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Acer Sees More Success in Chrome OS Than in Windows 8

By - Source: Bloomberg | B 48 comments

Acer is having more success with Chrome OS in the last two months than it has had with Windows 8 since its October debut.

After suffering two consecutive annual losses, Taiwanese computer maker Acer Inc is now seeing strong sales in its notebook business thanks to Google's Chrome platform. These models accounted for between 5- and 10-percent of the company's U.S.-based shipments since launch in November. Windows 8, on the other hand, has thus far proved to be unsuccessful, the company said.

"The whole market didn’t come back to growth after the Windows 8 launch, that’s a simple way to judge if it is successful or not," said President Jim Wong in an interview.

Like many other computer makers, Acer is looking to find alternative avenues of revenue as consumers flock to smartphones and tablets instead of desktops and laptops. Last week the company announced a NT$3.5 billion ($120 million) write-off on the value of its Gateway, Packard Bell and eMachines brands that pushed it into losses. On a global scale, shipments in the computer industry have dropped 6.4-percent in the fourth quarter despite the launch of Windows 8.

But Chrome is proving to be a highly competitive rival to Windows 8. Google's OS is completely license-free, allowing OEMs to sell machines at a lower cost. Meanwhile Microsoft is struggling to convince customers to switch over to the new Windows platform, but in the process has seemingly scared them with the new Modern UI interface. Had Microsoft put more emphasis on the underlying system instead of the blocky, new touch-friendly overlay, Acer might have been singing a different tune.

According to Wong, Chrome's value is actually more secure than Windows 8. Those who have already adopted Chrome OS are professionals and heavy internet users at educational institutions. Corporations are likely to show more of an interest as Google's OS becomes more popular. He also pointed to Chrome's popularity despite Google's lack of a heavy promotional push.

"You saw that all the marketing and promotions were not as broad as Windows 8, so to reach this success is encouraging," Wong said. He added that Acer had to spend more money on marketing and promotions, offsetting the cost savings of using a license-free OS.

Wong also dismissed plans for making Windows RT devices before the 2013 back-to-school season. He said that while the company is still evaluating the platform, Acer plans to focus on building up its smartphone business. Acer is looking to sell 1.5 million units in 2013, up from 500,000 units in 2012, to 5 million in 2014.

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Top Comments
  • 16 Hide
    disolitude , January 31, 2013 1:15 AM
    Looks like Acer would like to keep selling cheap netbooks.
  • 16 Hide
    CaedenV , January 31, 2013 1:13 AM
    now that is just sad...
  • 14 Hide
    A Bad Day , January 31, 2013 1:51 AM
    disolitudeLooks like Acer would like to keep selling cheap netbooks.


    Nothing wrong with it if they can make a profit off of it.
Other Comments
    Display all 48 comments.
  • 16 Hide
    CaedenV , January 31, 2013 1:13 AM
    now that is just sad...
  • 16 Hide
    disolitude , January 31, 2013 1:15 AM
    Looks like Acer would like to keep selling cheap netbooks.
  • -1 Hide
    sonofliberty08 , January 31, 2013 1:37 AM
    acer = cheap
  • 5 Hide
    ethanolson , January 31, 2013 1:38 AM
    Look, I get why people bag on Windows 8 but it's still way better than Chrome OS. Just sayin'.
  • 14 Hide
    A Bad Day , January 31, 2013 1:51 AM
    disolitudeLooks like Acer would like to keep selling cheap netbooks.


    Nothing wrong with it if they can make a profit off of it.
  • -4 Hide
    disolitude , January 31, 2013 2:01 AM
    A Bad DayNothing wrong with it if they can make a profit off of it.

    Notice how mr. Acer doesn't say anything about profit...
  • 3 Hide
    iniudan , January 31, 2013 2:07 AM
    ethanolsonLook, I get why people bag on Windows 8 but it's still way better than Chrome OS. Just sayin'.


    Chrome OS, has it use and for user who are just looking for a cheap computer for basic task. Chrome OS will have better performance then Windows on similar hardware and much lesser hard drive foot print (ChromeOS take like 2GB, Windows 20GB), thus can easily put in a small capacity mSata SSD, and still having some usable storage and helping keeping the form factor of the laptop small, while still been cheap.
  • 1 Hide
    Anonymous , January 31, 2013 2:09 AM
    Well, it is obvious that a segment of users are finding their needs better served by smartphones and tablets, and therefore stop buying PCs. As PCs used to serve this segment as well so the switch is reducing the total market volume. Acer is just not able to make any significant in-road as far as the smartphones and tablets are concerns, and hence seeing their profit shrink. PC market volume will shrink and then stabilize at a new level, it will never disappear completely.

    It is sort of like when everyone is eating french fries in the past and then suddenly someone introduces pizza, and then you see some people start eating pizzas and the total market volume of french fries start going down. But will everyone merely eat pizzas at the end? Not going to happen.
  • 9 Hide
    mman74 , January 31, 2013 2:10 AM
    disolitudeLooks like Acer would like to keep selling cheap netbooks.


    Consumers make the decision. There is nothing wrong with Chrome as an OS for 90% of the consumers. It's faster, it's more efficient, and it's cheaper. That's why mobile OSes are so popular because they do enough for their needs. Why pay more for more (and possibly slower), when you don't need more.
  • 0 Hide
    godfather666 , January 31, 2013 2:36 AM
    Ok, I just bought the Windows 8 Pro upgrade, right before the deal expires..

    And, I hate it so far. Even more than I imagined I would. Do I regret the purchase? Absolutely.

    Anyway, I'm using Start8 now, and it's excellent and made me much happier. But the OS still feels weird.

    MS better come up with something drastically better fast, or else its market share is going to tumble.
  • 0 Hide
    Bloob , January 31, 2013 3:28 AM
    As the general situation changes, companies have to evolve as they best can, for some it may mean ChromeOS, for some others, Win8:

    http://www.forbes.com/sites/jasonevangelho/2013/01/30/lenovo-sees-explosive-tablet-growth-ceo-enthusiastic-about-windows-8/
  • 2 Hide
    digiex , January 31, 2013 3:37 AM
    Is ACER sour graping
  • 3 Hide
    r3dl1n3 , January 31, 2013 4:23 AM
    @Godfather666

    So the thing that threw you from windows 8 was instead of a start menu you got a start screen... How is it that hard to figure out? God I hate these People. I remeber when XP first came out.,. Alot of people bitching and moaning about how it looked compaired to WIn95 how it was too colorfull, looked like a kids OS.. Funny thing to hear all the people PRAISE the hell out of it.. now.. XP wasn't really any good until Service Pack 2.
    Here's a couple of hints for you so you can stop bitching about windows 8
    1) See the win key on your keyboard.. it's been there for over a decade.. yeah.. there's your start button..
    2) In desktop mode.. Right mouse click in the very bottom left hand corner.. Check out the awesome menu that pops up.. run search command prompt control panel, programs and features etc.. etc..
    3) the Start Menue is gone.. GET OVER IT ALREADY.. it really wasn't that usefull in the first place.. To make life faster.. customize the start screen.. Get rid of all the CRAP that comes preloaded if you want.. (Right click on the icons and either un pin or uninstall) Create Groups on the start screen and Label them.. THen when you are in desktop mode and you want to start a new app.. click the win key on your keyboard and click the app you want.. WAY faster then click star click all programs click the program fold find the icon of the program you want to start..
    4) Pin the most common programs you use to the task bar..
    5) The simplest one on the planet.. how do you shut down your computer.. Just TAP the F*CKing power button on the PC.. it will go to sleep.. Ipads do it that way.. android tabs do it that way.,. how hard is it for you people to figure this shit out.
    6) the charms bar on the left.. Move your mouse to the top right, the charms bar appears.. here you can go to settings and reastart or shut down your PC the old fashond way.. Also lots of other great things you can do.. the menu's are linked to the application that's open.

    After reading all this if anyone can give me ONE SOLD REASON that Windows 8 is really that BAD.. then you are just to Lazy or stupid to be able to use something new.. Pack your shit up and take it back to the store, you are to stupid to use a computer..
    Eat that
  • -4 Hide
    r3dl1n3 , January 31, 2013 4:25 AM
    @Godfather666

    So the thing that threw you from windows 8 was instead of a start menu you got a start screen... How is it that hard to figure out? God I hate these People. I remeber when XP first came out.,. Alot of people bitching and moaning about how it looked compaired to WIn95 how it was too colorfull, looked like a kids OS.. Funny thing to hear all the people PRAISE the hell out of it.. now.. XP wasn't really any good until Service Pack 2.
    Here's a couple of hints for you so you can stop bitching about windows 8
    1) See the win key on your keyboard.. it's been there for over a decade.. yeah.. there's your start button..
    2) In desktop mode.. Right mouse click in the very bottom left hand corner.. Check out the awesome menu that pops up.. run search command prompt control panel, programs and features etc.. etc..
    3) the Start Menue is gone.. GET OVER IT ALREADY.. it really wasn't that usefull in the first place.. To make life faster.. customize the start screen.. Get rid of all the CRAP that comes preloaded if you want.. (Right click on the icons and either un pin or uninstall) Create Groups on the start screen and Label them.. THen when you are in desktop mode and you want to start a new app.. click the win key on your keyboard and click the app you want.. WAY faster then click star click all programs click the program fold find the icon of the program you want to start..
    4) Pin the most common programs you use to the task bar..
    5) The simplest one on the planet.. how do you shut down your computer.. Just TAP the F*CKing power button on the PC.. it will go to sleep.. Ipads do it that way.. android tabs do it that way.,. how hard is it for you people to figure this shit out.
    6) the charms bar on the left.. Move your mouse to the top right, the charms bar appears.. here you can go to settings and reastart or shut down your PC the old fashond way.. Also lots of other great things you can do.. the menu's are linked to the application that's open.

    After reading all this if anyone can give me ONE SOLD REASON that Windows 8 is really that BAD.. then you are just to Lazy or stupid to be able to use something new.. Pack your shit up and take it back to the store, you are to stupid to use a computer..
    Eat that
  • 0 Hide
    r3dl1n3 , January 31, 2013 4:27 AM
    DAM that rant was so choice it posted twice!! or maybe it was a digital stutter..
  • -1 Hide
    rds1220 , January 31, 2013 4:29 AM
    Wish we could use Chrome OS on computers too I would much rather use that than crappy Windows 8.
  • 1 Hide
    twelve25 , January 31, 2013 4:33 AM
    If you are just going to use web apps anyway, what's the difference?

  • -2 Hide
    wdmfiber , January 31, 2013 4:39 AM
    Chrome and 8 both suck, I won't buy either.
  • 4 Hide
    darkavenger123 , January 31, 2013 4:43 AM
    r3dl1n3@Godfather666So the thing that threw you from windows 8 was instead of a start menu you got a start screen... How is it that hard to figure out? God I hate these People. I remeber when XP first came out.,. Alot of people bitching and moaning about how it looked compaired to WIn95 how it was too colorfull, looked like a kids OS.. Funny thing to hear all the people PRAISE the hell out of it.. now.. XP wasn't really any good until Service Pack 2.Here's a couple of hints for you so you can stop bitching about windows 81) See the win key on your keyboard.. it's been there for over a decade.. yeah.. there's your start button..2) In desktop mode.. Right mouse click in the very bottom left hand corner.. Check out the awesome menu that pops up.. run search command prompt control panel, programs and features etc.. etc..3) the Start Menue is gone.. GET OVER IT ALREADY.. it really wasn't that usefull in the first place.. To make life faster.. customize the start screen.. Get rid of all the CRAP that comes preloaded if you want.. (Right click on the icons and either un pin or uninstall) Create Groups on the start screen and Label them.. THen when you are in desktop mode and you want to start a new app.. click the win key on your keyboard and click the app you want.. WAY faster then click star click all programs click the program fold find the icon of the program you want to start..4) Pin the most common programs you use to the task bar..5) The simplest one on the planet.. how do you shut down your computer.. Just TAP the F*CKing power button on the PC.. it will go to sleep.. Ipads do it that way.. android tabs do it that way.,. how hard is it for you people to figure this shit out.6) the charms bar on the left.. Move your mouse to the top right, the charms bar appears.. here you can go to settings and reastart or shut down your PC the old fashond way.. Also lots of other great things you can do.. the menu's are linked to the application that's open.After reading all this if anyone can give me ONE SOLD REASON that Windows 8 is really that BAD.. then you are just to Lazy or stupid to be able to use something new.. Pack your shit up and take it back to the store, you are to stupid to use a computer..Eat that


    i think you're the stupid shitz here. So what if people hates the Windows 8 UI? Even MS acknowledge that...the guy who design this 'resigned'(aka forced to leave). And yes, i have tons of troubles with Windows 8....soundc crackling/stuttering with XFI and ASUS XONAR cards, TVERSITY keep losing the libraries settings, Acronis clashes with Start8 etc.

    Other than Hyper-V, i don't see a single advantage of Win 8 over Win 7 (and Win 7 looks way better with the Aero transparent windows).

    So before you start insulting people. look at yourself first. You sounds REALLY STUPID to me.
  • 1 Hide
    darkavenger123 , January 31, 2013 4:43 AM
    And oh yeah, i was DAY-1 adopter of Win Vista and Win 7...love both of them. Win 8 just sucks.
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