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Apple Ranked 2nd in U.S. Mobile Market for First Time

By - Source: comScore | B 18 comments

Google's Android remains the dominant platform.

For the first time in the history of comScore's MobiLens U.S. mobile market share report, Apple has been ranked second place in the overall OEM (original equipment manufacturer) market.

Apple saw its U.S. market share increase by 1.5 percent from 16.3 to 17.8 percent in the three-month period ending during October, 2012. Samsung also experienced growth to continue its top spot reign, but it was by just 0.7 percent from 25.6 to 26.3 percent.

Apple jumped to second place in the chart, while LG experienced a decrease of 0.8 percent from 18.4 to 17.6 percent. Motorola and HTC, who rounded out the top five, both saw slight decreases with an overall 11 and 6 percent share of the market, respectively.

Nearly 52 percent of all subscribers in the U.S. are on smartphones, an increase of 6 percent from the previous quarter, which would suggest that the iPhone 5 helped Apple push itself into second place.

As for platform market share, Google remains dominant; the search engine giant saw Android increase its share from 52.2 percent of subscribers to 53.6 percent. Apple gained 0.9 percent, while BlackBerry creator RIM had its share decrease by 1.7 percent.

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Top Comments
  • 20 Hide
    john15v16 , December 3, 2012 5:06 PM
    "Google's Android remains the dominant platform"...says Zak with tears in his eye's...
Other Comments
  • 4 Hide
    dark_knight33 , December 3, 2012 4:24 PM
    Isn't this essentially the same as: http://www.tomshardware.com/news/iPhone-5-Apple-Android-Google,19342.html?

    Reads the same to me: Apple in the top in US by thin margin, not as good internationally.
  • 20 Hide
    john15v16 , December 3, 2012 5:06 PM
    "Google's Android remains the dominant platform"...says Zak with tears in his eye's...
  • Display all 18 comments.
  • 7 Hide
    sliem , December 3, 2012 5:43 PM
    john15v16"Google's Android remains the dominant platform"...says Zak with tears in his eye's...


    Lol. He probably cringe as he wrote 'Google's Android remains the dominant platform'
  • 9 Hide
    Vladislaus , December 3, 2012 6:21 PM
    dark_knight33Isn't this essentially the same as: http://www.tomshardware.com/news/i [...] 9342.html? Reads the same to me: Apple in the top in US by thin margin, not as good internationally.

    Actually both reports are contradictory. In this one Apple has a market share of 34.3% while Android has 53.6%. In the other report Apple has market share of 48.1% and Android has 46.7%. Go figure!
  • 0 Hide
    Marco925 , December 3, 2012 6:47 PM
    john15v16"Google's Android remains the dominant platform"...says Zak with tears in his eye's...

    Better be tears of joy
  • 2 Hide
    Gundam288 , December 3, 2012 7:15 PM
    Marco925Better be tears of joy

    Only if he sold his stock in Apple at $600+.
  • 3 Hide
    chibiwings , December 3, 2012 7:30 PM
    You got what you want Google. Optimize your software for pete's sake..
  • 0 Hide
    dauntekong , December 3, 2012 7:37 PM
    Well, this wont be their first time next coming years and years and years and years..... until Apple? whats that?
  • -7 Hide
    educationl , December 3, 2012 8:53 PM
    I could never understood the nerd rage against Apple from PC fans. IBM lost, get over it.

    The PC is not what it used to be. Its programmers are worthless. Every piece of software if crap, made by someone who obviously won't be using it and hated working on it.

    Just like the war on drugs is an affirmative action employment program for conservatives, the PC is a jobs program for talentless techies. An inferior platform riddled with flaws to drive a repair and upgrade market. No different than what the automobile industry is today.
  • 0 Hide
    deftonian , December 3, 2012 8:53 PM
    Wait... so what I'm gathering here is that this article is pointing out that Apple has moved UP to 2nd place? Why is it that Zak feels the need to tell us something so fan-boyish? Are you going to start posting an article if Nokia moves up a spot?

    At first I thought this article was about Apple moving down from 1st place to 2nd, then the more I read it became clear that the article was in fact a giddy Zak news flash because his baby Apple moved UP to 2nd place.

    This is just ridiculous.
  • -3 Hide
    phexac , December 3, 2012 9:09 PM
    deftonianWait... so what I'm gathering here is that this article is pointing out that Apple has moved UP to 2nd place? Why is it that Zak feels the need to tell us something so fan-boyish? Are you going to start posting an article if Nokia moves up a spot?At first I thought this article was about Apple moving down from 1st place to 2nd, then the more I read it became clear that the article was in fact a giddy Zak news flash because his baby Apple moved UP to 2nd place.This is just ridiculous.


    So you are happy to read about Apple moving down a spot, but not up a spot, and Zak is the fanboy here?
  • 4 Hide
    Skeete_UK , December 3, 2012 9:54 PM
    Zak is quickly becoming the laughing stock of the journalistic world with his poorly worded, poorly researched articles which are so clearly bias by his religious fever over Apple that they are almost like sermons.
  • 1 Hide
    billybobser , December 3, 2012 10:03 PM
    You know, I was expecting it from moving from 1st to 2nd from the word of the title.

    If ever there was non news it's someone taking 2nd place.

    So the REAL story then is, no one can do anything to stop samsung. But ofcourse we have a 'reporter' fawning over Apple.
  • 0 Hide
    Old_Fogie_Late_Bloomer , December 3, 2012 11:27 PM
    educationlI could never understood the nerd rage against Apple from PC fans. IBM lost, get over it.The PC is not what it used to be. Its programmers are worthless. Every piece of software if crap, made by someone who obviously won't be using it and hated working on it.Just like the war on drugs is an affirmative action employment program for conservatives, the PC is a jobs program for talentless techies. An inferior platform riddled with flaws to drive a repair and upgrade market. No different than what the automobile industry is today.

    Dafuq did I just read? :heink: 
  • 0 Hide
    lpedraja2002 , December 4, 2012 4:19 AM
    Old_Fogie_Late_BloomerDafuq did I just read?


    I'm also FLABBERGASTED.
  • 2 Hide
    blankzr , December 4, 2012 4:57 AM
    When apple switched to intel didn't it essentially become a pc...with its own operating system?
  • 0 Hide
    Skeete_UK , December 4, 2012 6:23 AM
    blankzrWhen apple switched to intel didn't it essentially become a pc...with its own operating system?


    Kind of, But Apple being apple they locked their OS to Apple specific hardware, if Microsoft tried this there would be antitrust lawsuits all over the place. You can only install OSx if you really have some patience and are prepared to fiddle. Quite frankly I think Apple's behaviour is an afront to business ethics.
  • 0 Hide
    blankzr , December 5, 2012 9:14 PM
    I agree with you completely, I was just responding to educationl saying the pc lost lol. It seems like apple realized that the pc was the right way and switched over.