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Job Openings at Apple to Improve Siri

By - Source: CNET | B 16 comments

Apple opens 12 new positions in their company, all related to the development of the iconic apple virtual assistant Siri.

Siri is Apple's major selling point for their new iPhones, introduced alongside the iPhone 4S model. Despite the quirky charm and ridiculous frustration that comes with a personal assistance with a virtual persona, Apple has pushed Siri from a small platter on the side to an all out main course when it comes to smartphones. And now they are recruiting.

Apple has recently offered 12 new jobs according to Fast Company, which are all Siri related. These positions range from software engineers to interaction designers. All this points to an future overhaul of the voice assistant, which Apple is probably hoping to release with their new iPhone rumored to be coming this summer.

After Adam Cheyer, one of the Siri co-founders, left the company in September, two more founding members followed in his footsteps. This trend shows that Apple could be taking a radical approach to the voice assistant, one which the original founders might not agree with.  Apple have also said they have high hopes for their pet project in the mean time, and that they could push the use of virtual personal assistance to a new high.

Whatever Apple may be planning, we can assume it has some radical changed in the software for upcoming devices. The once fictional idea of a fully working and understandable virtual assistant is now approaching maturity, but the question remains who will get there first. Will Apple be the one who claims this spot in the history books, or will they fall short on delivering such a remarkable piece of technology?

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  • 1 Hide
    vaughn2k , April 9, 2013 3:08 AM
    As long as Apple is creating jobs, I have no objections on it. Not that I am an Apple fan, but I am not using SIRI in my iPhone anyhow... too dumb...
  • 4 Hide
    DarkSable , April 9, 2013 3:28 AM
    Y'know, siri was a lot better before Apple got their hands on it. Why not just save the money and revert to that build of the software?
  • 6 Hide
    irish_adam , April 9, 2013 3:49 AM
    Quote:
    Siri is Apple's major selling point for their new iPhones


    since when? i dont know anyone with an iphone that uses it, well maybe once or twice for novelty but thats it
  • Display all 16 comments.
  • 1 Hide
    house70 , April 9, 2013 4:47 AM
    "Whatever Apple may be planning, we can assume it has some radical changed in the software for upcoming devices. The once fictional idea of a fully working and understandable virtual assistant is now approaching maturity, but the question remains who will get there first. Will Apple be the one who claims this spot in the history books, or will they fall short on delivering such a remarkable piece of technology?"

    Nick, you have some brown stuff on your nose...Wipe it off, please. A "virtual assistant" should not require a data connection to work, because that turns it into a glorified web client.
  • 4 Hide
    lamorpa , April 9, 2013 6:16 AM
    They're thinking about making it perform a useful purpose?
  • 2 Hide
    ankit0x1 , April 9, 2013 6:38 AM
    one word- google voice
  • 3 Hide
    k7mm , April 9, 2013 8:29 AM
    Google now may not talk back.....but it way more useful.
  • 4 Hide
    NitzerEbb , April 9, 2013 10:13 AM
    When they say improve, they actually mean.. make it work properly and as good as Google Voice
  • 1 Hide
    capt_taco , April 9, 2013 10:27 AM
    "Siri - don't suck so bad."

    "Sorry, I'm afraid I have no choice, I'm made by Apple."
  • 0 Hide
    robochump , April 9, 2013 12:41 PM
    irish_adamsince when? i dont know anyone with an iphone that uses it, well maybe once or twice for novelty but thats it


    I know several peeps that use it for texting or searching web. Not perfect but what is?!?
  • 1 Hide
    royalcrown , April 9, 2013 2:04 PM
    ankit0x1one word- google voice


    That is TWO words sir...
  • 0 Hide
    internetlad , April 9, 2013 2:52 PM
    THIS ARTICLE IS SLANDER. APPLE HAS NEVER RELEASED A PRODUCT THAT IS ANYTHING LESS THAN FLAWLESS, PERFECT AND BEAUTIFUL.

    GET YOUR MICROSHIT PROPAGANDA OUT OF HERE TOMSHARDWARE.
  • 0 Hide
    royalcrown , April 9, 2013 3:05 PM
    I have an Ipad and LOVE it, however Siri sucks horribly for most thing and it can't undestand speech as well as google now on the same Ipad 3, so it isn't the MIC.
  • 0 Hide
    feeblepenguin , April 9, 2013 4:40 PM
    internetladTHIS ARTICLE IS SLANDER. APPLE HAS NEVER RELEASED A PRODUCT THAT IS ANYTHING LESS THAN FLAWLESS, PERFECT AND BEAUTIFUL.GET YOUR MICROSHIT PROPAGANDA OUT OF HERE TOMSHARDWARE.


    I sincerely hope this is sarcasm...
  • 0 Hide
    _Cubase_ , April 9, 2013 8:41 PM
    irish_adamsince when? i dont know anyone with an iphone that uses it, well maybe once or twice for novelty but thats it


    True. I've used it a few times in front of friends to show them "ooh look and what I can do", then when it actually comes down to it, I rarely actually use it. I think a lot of it has to do with the fact that if you do it in public you will look like a douche. And doing it on your own is just silly.
  • 0 Hide
    teh_chem , April 9, 2013 8:55 PM
    irish_adamsince when? i dont know anyone with an iphone that uses it, well maybe once or twice for novelty but thats it

    It was virtually the only selling point for iOS5 when the iphone4 came out. Because other than siri, it was the same ol' as iOS4 in the general UI and features. Only it didn't pan out to be anything anyone cared about because it was so riddled with flaws at release. Much like apple's maps.