Apple CEO Tim Cook Says OLED Displays are Awful

Apple CEO Tim Cook has stated that OLED (organic light-emitting diode) displays are awful. Instead, he emphasized that Apple's Retina display offers a superior experience.

"If you ever buy anything online and really want to know what the color is, as many people do, you should really think twice before you depend on the color from an OLED display," Cook said during the Goldman Sachs Technology and Internet conference.

Cook instead stated that Apple's Retina Display offers a more enhanced option, partly because it's twice as bright. Samsung, Apple's chief competitor, has utilized OLED displays for several devices, including its flagship Galaxy S3 smartphone.

Apple's CEO made the aforementioned comments when discussing the brightness and experience of the display after he was asked a question about whether the firm would create an iPhone with a larger display. While he wouldn't comment on the possibility of such a device, he expressed his dissatisfaction when the focus is geared towards size and specifications; Cook said that such focus is showcased by firms when they can't "create an amazing experience."

In the PC industry, companies usually compete predominately on specifications and price, Cook said. He added that the majority of consumers either don't know or don't care how fast the processor is on a mobile device or PC, which doesn't matter if the experience is great.

Elsewhere, Cook confirmed that Apple has paid $8 billion to app makers since iOS' inception. He said that the company has "enormous momentum" in the smartphone market, with a major reason being attributed to the ecosystem of its devices.

"We built an ecosystem that is the best customer experience on the planet," he stated. "You don't see a lot of people doing PC apps. The innovation has all moved to tablets and smartphones."

 

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    Top Comments
  • Parsian
    he needs to STFU, else investors will loose more confidence.
    51
  • alidan
    pacomacI agree with him regarding OLED not giving accurate colours, but this will improve over time. The obvious benefit is power consumption, so you need to way up the pros and the cons.

    dont oleds offer black levels on par with crts? i thought that was another major selling point to them.
    42
  • anononon
    wow this guy is really in panic mode these past couple weeks.

    - Hates on OLED now, how much you want to bet the within the next 3 generations- They will eventually have one with "retina" printed on it claiming its better....
    40
  • Other Comments
  • Parsian
    he needs to STFU, else investors will loose more confidence.
    51
  • pacomac
    I agree with him regarding OLED not giving accurate colours, but this will improve over time. The obvious benefit is power consumption, so you need to way up the pros and the cons.
    -20
  • mobrocket
    FYI
    tim cook most users dont know or dont care what an OLED is
    they just want a certain screen size
    35