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NBC and YouTube Partner for London 2012 Olympics

By - Source: Sports Business Daily | B 9 comments

And for the first time, they're showing every single event.

The London 2012 Olympics are just a few short months away but preparations for the event have been underway for a long time. Today, NBC announced that it had signed a deal with YouTube to provide U.S. coverage of the events. Sports Business Daily reports that as the official Olympics rights holder, NBC's deal with Google's video site will see YouTube provide the video player for NBCOlympics.com for the the duration of the Games.

Previously, NBC has partnered with Microsoft's MSN.com, however, the broadcaster's deal with MSN expired after the Vancouver Winter Olympics in 2010. Now, for the first time ever, NBC will broadcast all of the events, either live on TV or live streamed online. According to NBC, that's 3,000 hours of live streaming covering all 302 Gold Medals and every event in between. There will also be replays, for those of us that want to sleep at some point during those 17 days.

"We had an opportunity to look at the landscape and ask, 'What is going to work for us?'" Rick Cordella, vice president and general manager of NBC Sports and Olympics digital is quoted by SBD as saying. "YouTube makes sense. They're a young audience, heavily focused on video and they had the technology to pull off a massive amount of video consumption."

YouTube will promote NBC's Olympic coverage heavily on its homepage, pointing people to NBCOlympics.com for more coverage. NBC also hopes to strike social networking deals as part of a larger effort to bring in more young viewers.

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  • -7 Hide
    Onus , March 8, 2012 11:46 AM
    "NBC and YouTube Form Partnership for London 2012 Olympics."

    There, fixed for you.
  • 0 Hide
    computernerdforlife , March 8, 2012 2:21 PM
    Google 1
    Microsoft 0
  • 0 Hide
    LukeCWM , March 8, 2012 2:21 PM
    I'd like to hear more about the BBC's plans to broadcast the 2012 Olympics in 8k video resolution. I've heard they are bringing it to two 15 meter screens around the UK. Learning about the distribution to these screens would be fascinating!
  • 0 Hide
    eclips3 , March 8, 2012 3:31 PM
    jtt283"NBC and YouTube Form Partnership for London 2012 Olympics."There, fixed for you.


    The word 'Partner' is both a verb and a noun FYI. His sentence is correct, yours is just wordy.
  • 0 Hide
    pharge , March 8, 2012 6:49 PM
    LukeCWMI'd like to hear more about the BBC's plans to broadcast the 2012 Olympics in 8k video resolution. I've heard they are bringing it to two 15 meter screens around the UK. Learning about the distribution to these screens would be fascinating!


    I am always excited about the 4K/8K vedio resoluion news, but since I dont have anything to display 4K/8K video, having the ability to watch the games on my laptop, tablet, and smartphone is definitely a great news to hear.
  • 1 Hide
    eddieroolz , March 8, 2012 8:54 PM
    This is very nice. Hopefully YouTube won't block it out for those of us outside US.
  • 1 Hide
    tbq , March 8, 2012 9:24 PM
    I've never cared for NBC's Olympic coverage. Too many interviews with athletes and their family/friends at the expense of covering more events.
  • 0 Hide
    Anonymous , July 28, 2012 10:51 PM
    I agree. I prefer the way ABC used to cover the Olympics.
  • 0 Hide
    Anonymous , August 2, 2012 7:03 PM
    the gymnastics is the most popular sport yet since the men did poorly in the team competition, they only showed one or two eents. i want to see it all!!!!
    they don't have to air it on prime tiem but i think they whould give us die-hards an oppurtuity to see all of the competition... i want to see the russians perform and the romanias. i dont want nbc todecide what i probably wanted to watch!!!!