Job Openings at Apple to Improve Siri
Apple opens 12 new positions in their company, all related to the development of the iconic apple virtual assistant Siri.
Siri is Apple's major selling point for their new iPhones, introduced alongside the iPhone 4S model. Despite the quirky charm and ridiculous frustration that comes with a personal assistance with a virtual persona, Apple has pushed Siri from a small platter on the side to an all out main course when it comes to smartphones. And now they are recruiting.
Apple has recently offered 12 new jobs according to Fast Company, which are all Siri related. These positions range from software engineers to interaction designers. All this points to an future overhaul of the voice assistant, which Apple is probably hoping to release with their new iPhone rumored to be coming this summer.
After Adam Cheyer, one of the Siri co-founders, left the company in September, two more founding members followed in his footsteps. This trend shows that Apple could be taking a radical approach to the voice assistant, one which the original founders might not agree with. Apple have also said they have high hopes for their pet project in the mean time, and that they could push the use of virtual personal assistance to a new high.
Whatever Apple may be planning, we can assume it has some radical changed in the software for upcoming devices. The once fictional idea of a fully working and understandable virtual assistant is now approaching maturity, but the question remains who will get there first. Will Apple be the one who claims this spot in the history books, or will they fall short on delivering such a remarkable piece of technology?

since when? i dont know anyone with an iphone that uses it, well maybe once or twice for novelty but thats it
Nick, you have some brown stuff on your nose...Wipe it off, please. A "virtual assistant" should not require a data connection to work, because that turns it into a glorified web client.
"Sorry, I'm afraid I have no choice, I'm made by Apple."
I know several peeps that use it for texting or searching web. Not perfect but what is?!?
That is TWO words sir...
GET YOUR MICROSHIT PROPAGANDA OUT OF HERE TOMSHARDWARE.
I sincerely hope this is sarcasm...
True. I've used it a few times in front of friends to show them "ooh look and what I can do", then when it actually comes down to it, I rarely actually use it. I think a lot of it has to do with the fact that if you do it in public you will look like a douche. And doing it on your own is just silly.
It was virtually the only selling point for iOS5 when the iphone4 came out. Because other than siri, it was the same ol' as iOS4 in the general UI and features. Only it didn't pan out to be anything anyone cared about because it was so riddled with flaws at release. Much like apple's maps.