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WoW May go Free-To-Play; Diablo II Turns 10

by - source: Tom's Hardware US

While Diablo II officially turns 10, Blizzard admits that World of Warcraft could possibly go free-to-play when the next MMO goes live.

One of the biggest trends we're seeing with MMOGs is that they're beginning to offer free-to-play models. Two big-name titles already come to mind: Lord of the Rings Online and Dungeons & Dragons Online, both of which were developed by Turbine and have switched (or are switching in regards to LOTRO) over to the new scheme within the last year.

Free-to-play offers a way for casual gamers--those who don't have three to four hours a pop to spend on a game per day--to enjoy the same realms and experiences as paid subscribers. Rather than forcing players to dump money into time that may never get used, the free-to-play scheme draws revenue from microtransactions and item purchases.

Apparently Blizzard has taken notice and believes that this system will eventually make its way into World of Warcraft. Why? Because eventually a game will launch and pull subscribers away from Blizzard's reigning MMORPG king. According to World of Warcraft’s lead designer Tom Chilton, MMOGs with free-to-play models weren't created to compete with World of Warcraft, but rather to compete with other MMOGs using the free-to-play model.

"I feel like they’re doing that to compete with other games that are on a similar subscriber level to what they were at," he said. "I imagine that when one of them went free to play it cannibalized some of the other subscribers. I can definitely imagine that being the case with World of Warcraft. If another game comes along and blows us away it may not make sense for us to have a subscription fee. Or even further down the line, when we have another MMO out."

He also added that Blizzard isn't spending much time considering a free-to-play model. "It’s not something that’s a reality for us in the near future," he said. But based on his comments, it sounds as if the MMORPG could incorporate free-to-play when the next MMO hits the PC.

In related news, the classic PC action/RPG game Diablo II turned 10-years-old on Tuesday, June 29. Apparently the game is still receiving updates from Bizzard and remains actively played on Battle.net to this very day.

"Diablo II did more than just expand on the core feel and mechanics of the original game," said Blizzard. "It took a traditional dungeon crawl and opened up the game world with vast exterior zones and intricate, randomly generated dungeons. Diablo II took players from desert sands to the darkest jungles on a quest that would ultimately lead them into the depths of the Burning Hells."

Makes me want to install the game and play it all over again. BRING ON DIABLO III!

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dxwarlock 06/30/2010 10:28 PM
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-18+

would still cost too much to talk me into playing.

CoryInJapan 06/30/2010 10:29 PM
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Hmmm free to play...Just the reason I would see If I liked it...I never supported buying a game and then playing to play.

which is why I never played WoW.Then again I tried the free trials and didnt like it.So I doubt I will play it.

beruli 06/30/2010 10:33 PM
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Its a waste of time, money and especially its a waste of hard drive space.

crabsncancer 06/30/2010 10:35 PM
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God help me, I will never play an MMO ever again.

tolham 06/30/2010 10:36 PM
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CoryInJapan :
Then again I tried the free trials and didnt like it.So I doubt I will play it.


same here. i did the 10 day free trial. the game was a blast on day 1. by day 3 it was repetitive and boring.

grillz9909 06/30/2010 10:37 PM
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I still play Diablo II from time to time. It's changed quite a bit though with all of the (baal+spam)bots...Anyway happy anniversary and here's to hoping Diablo III will entertain me 10 years down the road also. Cheers.

jellico 06/30/2010 10:40 PM
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I fail to understand why a bunch of people who, by their own admission, do not like the product, feel compelled to comment upon a change in the subscription schema. That would be like me (decidedly NOT an Apple fan) commenting on a proposed change to iTunes or the app store... I'm not going to do it.

As for the suggestion that they may go to a free-to-play model? I really don't see it in the foreseeable future. Ultima Online an Everquest were the hot games of their day; they are definitely way past their prime, and they still charge for subscriptions. WoW has far more content, and a far greater subscription base than both of those games put together in their prime. Anyway, that's my take on it.

regnineurg 06/30/2010 10:50 PM
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-5+

Cause they need online attention?

joebob2000 06/30/2010 10:50 PM
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razercultmember1 06/30/2010 10:51 PM
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ACCOLITE 06/30/2010 10:51 PM
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g00fysmiley 06/30/2010 10:53 PM
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He's really just stating the obvious. eventually something may beat WoW and then this may be a way for them to up subscribers and make money through microtransactions. I do play WoW and enjoy it alot when i play (1-2ish hours a week) but he's talking many years down the rad when they actually need the user boost and when a number cruncher somewhere decides activision would make more money selling gold themselves and items than charging 15 bucks a month for subscripion per person the change will happen.

its a buisness and they'll make money how they can but hopefully blizzard being who they are will keep bringing good content and it'll stay a fun relevant game like diablo for years to come even after its no longer the hot ticket game it is today

hang-the-9 06/30/2010 10:57 PM
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Windows 9 will be out before WoW is free. For them to want to go free, they will probably have to die down to under 500k subscribers, which will take a while, even if they introduce a new MMO. And even at 500k or even 100k subscribers all they need to do is combine the severs to maintain the same population densities for player interaction. Drop the price to 10 or even 5 a month, and you have a good income source from an old IP.

hellwig 06/30/2010 10:58 PM
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joebob2000 :
So instead of he who has the most free time winning, it will become he who has the most free time and/or most free cash to waste will win. Sounds like a great recipe for attracting casual gamers!


Not if they do it right. I agree that you should not be able to buy game-changing items (like higher levels, better weapons, etc..), but you'd be amazed at the money people spend on things like clothing, pets, visual effects, etc...

Maybe Blizzard should charge you to watch your female Night Elf dance, but at the same time they shouldn't let you buy a weapon or armor with better stats. Though with something like 11-million paid subscribers at its peak, I'm not really sure Blizzard wants to change their model. They'll never compete with the influx of free games from Korea anyway.

Gulli 06/30/2010 11:16 PM
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They've probably made billions on WoW already so allowing people to play the 5-year old game for free wouldn't exactly be charity.

borisof007 06/30/2010 11:43 PM
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Ok so to address a few concerns:

@Jellico: You pretty much nailed it. I don't understand how people who don't play MMO's, or MMO's with subscriptions, or people who have never even played WoW, could even comment on this article. Please don't comment if you have no basis for your opinion.

@everyone else, during Activision-Blizzard's quaterly financials call, it was revealed that 98% of Blizzard's income is from WoW. If WoW were to move to a free to play model, a few things would have to happen first:

1. New MMO to cater to new players and to bring WoW players over as well. Blizzard is working on a next gen MMO to do just this.

2. WoW would then subsequently have to drop to a VERY low subscriber base, something on par with D&D online or LotR online.

While blizzard does have about $3 billion in cash with zero debt, they still are a for-profit company and wouldn't just throw money away by making WoW a free-to-play without very good reason.

feeddagoat 06/30/2010 11:47 PM
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Could see me getting into wow again if this happens. This year im lucky to get 3 hours a week gaming with studying and family issues and since 2months of wow costs the same as a new game it wasn't really worth it. At university i've went onto runescape just to kill an hour between some lectures (not enough time to get a coffee or go to the library then get back. Since its free its perfect!

sliem 06/30/2010 11:50 PM
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I may play again then, 1 hour a day. It'll get boring solo but at least it's not $15/mo.

vinehoyle 06/30/2010 11:55 PM
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Wow is a good game, but to be honest i worry about them now. They have repeatedly missed their ETA of Diablo 3, and yes i still play D2 now and then. Come on guys, instead of offering some new Wow game for free start making bux and get D3 out the door already!! Enough is enough waiting already!!

Gin Fushicho 07/01/2010 12:21 PM
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Fear Star Wars : The old republic, Blizzard, Fear it. For it is made by the almighty BioWare. LORDS of RPG's and soon lords of MMO's!

mikem_90 07/01/2010 12:38 PM
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As per WoW and other games:

You would have to drastically change the desire for players to play the game to work with "Free to play". The free is a lure and the microtransactions and or Premium Subscription is where they get their money from.

The trick is having a decent Free experience and making the pay one far far better and worth people throwing money at regularly.

You have to understand that there is no such thing as "Free to play" unless you want to look like a total newb level 1 Pirate in starter gear. You gotta buy those Platinum Dubloon Space credits to unlock Captian Awesome mission mode.

wmtyrance 07/01/2010 1:04 AM
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Alot of new ftp games are coming out. I think this will be the trend if mmo's are to survive. Game companies can get more money this way too. And maybe they can hang on to those players leaving because of their accounts being hacked. I can't believe thats still going on over there. I haven't played the game in 2 years and my account was hacked into. The game hasn't even been on my pc for 2 years.

JonathanDeane 07/01/2010 1:18 AM
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I already play WoW for free.... private servers are pretty mature, still some bugs and some stuff does not work but 99% is perfect. Most private servers are funded by microtransactions and the private servers allow game changing stuff per pay (things like extra skills and items) but its not too bad it doesn't totally destroy the game. (unless your a PvP addict then you would find yourself spending money for the advantage.)

If Blizz went the same way they would do fine, they would make lots of money and maybe then the gold spam would finally die... (Thats a +1 for the private servers, I have never seen any sort of gold selling spam.)

LORD_ORION 07/01/2010 2:03 AM
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They will change it to free when the micro-transaction model makes more profit (not revenue) then the subscription model. The end.

eyefinity 07/01/2010 2:11 AM
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Lotro will take 1-2 million WoW players overnight when it goes free to play. Mark my words.

Blizzard knows this too, that's why they are talking about it now. We are finally looking at the end of WoW's MMO domination, but it will still be a year or two before it is really noticable.

halls 07/01/2010 2:13 AM
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I've played/loved/hated WoW in cycles, and I have to admit it's still the best MMORPG on the market.

skatt3rbrain 07/01/2010 4:53 AM
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Brand new games rarely come along that are worth their price, MMOs fill in the waiting times for such titles. Think about it.. 4 months to play a game that may not be the best ever but is still fun and social--and well maintained--costs the same as a new console title that may or may not live up to its hype. Everyone talks about such a fee like it's some kind of violation of the wallet but not everyone gets their rocks off playing halo and COD.

I wouldn't ever claim that MMOs are the best games around but they fill the time between the 2-3 new titles I'd like to play each year very well. I used to also believe that paying to play a game I bought is ridiculous, but it seems like great titles are so few and far between these last few years. If quality games came out more often, or if gamefly's service were more on par with netflix's, I'd take my $180/year elsewhere.

rodney_ws 07/01/2010 5:18 AM
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Why give anything away when you have people truly addicted to it?

shrapnel_indie 07/01/2010 5:55 AM
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Quote :He also added that Blizzard isn't spending much time considering a free-to-play model. "It’s not something that’s a reality for us in the near future," he said. But based on his comments, it sounds as if the MMORPG could incorporate free-to-play when the next MMO hits the PC.


IOW (and IMHO it translates): "We, The OWNERS of Blizzard and Infinity Ward, and other game houses we expect to make us a minimum of $100 million, feel we are about to get our butts handed to us. Rather than killing it and alienating millions of players, we think we can milk the players another way, by borrowing a model that makes $$$ by selling in game pseudo-currency to buy special power-ups and armors. We're also afraid that after we get our butts handed to us, our previous practice of "gimping" and "nerfing" various classes will come back and bite us too, as our loyal subscribers will flock to the competition's new title that we couldn't control and milk for our own profits. Sincerely, Activision."

fusion_gtx 07/01/2010 6:01 AM
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To everyone that says it's boring by day 2/3 etc. Yes the game can get repetitive. It's end game stuff thats awesome.

jimsmith59 07/01/2010 6:11 AM
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This is non-news with a misleading headline. The interviewer mentioned how MMO's are using the free to play model and then asked if
WOW would ever consider it. Chilton basically said 'no - not untill the game is dead, then maybe'


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