Microsoft's Windows 8 Commercials for Asia Are Awesome
We'd love to see these airing in the States.
With Windows 8, Microsoft is attempting to completely reinvent the desktop space. Clever marketing is invaluable when you embark on such a challenging journey. If you though the Windows 8 commercials thus far have been a little uninspiring, you might like the campaign Microsoft has developed for Asia.
The Verge cites a Microsoft spokesperson who says the three commercials below were produced for Microsoft's Asian markets and posted to the company's general channel by mistake. They're all based around the same 'Windows 8 Training Camp' concept, and highlight the benefits of Windows 8, be it the touch screen interface, it's ability to combine work and play, and the quick and simple interface. Check them out below!
Can't say I'm a fan. Again, neat ads, but what about the product they are attempting to advertise?
Barely saw the connection to Win 8, but if they work - more power to MS.
Remember, they have to account for the lowest common denominator for the region they're marketing towards. That's why Asian commercials can require more intellect to understand than commercials aimed at north American audiences.
What other options to "sell" Windows 8 could Microsoft do? There is NOTHING new in Windows 8 and touch devices are old news. Now if Windows 8 devices had a camera capable of face scanning and/or monitoring body motion and facial expressions and a really good voice recognition system, and a quality GPS, physic API, much finer resolutions touch sensitivity, a user interface that can be easily adapted to how process my work flow (rather than being dictated to me), and a million other "innovative" ideas that didn't happen. What I see is a device that's 3+ years late to the party and brings NOTHING NEW to the table.
Watching the ad definitely does NOT remind me it's Windows 8. I did a quick inter-office test and had 5 co-workers watch the ad ... 5 hours later I asked them what was the ad about. Not a single one of them remembered it was about Windows 8.
The ads are well done, but fail as a marketing tool for Windows 8.
What other options to "sell" Windows 8 could Microsoft do? There is NOTHING new in Windows 8 and touch devices are old news. Now if Windows 8 devices had a camera capable of face scanning and/or monitoring body motion and facial expressions and a really good voice recognition system, and a quality GPS, physic API, much finer resolutions touch sensitivity, a user interface that can be easily adapted to how process my work flow (rather than being dictated to me), and a million other "innovative" ideas that didn't happen. What I see is a device that's 3+ years late to the party and brings NOTHING NEW to the table.
Watching the ad definitely does NOT remind me it's Windows 8. I did a quick inter-office test and had 5 co-workers watch the ad ... 5 hours later I asked them what was the ad about. Not a single one of them remembered it was about Windows 8.
The ads are well done, but fail as a marketing tool for Windows 8.
Can't say I'm a fan. Again, neat ads, but what about the product they are attempting to advertise?