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Facebook Q4: $1.59B in Revenue, 1.06B Monthly Users

By - Source: Facebook | B 13 comments

Mobile revenue accounted for 23 percent of total advertising revenue.

Facebook has announced its Q4 2012 financial results, with the social network leader generating $1.59 billion in revenue.

It made earnings of 17 cents per share and revenue that increased by 40 percent to $1.59 billion when compared to 2011's Q4. Wall Street expected it to make revenue of $1.53 billion. Net profit decreased by 79 percent to $64 million. Facebook's mobile revenue, meanwhile, accounted for 23 percent of all advertising revenue in the fourth quarter.

The firm generated $1.33 billion in advertising revenue, which is 84 percent of its total revenue. It made around $306 million from mobile ad revenue, as well as receiving $256 million from payments and other fees.

Excluding share-based compensation, Facebook's costs and expenses increased by 67 percent to $849 million. Research and development accounted for 19 percent of expenses in the quarter, an increase of 11 percent from 2011.

Facebook now boasts 1.06 billion monthly active users and 618 million daily active users (DAUs). Both of those figures represent a jump of 25 percent when compared to Q4, 2011. Facebook saw mobile monthly active members increase to 680 million, a jump of 57 percent year-over-year. For the first time since its inception, Facebook's mobile DAUs exceeded web DAUs for the first time.

 

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  • 1 Hide
    loomis86 , February 1, 2013 2:50 AM
    1500 bucks per person per year just from selling your personal info.
  • 5 Hide
    ipwn3r456 , February 1, 2013 2:51 AM
    By active users, does logging in for a few minutes and logging off counts as an active user?
  • 0 Hide
    loomis86 , February 1, 2013 2:51 AM
    oops, that's per quarter, not per year
  • 3 Hide
    therabiddeer , February 1, 2013 2:52 AM
    So they make about a $1.50 on each person on facebook in revenue and about 6.4 cents per user in profit. If you think about it that way, its not really that profitable
  • 1 Hide
    jupiter optimus maximus , February 1, 2013 3:04 AM
    Facebook only makes $1.59 billion in revenue and $849 in expenses, so $741 million in profits per quarter or about $3 billion a year assuming at constant rate of revenue and expenses. Huh, estimated by stock brokers to be worth 100 billion dollar company when it first released as an IPO. Guess the stock brokers were betting that all the planets will align to their favor in the next five years if the first four goes facebook's way.
  • 3 Hide
    therabiddeer , February 1, 2013 3:29 AM
    loomis861500 bucks per person per year just from selling your personal info.

    I dont understand how you came to 1500 per person. 1.59 billion revenue, 1 billion people.
    jupiter optimus maximusFacebook only makes $1.59 billion in revenue and $849 in expenses, so $741 million in profits per quarter or about $3 billion a year assuming at constant rate of revenue and expenses. Huh, estimated by stock brokers to be worth 100 billion dollar company when it first released as an IPO. Guess the stock brokers were betting that all the planets will align to their favor in the next five years if the first four goes facebook's way.

    Howd you come to the conclusion of $741 million profits when the article states $64 million profits?
  • 0 Hide
    abbadon_34 , February 1, 2013 4:35 AM
    So so sad...
  • -1 Hide
    jameskatt , February 1, 2013 5:08 AM
    So the stock goes up right?
  • 0 Hide
    jupiter optimus maximus , February 1, 2013 5:20 AM
    therabiddeerI dont understand how you came to 1500 per person. 1.59 billion revenue, 1 billion people.Howd you come to the conclusion of $741 million profits when the article states $64 million profits?

    I skimmed the article, and was wondering "where is the net profit stated?" I am tired after studying an exam FYI. Regardless, 64 million is lame for a multi-billion dollar company.
  • 0 Hide
    therabiddeer , February 1, 2013 5:27 AM
    jupiter optimus maximusI skimmed the article, and was wondering "where is the net profit stated?" I am tired after studying an exam FYI. Regardless, 64 million is lame for a multi-billion dollar company.

    Definitely, that profit margin is minuscule. It is still a profit though, I guess. Their servers cost a fortune to build too and they did order a lot this last year so profits might be higher this year if they dont have to buy new ones again.
  • 0 Hide
    calmstateofmind , February 1, 2013 6:47 AM
    ipwn3r456By active users, does logging in for a few minutes and logging off counts as an active user?


    Is having sex and it lasting for only a few minutes before "logging off" considered sexually active? I would think so.
  • 0 Hide
    gtvr , February 1, 2013 11:38 AM
    That was quarterly revenue, about a buck fifty per person for the quarter, for simplicity $6/person/year in revenue.
  • 0 Hide
    gggplaya , February 1, 2013 1:53 PM
    loomis861500 bucks per person per year just from selling your personal info.



    Where'd you come up with $1500 per year? 1.05Billion users per month, we'll just assume those are all recurring users. So that's about $1.50 per person per year in ad revenue and personal information.