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Sega: Big Money in PC Gaming

by - source: Tom's Hardware US

Sega is enjoying the benefits of digital downloads.

Despite Sega's roots, the former console maker is currently defending PC gaming, claiming that there's big money to be made in that particular arena.

Although the physical retail sales of PC games continue to slide in 2010, Sega’s UK MD John Clark told MCVUK that those particular sales numbers aren't indicative of the actual PC gaming market. Indeed, the company is enjoying its fair share of revenue on the digital front.

"The PC market is third in terms of its year-on-year performance with a decline of 26 per cent, but this doesn’t really reflect the full picture," Clark said in an interview. "The PC digital download business is now a viable sector but somewhat invisible as it’s not yet covered by (UK's) Chart-Track. The PC market overall is actually performing much better than is currently reported, and remains a vital and strong sector to be involved in."

Surprisingly, Sega is becoming a dominant factor in the PC gaming market, taking its 12.8-percent share in corporate 2009 thanks to the three-pronged attack of Aliens vs. Predator, Napoleon: Total War, and the continued sales of Football Manager 2010. As Clark pointed out, all three games have different styles of gameplay yanked from three different genres: FPS, strategy, and sim.

"They can all drive a strong, community fan base with the ability to consistently deliver endless hours of gameplay," he said. "For 2009, Sega was ranked the second biggest PC publisher in the market. In 2010 year-to-date, we are once again ranked second. Long may it continue."

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speedemon 04/03/2010 2:46 AM
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Sega defends PC... Awesome.. and once(if) the digital sales figures from direct2drive and Steam get released im pretty sure it will shock many. I purchase allot from both Steam and Direct2drive, and haven't been to gamestop or bestbuy in a very long time.
What i really want to know is how Badcompany 2 PC version did vs consoles

Aionism 04/03/2010 2:52 AM
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So then how about PC versions of Bayonetta and Valkyria Chronicles?

pcxt21 04/03/2010 2:54 AM
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Yet another reason to like Sega, glad I bought that Genesis instead of the SNES now...

eklipz330 04/03/2010 2:56 AM
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well sega has opened their eyes, keep the intrusive DRM in check, and make a good game, and i'll give you my money

Yuka 04/03/2010 3:08 AM
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All Sega games are sold through Steam and have DLCs also. Thumbs up for them.

Unless Consoles get large HDDs, there won't be enough DLC for *all* the games one could have and thanks to propietary hardware (x-box 360) the price won't make it worthy/attractive on the long run.

Cheers!

stephen0983 04/03/2010 3:25 AM
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well that's good news

aznguy0028 04/03/2010 3:32 AM
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speedemon :
What i really want to know is how Badcompany 2 PC version did vs consoles


While not indicative of the actual conclusive stats, here's a pretty good picture of PC vs the consoles.

http://bfbcs.com/pc

The left hand side shows the stats of all 3 platforms and how many players/servers/and players online atm for the game. Nearly a million players on PC, while only 365k for ps3, and 280k for x360.

bogcotton 04/03/2010 3:53 AM
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aznguy0028 :
While not indicative of the actual conclusive stats, here's a pretty good picture of PC vs the consoles.http://bfbcs.com/pcThe left hand side shows the stats of all 3 platforms and how many players/servers/and players online atm for the game. Nearly a million players on PC, while only 365k for ps3, and 280k for x360.



Wow!

Someone on that leaderboard has clocked over 363 hours!

Thats a minimum average of 11.3 hours per day since the release date!

Wolygon 04/03/2010 6:05 AM
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Where are the annoying comments which go something like "Piracy is killing PC gaming"?

Anonymous 04/03/2010 1:32 PM
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abbadon_34 04/03/2010 1:34 PM
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Just like the vcr, then TiVo, then On-Demand making the Neison ratings totally off then change to reflect a better understanding, i'm suprised this has taken so long to realize in the COMPUTER business. Retail sales to internet sales to DD etc.

And who gets blamed?

And who suffers?

JohnnyLucky 04/03/2010 1:35 PM
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Amazing stats

dstln 04/03/2010 1:53 PM
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If they act like the PC market is doing well for them, why do they gimp games like Sonic & Sega All-Stars Racing? They wouldn't give the budget for online play because "the sales forecasts weren't there and people would just pirate it anyway." Two very different Segas imo

Chris_TC 04/03/2010 2:06 PM
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aznguy0028 :
http://bfbcs.com/pcThe left hand side shows the stats of all 3 platforms and how many players/servers/and players online atm for the game. Nearly a million players on PC, while only 365k for ps3, and 280k for x360.


But, but... PC gaming is dying. I know for sure because I've heard my friend's mom's cousin say so. Pirates and all. You know.

tonewheelmonster 04/03/2010 3:50 PM
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SNES rocked! back off man

tonewheelmonster 04/03/2010 3:51 PM
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pcxt21 :
Yet another reason to like Sega, glad I bought that Genesis instead of the SNES now...



SNES rocked! back off man

tonewheelmonster 04/03/2010 3:52 PM
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but i will admit.... genesis did have blast processing! :-)

steiner666 04/03/2010 6:12 PM
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GJ Sega. It's really good to hear about a company having success on the platform, instead of just bitching about piracy. Release games reasonably priced through digital distribution and with good multiplayer modes and free updates/DLC and a lot of ppl will shell out for it. I think when you sell games in the $20-30 price range, piracy doesnt really seem worth the effort, even if it's single player only, most ppl will pay the money to get the game faster (usually) and guaranteed and with automatic updates and future content. Asking someone to shell out $50 for a game that they'll probably only play for 10-20 hours and then never again is what makes piracy seem like a good option.

sa6r 04/03/2010 7:22 PM
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kelemvor4 04/03/2010 10:07 PM
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I may be inclined to buy the next sega pc game just to show my support for sega. GG, Sega!

Sinsation Station 04/04/2010 12:40 PM
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Always liked SEGA. (I still remember their games Buck Rogers and Congo Bongo for the Atari 2600).

Its good to hear positive comments about PC Gaming from a company thats being around for so many years.

scione 04/04/2010 1:20 AM
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Make it worthy of buying. Make a good game, keep DRM bs off it, add multiplayer and you will have no trouble getting sales.

the associate 04/04/2010 4:48 AM
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xpax :
Until couches start coming standard with built-in desks, and the big console guys realize their joypads are lame; the living room will always provide only a fraction of the gaming potential that a PC can.



I agree, although the first 1st person shooter I ever played addictively was Goldeneye, that in my opinion nintendo did a fantastic job on the N64 controller, being the only controller to at least somewhat effectively produce smooth aiming on a console to date, yea, 14 years later, no improvements other than auto aim...I find myself incapable, no...to impatient to adapt to how, basically imprecise an analog controller is for aiming in first person shooters specifically.

PC gaming can't die, any dumba** developer/publisher ever claiming so is doing nothing but repeating wtf they heard from some other dumba**
I'd like to see egosoft or cdproject or besthesda complain about pc gaming...oh wait, they don't, because other than fallout 3, putting the X3 series when it was first released, or the witcher when it was first released, on a console would have just been a laugh, especially with X3. And don't make me laugh about using compression streams of any sort or about bluray capasity...
The only way I ever see consoles competing directly with PC gaming, is when you can finally upgrade ram and video card, because as it stands, the onboard ram and video capabilities on a 360 and PS3 are just going to become more and more of a joke when it comes to eye candy or stupidly huge areas like in X3 Reunion/Terran Conflict itself.
And last time i checked a torrent site, there were just as many sh** loads of console/handheld games availible for download, and to add to that, kijiji and craigslist aren't lacking at all in adds from $15 and up to modify your console/handheld to play pirated games. How must all this evidence be slaped in the faces of these ppl before they stfu about pc market being hurt by pirating when for someone in my position its actually easier to get pirated copies for my ps3 and get it moded just down the street than bother finding an up to date crack or at least one that isn't a virus for a recent pc game?

Thank you for reading

anamaniac 04/04/2010 10:03 AM
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pcxt21 :
Yet another reason to like Sega, glad I bought that Genesis instead of the SNES now...


I can see a genesis in my closet right now. =D

Good for Sega, recognizing that the PC market isn't dying anytime soon.
That's good for me, or else I'd have a really really expensive paperweight...
The sad part though is that too many good games are console only (my xbox collection is terrifying).

curnel_D 04/04/2010 1:03 PM
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I'm really looking forward to Sega/Obsidian's new game.

liquidsnake718 04/05/2010 6:55 AM
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long live sega, its spiritual residue continues to live on.... but what happened to its arcade-like games such as altered beast and streets of rage? We need more of that on consoles!

xrodney 04/05/2010 9:45 AM
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the_punkinator :
Where are the annoying comments which go something like "Piracy is killing PC gaming"?


They whining about piracy because its greedy comapanies thats increasing piracy putting 50$ price tag on games that can be finished in matter of few hours and using sucky drm as starforce or new ubisoft crap.

Dont like many late sega games (not just my type), but they have thumb up from me.

Bought over 90 games in last 12 months and none of them use invasive drm.

counselmancl 04/05/2010 5:15 PM
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Just give consoles full mouse support and many games improve 100% overnight. Even then, the PC will still have the edge in several areas. Consoles used to be no where close, but with each new generation the gap has closed considerably.

bildo123 04/05/2010 8:17 PM
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Of course they like the PC arena, look at AvP, release a half-baked game with no dedicated servers, and as of yet still only has BETA servers...Then on top of all the hype they purposely release 2 maps that are eh at most and then try to sell you a handful for yet even more money. Gee...anyone remember AvP2? How many maps came with the game? How many were released later on? How much did they cost? Nothing. This DLC is the next money maker 'scam'. I could honestly see DLC as something of an easier to achieve expansion material 'thing', but abusing like SEGA/Rebellion did and practically release DLC right after the game comes out deserves a thumbs down.

pojih 04/05/2010 11:37 PM
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counselmancl :
Just give consoles full mouse support and many games improve 100% overnight. Even then, the PC will still have the edge in several areas. Consoles used to be no where close, but with each new generation the gap has closed considerably.



each generation to come out, sure, can close the gap a bit more. But this doesn't matter when it takes 6 years for a new generation to come out, while in that same time I've upgraded my entire pc

RADIO_ACTIVE 04/06/2010 1:20 AM
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bogcotton :
Wow!Someone on that leaderboard has clocked over 363 hours!Thats a minimum average of 11.3 hours per day since the release date!


That could be multiple people on one account, but it is still A TON OF HOURS!


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