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Apple CEO Tim Cook Says OLED Displays are Awful

By - Source: Wall Street Journal | B 98 comments

Apple CEO criticizes color delivered from an OLED display.

Apple CEO Tim Cook has stated that OLED (organic light-emitting diode) displays are awful. Instead, he emphasized that Apple's Retina display offers a superior experience.

"If you ever buy anything online and really want to know what the color is, as many people do, you should really think twice before you depend on the color from an OLED display," Cook said during the Goldman Sachs Technology and Internet conference.

Cook instead stated that Apple's Retina Display offers a more enhanced option, partly because it's twice as bright. Samsung, Apple's chief competitor, has utilized OLED displays for several devices, including its flagship Galaxy S3 smartphone.

Apple's CEO made the aforementioned comments when discussing the brightness and experience of the display after he was asked a question about whether the firm would create an iPhone with a larger display. While he wouldn't comment on the possibility of such a device, he expressed his dissatisfaction when the focus is geared towards size and specifications; Cook said that such focus is showcased by firms when they can't "create an amazing experience."

In the PC industry, companies usually compete predominately on specifications and price, Cook said. He added that the majority of consumers either don't know or don't care how fast the processor is on a mobile device or PC, which doesn't matter if the experience is great.

Elsewhere, Cook confirmed that Apple has paid $8 billion to app makers since iOS' inception. He said that the company has "enormous momentum" in the smartphone market, with a major reason being attributed to the ecosystem of its devices.

"We built an ecosystem that is the best customer experience on the planet," he stated. "You don't see a lot of people doing PC apps. The innovation has all moved to tablets and smartphones."

 

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  • 51 Hide
    Parsian , February 13, 2013 11:06 AM
    he needs to STFU, else investors will loose more confidence.
  • 42 Hide
    alidan , February 13, 2013 11:14 AM
    pacomacI agree with him regarding OLED not giving accurate colours, but this will improve over time. The obvious benefit is power consumption, so you need to way up the pros and the cons.

    dont oleds offer black levels on par with crts? i thought that was another major selling point to them.
  • 40 Hide
    anononon , February 13, 2013 11:13 AM
    wow this guy is really in panic mode these past couple weeks.

    - Hates on OLED now, how much you want to bet the within the next 3 generations- They will eventually have one with "retina" printed on it claiming its better....
Other Comments
  • 51 Hide
    Parsian , February 13, 2013 11:06 AM
    he needs to STFU, else investors will loose more confidence.
  • 35 Hide
    mobrocket , February 13, 2013 11:12 AM
    FYI
    tim cook most users dont know or dont care what an OLED is
    they just want a certain screen size

  • 23 Hide
    alidan , February 13, 2013 11:12 AM
    and everyone trys to copy apples mentality... god this sucks for the future
  • 40 Hide
    anononon , February 13, 2013 11:13 AM
    wow this guy is really in panic mode these past couple weeks.

    - Hates on OLED now, how much you want to bet the within the next 3 generations- They will eventually have one with "retina" printed on it claiming its better....
  • 42 Hide
    alidan , February 13, 2013 11:14 AM
    pacomacI agree with him regarding OLED not giving accurate colours, but this will improve over time. The obvious benefit is power consumption, so you need to way up the pros and the cons.

    dont oleds offer black levels on par with crts? i thought that was another major selling point to them.
  • 29 Hide
    bisso , February 13, 2013 11:19 AM
    Quote:
    "We built an ecosystem that is the best customer experience on the planet," Cook confirmed that Apple has paid $8 billion to app makers since iOS' inception.
    The key word is : Customer, you have to pay ,99$ for a stupid I broke my phone joke app.

    Quote:
    Cook instead stated that Apple's Retina Display offers a more enhanced option, partly because it's twice as bright. Samsung, Apple's chief competitor, has utilized OLED displays for several devices, including its flagship Galaxy S3 smartphone.

    1. While Apple screens have indeed an outstanding color reproduction, the selling pitch for these screen is RETINA, which was meant to be for ultra high pixel density. The thing is, while the first screen to wear the name Retina had indeed an impressive pixel density, every other display that came out from other mobile products were inferior, lowering the bar to call a display retina. Meanwhile, Samsung, the guys Cook is comparing, make their display units. And their OLED dispays that are so "bad" actualy now have near as twice the amount of pixel density as the Retina. I am actualy suprised no one tried to remove this name as it's now a false advertisment, as it doesn't provide the minimum quality Apple advertised it to be in the first place.

    Quote:
    He added that the majority of consumers either don't know or don't care how fast the processor is on a mobile device or PC, which doesn't matter if the experience is great.


    You, old idiotic *****. First you tell us that Processor power means shit in mobile devices. Then you take 30 minutes in your keynotes to talk how 4x faster your new product is compared to your previous. And how 15x (false also) faster it is compared to a 3 years old (and half the price range at retail) phone from another company. If it aint important, why do you brag about your shitty phone performance?

    This old man doesn't know how to run a multi billion business, but he sure does know how to be one of the greatest troll on Earth.
  • 26 Hide
    carbon12 , February 13, 2013 11:23 AM
    alidandont oleds offer black levels on par with crts? i thought that was another major selling point to them.


    That is because on OLED displays full black is off... no backlight, no power consumed. Conversely, a full bright white screen uses more power than an LCD of similar size.

    OLED color accuracy may lesser, but it's uniformity is higher due to no side lights... there were still complaints on the iPhone 5 that you could sometimes see light bleed on the edges of the display.
  • 17 Hide
    icemunk , February 13, 2013 11:25 AM
    Tim Cook needs to resign. He is out of touch, and is hurting Apple more than helping.
  • 1 Hide
    tomfreak , February 13, 2013 11:26 AM
    I tot Retina is Apple self proclaimed LCD?
  • 20 Hide
    Anonymous , February 13, 2013 11:27 AM
    Hahahaha what a tool!

    Went to a christening over the weekend, saw five iPhone 5 devices being carried around, every single one of them had cracked screens, and all of the iPhone users were huddled together oogling a S3!
  • 18 Hide
    Cons29 , February 13, 2013 11:29 AM
    sure, oled might be over saturated, but i like the colors. i dont care much about color gamut when it comes to phones, i will have a desktop pc for that (if you need it professionally).
    and comparing retina vs oled? retina is high density pixels, not a type of panel. please correct me if im wrong.
    they just put a name on the screen that has a good pixel density, but anyone can do that. Heck even nexus 10 is better in that department. The funny thing is, they can cramp all those pixels on a 4inch phone but they did not do it to the ipad mini. Of course they will use it to the next, and only fools would buy that even after they bought the first.
  • -1 Hide
    master_chen , February 13, 2013 11:29 AM
    Fuck you, Tim...
    FUCK. YOU.
  • 28 Hide
    de5_Roy , February 13, 2013 11:31 AM
    oled displays are sour because apple can't patent-troll samsung....
  • 19 Hide
    stoogie , February 13, 2013 11:31 AM
    OLED looks better to me, maybe he's starting to go blind due to old age, cancer too maybe, just look at this hair and skin tone.
  • 25 Hide
    blakbird24 , February 13, 2013 11:37 AM
    No wonder Apple's stock drops everytime Cook speaks. Same old Apple...he's speaking of the exact same mentality that has kept Apple a niche computer maker for decades. He says: "Specs don't matter, it's the experience."...everyone hears: "We can't keep up, but we have some really pretty graphics". It's amazing how this is EXACTLY what Apple was saying 10 years ago, and 10 years before that when they were trying to compete in laptops and desktops. Ironically enough, he is right...experience is more important than specs...the problem is that in the tech world, we buy on specs. The experience keeps us coming back, but specs are what lure us in to begin with. Back when Apple actually DID have a better "experience", Cook's philosophy worked. But now it's time for Apple to find a new philosophy, because the competition is also offering a great "experience", on better hardware.

    Oh and about Cook's trashing OLED...the color gamut on Apple's Retina displays is about 65%. Not something to brag about. Back when Retina displays were higher res than anything else available, they marketed on resolution. Now they don't have the resolution edge, but marketing on better color won't work because Apple competitors don't ALL use OLED. There's alot of SLCD phones out there with much better color gamut than the Retina displays. Besides, what's the color gamut on Samsung's 1920x1080 AMOLED display? Can't be much below 60%...even the most trained eyes aren't going to notice that.
  • 21 Hide
    acerace , February 13, 2013 11:47 AM
    master_chenSo you're all hatin' on me for THAT? Alright...here, listen to this...


    You're "Veteran" in this forum. And yet you acting like a retarded kid. It doesn't suit your rank. Be matured, everybody is tied to their own opinion. If you don't like it, the door is wide open for you.
  • 8 Hide
    Dupontrocks11 , February 13, 2013 11:48 AM
    Apple CEO Tim Cook also claims that Apple is the most innovative company in the world right now...
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