012 7:02 PM
    ahnilatedThat is called extortion.

    Nobody's forcing you to buy the product, they're offering a product below cost, and having others subsidise the product through advertising, i doubt the sponsors are gonna just willy nilly spend money on you to not view their ads. It's fair.
  • 5 Hide
    zak_mckraken , September 10, 2012 7:50 PM
    $15 is a small price to pay to remove ads. On the other hand, ads don't really bother me much. It's nice to at least have the option. I don't see why people complain about this concept on a tablet. They bought a TV, they bought a set-top box, they subscribed to their cable companies and they still have to look at ads...
  • 5 Hide
    Kami3k , September 10, 2012 7:58 PM
    ahnilatedThat is called extortion.



    Extortion would be someone putting a gun to your head and saying buy this or die.

    Not, pay us a little bit more money for a product you freely choice to buy.
  • -5 Hide
    _scientist , September 10, 2012 8:30 PM
    This doesn't make a lot of sense in my opinion. I initially give Amazon my money to purchase the device, I then give them more money to buy eBooks/or apps, then I have to play another $15 just so my eBooks aren't spammed with advertisements?

    When is the last time you have seen an advertisement in a physical copy of a book? I have never seen one.
  • 1 Hide
    Christopher1 , September 10, 2012 8:33 PM
    PennanenSo i buy a device, then i buy e-books for it and on top of that i have to pay to not look at ads ?Right?


    Partially right. You are also getting a better price because of the subsidization of the ads than you would buying one without the ad support.
  • -2 Hide
    festerovic , September 10, 2012 9:00 PM
    Bad business model. Gonna cause some heat. Prediction: its not gonna last.
  • 1 Hide
    southernshark , September 10, 2012 9:15 PM
    whiteodian$15 is a small price to pay to get rid of those Ads. If I were to buy one, It would be one of the first things I do with it.



    Not me. The adds don't bother me at all. The adds are only visible when the device is turned off. So I really don't mind the adds being there. The adds have zero effect on me when I am using the device. It is basically as if your computer put an add up on the screen when you turn the computer off. It has no effect on the operation of the device.

    Honestly I don't think that I have ever actually even looked at one of the adds. I am aware that the add is there, but I haven't actually focused on it and certainly have not purchased a product because of the adds (maybe if they advertised guns or video games then I would look at the adds, but they don't and I don't).

    Anyway I'd rather have the adds and save 15 bucks. But I roll like that.
  • 0 Hide
    wildkitten , September 10, 2012 9:52 PM
    _scientistThis doesn't make a lot of sense in my opinion. I initially give Amazon my money to purchase the device, I then give them more money to buy eBooks/or apps, then I have to play another $15 just so my eBooks aren't spammed with advertisements? When is the last time you have seen an advertisement in a physical copy of a book? I have never seen one.

    Why do people like you have to lie? People like you lied when the ad supported Kindle reader was released a couple of years ago. Hate to break it to you, but no ads ever appear in the books. If they appear in the apps, it's because of the app, not because of the tablet, and those ads in apps will appear regardless of what version of the Kindle, or any tablet, is purchased.

    This is not extortion either, it's win/win for the consumer. You don't want ads? Fine, here's your version ad free. Yes, it's more expensive, because you alone need to pay to cover the cost of the tablet. Want to pay less and don't mind having a non obtrusive ad on your screen? Well, here's your version, below the cost of making it. Don't want a tablet with either ads or a higher price? Fine, you are free to choose not to buy one at all. See, no extortion exists and those calling it so are absolute fools.
  • 1 Hide
    wildkitten , September 10, 2012 9:55 PM
    festerovicBad business model. Gonna cause some heat. Prediction: its not gonna last.

    So giving more choice is a bad business model? Going to have to explain that one. If anything, the ad supported Kindle reader that's been out for a couple of years proves you dead wrong on that.
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