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Gangnam Style Surpasses 1 Billion Views on YouTube

By - Source: YouTube | B 38 comments

Becomes first video to achieve feat on Google's video sharing platform, which has generated upwards of $8-9 million in earnings for Psy.

Gangnam Style


Psy's Gangnam Style music video has become the first video in history to surpass one billion views on YouTube.

Last month, Gangnam Style surpassed Justin Bieber's Baby video to become the most popular YouTube video ever. The pop star's video, which had 805 million views at the time that has since increased to 813 million, was beaten in five months.

Gangnam Style has also earned a Guinness World Records title as the most-liked video in YouTube history thanks to over two million users giving a digital thumbs up. It's generated more than 4.2 million comments.

Last month, marketing blog Wordstream said the video was being viewed 4,000 times each minute, subsequently suggesting that it would reach the coveted 1 billion views milestone by December 11. Still, it's not too bad of a feat if it achieved it 10 days later on the (non-existent) apocalypse day.

YouTube owner Google said the video has been watched seven million to 10 million times a day on average. "Psy's success is a great testament to the universal appeal of catchy music - and er, great equine dance moves," said Kevin Allocca, YouTube trends manager.

"I've seen a statistic which reckons the one song will have generated something like $8m [£5m] by the end of the year from money that comes directly from YouTube through advertising plus download sales, its uses in adverts and TV programmes," Chris Cooke, business editor of the CMU music news site, told the BBC. "It shows that YouTube - which is a free-to-use as a promotional platform for the music labels - can lead to substantial income.

"Should every artist be trying to think of a funny video that will go viral and be mimicked? I don't know whether it's a template that can be copied, but it certainly shows how quickly an eye-catching clip can spread thanks to social networks and YouTube."

"Another great example of Theodore Levitt's 'globalisation' and the power of K-pop," said Martin Sorrell, chief executive of advertising giant WPP. "The thing that interests you in the video is the fact that you don't understand the lyrics," added Scott Mills, a BBC Radio 1 DJ. "The first time I saw it was on The Ellen DeGeneres Show in America and I just thought it was a bit of fun, but I didn't expect it to be as big as it was."

"Psy came into my Radio 1 show and The Guinness World Records presented him with a plaque for the most 'liked' YouTube video of all time and the amazing thing is he is just a guy, he hasn't tried to do any of this."

South Korean hair stylist D C Han, who worked in Gangnam before starting a business in London, said he was proud to see the song become a global hit. "I was amazed. K-Pop is getting stronger and stronger, everywhere in Asia they are listening to it - China, Hong Kong, Taiwan. Maybe even in Japan but they might not admit it."

 

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Top Comments
  • 26 Hide
    kitsunestarwind , December 23, 2012 6:55 AM
    It's still better then most of the western pop
  • 22 Hide
    nameon , December 23, 2012 7:26 AM
    this song doesnt take itself seriously thats why its so entertaining and good...kinda like saints row 3
  • 17 Hide
    tomfreak , December 23, 2012 9:10 AM
    despite I dont really like it, but I still contribute a few hits just to get over that Justin Bieber crap just to prove my point.
Other Comments
  • 26 Hide
    kitsunestarwind , December 23, 2012 6:55 AM
    It's still better then most of the western pop
  • 22 Hide
    nameon , December 23, 2012 7:26 AM
    this song doesnt take itself seriously thats why its so entertaining and good...kinda like saints row 3
  • -5 Hide
    Anonymous , December 23, 2012 7:35 AM
    One milliard views, when will people learn?
  • -9 Hide
    Anonymous , December 23, 2012 7:36 AM
    very seriously. I dont like it. but I saw it on youtube is because I curious why every news was talking about it. a billion viewers? the power of advertising.
  • -9 Hide
    abbadon_34 , December 23, 2012 7:39 AM
    Never watched it, not interested
  • -7 Hide
    fuzzion , December 23, 2012 7:53 AM
    See...the mayans were right.
  • 2 Hide
    Pyree , December 23, 2012 7:57 AM
    Why are people so against this song? It is really a great song for party. In fact I'll pick it and play it during Christmas as well as NYE party if the other people haven't already done so.

    The effect of people (have no Korean language training) singing along and dancing to it is hilarious.
  • 17 Hide
    tomfreak , December 23, 2012 9:10 AM
    despite I dont really like it, but I still contribute a few hits just to get over that Justin Bieber crap just to prove my point.
  • 8 Hide
    thezooloomaster , December 23, 2012 9:12 AM
    Only $8 million?! I would have thought it made at least 10 times that. Just because youtube is free doesn't mean it won't generate income. It's the same with free TV.
  • 8 Hide
    dragonfang18 , December 23, 2012 9:25 AM
    When I visited the Philippines the love for it is like 1000 times greater for it than in NYC, not to mention how often it's played there.
  • 9 Hide
    digiex , December 23, 2012 10:52 AM
    Kudos for the song which Surpasses 1 Billion Views even only a few can understand it.
  • 6 Hide
    mayankleoboy1 , December 23, 2012 1:47 PM
    Quote:
    Last month, Gangnam Style surpassed Justin Bieber's Baby video


    Sounds like a video of justin Bieber giving birth to a baby.
  • 2 Hide
    CaedenV , December 23, 2012 2:14 PM
    cpypcyOne milliard views, when will people learn?

    oh get off your high horse. I hate most pop music, but this song is just plain and simple fun and stupidity, which has an appeal to just about every audience.
  • -5 Hide
    -Jackson , December 23, 2012 2:23 PM
    Quote:
    oh get off your high horse. I hate most pop music, but this song is just plain and simple fun and stupidity, which has an appeal to just about every audience.

    Key word: Stupidity.
  • 3 Hide
    bllue , December 23, 2012 2:36 PM
    TheZoolooMasterOnly $8 million?! I would have thought it made at least 10 times that. Just because youtube is free doesn't mean it won't generate income. It's the same with free TV.

    It made over 10 times that, just a small fraction goes to Psy. The rest is pocketed by Google.
  • -5 Hide
    shikamaru31789 , December 23, 2012 2:55 PM
    I can't honestly say I like this song or PSY for that matter, especially not after all that anti-American stuff he did got dredged up. I purposefully never watched the original, only a few parodies of it and videos of people getting hurt dancing to it on Break and stuff, just so I wouldn't contribute to this "achievement", I've never watched Bieber's Baby either for the same reason. I can think of some other viral videos on Youtube that deserved this achievement more.
  • 3 Hide
    Sumukh_Bhagat , December 23, 2012 2:55 PM
    I myself contributed 10 views. :lol: 
    Its so meaningless song, but still rocks. I love it.

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