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Sega: Big Money in PC Gaming

By - Source: Tom's Hardware US | B 31 comments

Sega is enjoying the benefits of digital downloads.

Despite Sega's roots, the former console maker is currently defending PC gaming, claiming that there's big money to be made in that particular arena.

Although the physical retail sales of PC games continue to slide in 2010, Sega’s UK MD John Clark told MCVUK that those particular sales numbers aren't indicative of the actual PC gaming market. Indeed, the company is enjoying its fair share of revenue on the digital front.

"The PC market is third in terms of its year-on-year performance with a decline of 26 per cent, but this doesn’t really reflect the full picture," Clark said in an interview. "The PC digital download business is now a viable sector but somewhat invisible as it’s not yet covered by (UK's) Chart-Track. The PC market overall is actually performing much better than is currently reported, and remains a vital and strong sector to be involved in."

Surprisingly, Sega is becoming a dominant factor in the PC gaming market, taking its 12.8-percent share in corporate 2009 thanks to the three-pronged attack of Aliens vs. Predator, Napoleon: Total War, and the continued sales of Football Manager 2010. As Clark pointed out, all three games have different styles of gameplay yanked from three different genres: FPS, strategy, and sim.

"They can all drive a strong, community fan base with the ability to consistently deliver endless hours of gameplay," he said. "For 2009, Sega was ranked the second biggest PC publisher in the market. In 2010 year-to-date, we are once again ranked second. Long may it continue."

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  • 22 Hide
    speedemon , April 3, 2010 12:46 AM
    Sega defends PC... Awesome.. and once(if) the digital sales figures from direct2drive and Steam get released im pretty sure it will shock many. I purchase allot from both Steam and Direct2drive, and haven't been to gamestop or bestbuy in a very long time.
    What i really want to know is how Badcompany 2 PC version did vs consoles
  • 15 Hide
    pcxt21 , April 3, 2010 12:54 AM
    Yet another reason to like Sega, glad I bought that Genesis instead of the SNES now...
  • 14 Hide
    eklipz330 , April 3, 2010 12:56 AM
    well sega has opened their eyes, keep the intrusive DRM in check, and make a good game, and i'll give you my money
Other Comments
  • 22 Hide
    speedemon , April 3, 2010 12:46 AM
    Sega defends PC... Awesome.. and once(if) the digital sales figures from direct2drive and Steam get released im pretty sure it will shock many. I purchase allot from both Steam and Direct2drive, and haven't been to gamestop or bestbuy in a very long time.
    What i really want to know is how Badcompany 2 PC version did vs consoles
  • 5 Hide
    Aionism , April 3, 2010 12:52 AM
    So then how about PC versions of Bayonetta and Valkyria Chronicles?
  • 15 Hide
    pcxt21 , April 3, 2010 12:54 AM
    Yet another reason to like Sega, glad I bought that Genesis instead of the SNES now...
  • 14 Hide
    eklipz330 , April 3, 2010 12:56 AM
    well sega has opened their eyes, keep the intrusive DRM in check, and make a good game, and i'll give you my money
  • 6 Hide
    Yuka , April 3, 2010 1:08 AM
    All Sega games are sold through Steam and have DLCs also. Thumbs up for them.

    Unless Consoles get large HDDs, there won't be enough DLC for *all* the games one could have and thanks to propietary hardware (x-box 360) the price won't make it worthy/attractive on the long run.

    Cheers!
  • 2 Hide
    stephen0983 , April 3, 2010 1:25 AM
    well that's good news
  • 13 Hide
    aznguy0028 , April 3, 2010 1:32 AM
    speedemonWhat i really want to know is how Badcompany 2 PC version did vs consoles

    While not indicative of the actual conclusive stats, here's a pretty good picture of PC vs the consoles.

    http://bfbcs.com/pc

    The left hand side shows the stats of all 3 platforms and how many players/servers/and players online atm for the game. Nearly a million players on PC, while only 365k for ps3, and 280k for x360.
  • 6 Hide
    bogcotton , April 3, 2010 1:53 AM
    aznguy0028While not indicative of the actual conclusive stats, here's a pretty good picture of PC vs the consoles.http://bfbcs.com/pcThe left hand side shows the stats of all 3 platforms and how many players/servers/and players online atm for the game. Nearly a million players on PC, while only 365k for ps3, and 280k for x360.


    Wow!

    Someone on that leaderboard has clocked over 363 hours!

    Thats a minimum average of 11.3 hours per day since the release date!
  • 6 Hide
    Wolygon , April 3, 2010 4:05 AM
    Where are the annoying comments which go something like "Piracy is killing PC gaming"?
  • 1 Hide
    abbadon_34 , April 3, 2010 11:34 AM
    Just like the vcr, then TiVo, then On-Demand making the Neison ratings totally off then change to reflect a better understanding, i'm suprised this has taken so long to realize in the COMPUTER business. Retail sales to internet sales to DD etc.

    And who gets blamed?

    And who suffers?
  • 1 Hide
    JohnnyLucky , April 3, 2010 11:35 AM
    Amazing stats
  • 0 Hide
    dstln , April 3, 2010 11:53 AM
    If they act like the PC market is doing well for them, why do they gimp games like Sonic & Sega All-Stars Racing? They wouldn't give the budget for online play because "the sales forecasts weren't there and people would just pirate it anyway." Two very different Segas imo
  • 5 Hide
    Chris_TC , April 3, 2010 12:06 PM
    aznguy0028http://bfbcs.com/pcThe left hand side shows the stats of all 3 platforms and how many players/servers/and players online atm for the game. Nearly a million players on PC, while only 365k for ps3, and 280k for x360.

    But, but... PC gaming is dying. I know for sure because I've heard my friend's mom's cousin say so. Pirates and all. You know.
  • 0 Hide
    tonewheelmonster , April 3, 2010 1:50 PM
    SNES rocked! back off man
  • 2 Hide
    tonewheelmonster , April 3, 2010 1:51 PM
    pcxt21Yet another reason to like Sega, glad I bought that Genesis instead of the SNES now...


    SNES rocked! back off man
  • 1 Hide
    tonewheelmonster , April 3, 2010 1:52 PM
    but i will admit.... genesis did have blast processing! :-)
  • 2 Hide
    steiner666 , April 3, 2010 4:12 PM
    GJ Sega. It's really good to hear about a company having success on the platform, instead of just bitching about piracy. Release games reasonably priced through digital distribution and with good multiplayer modes and free updates/DLC and a lot of ppl will shell out for it. I think when you sell games in the $20-30 price range, piracy doesnt really seem worth the effort, even if it's single player only, most ppl will pay the money to get the game faster (usually) and guaranteed and with automatic updates and future content. Asking someone to shell out $50 for a game that they'll probably only play for 10-20 hours and then never again is what makes piracy seem like a good option.
  • -6 Hide
    sa6r , April 3, 2010 5:22 PM
    If Sega really believes the PC is viable, where is the Afterburner Climax PC version? They only see the PC when releasing games based on little girls toys etc. The PC in the 90's was such a versatile platform; with many arcade ports and different genre games available. Now it's just RTS and shooters.
    The PC is dead as a gaming platform.
  • 3 Hide
    kelemvor4 , April 3, 2010 8:07 PM
    I may be inclined to buy the next sega pc game just to show my support for sega. GG, Sega!
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