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Microsoft's Windows 8 Commercials for Asia Are Awesome

By - Source: via The Verge | B 39 comments

We'd love to see these airing in the States.

With Windows 8, Microsoft is attempting to completely reinvent the desktop space. Clever marketing is invaluable when you embark on such a challenging journey. If you though the Windows 8 commercials thus far have been a little uninspiring, you might like the campaign Microsoft has developed for Asia.

The Verge cites a Microsoft spokesperson who says the three commercials below were produced for Microsoft's Asian markets and posted to the company's general channel by mistake. They're all based around the same 'Windows 8 Training Camp' concept, and highlight the benefits of Windows 8, be it the touch screen interface, it's ability to combine work and play, and the quick and simple interface. Check them out below!

Windows 8 Training Camp: Makeup


Windows 8 Training Camp: Piano


Windows 8 Training Camp: Watermelon

Discuss
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Top Comments
  • 34 Hide
    thefiend1 , May 10, 2013 12:22 PM
    Id rather see ads like that then a bunch of dumbasses dancing around with a fricken tablet.
Other Comments
  • 8 Hide
    stevejnb , May 10, 2013 12:09 PM
    Neat ads, but have very little to do with the actual OS. Heck, really, nothing to do with them. Not unlike the North American Surface adds which showed a bunch of people dancing around and left people wondering what the ad was about...

    Can't say I'm a fan. Again, neat ads, but what about the product they are attempting to advertise?
  • 5 Hide
    fudoka711 , May 10, 2013 12:10 PM
    Bahahahaha! Those were pretty funny.
    Barely saw the connection to Win 8, but if they work - more power to MS.
  • 34 Hide
    thefiend1 , May 10, 2013 12:22 PM
    Id rather see ads like that then a bunch of dumbasses dancing around with a fricken tablet.
  • 9 Hide
    DRosencraft , May 10, 2013 12:28 PM
    This is relatively standard affair for commercials for all sort of products in Japan. Most of the time you barely have the slightest clue what they're trying to sell. That's been more of a newer trend in the US with the likes of the Old Spice commercials.
  • 6 Hide
    halcyon , May 10, 2013 12:43 PM
    The adds were neat, awesome even. Windows 8? Not so much. Where precisely is the connection between the ads and Windows 8 again?
  • 7 Hide
    robochump , May 10, 2013 12:48 PM
    Its all subliminal. People tend to remember comedy and by making funny commercials people will remember Windows 8. Get out of my head marketing dept!!!
  • 3 Hide
    drinkingcola86 , May 10, 2013 12:51 PM
    The first one is so funny.
  • 0 Hide
    edogawa , May 10, 2013 1:01 PM
    I would absolutely love if all commercials were like this in America instead of people dancing around with a tablet.
  • 1 Hide
    brucen13 , May 10, 2013 1:14 PM
    I agree with the comments posted. There is nothing in the ads related to using Windows 8, except for the woman slamming her head into the keyboard, which I've done several times in frustration while trying to use Windows 8 on a PC instead of a tablet.
  • 7 Hide
    halcyon , May 10, 2013 1:18 PM
    Quote:
    I would absolutely love if all commercials were like this in America instead of people dancing around with a tablet.


    Remember, they have to account for the lowest common denominator for the region they're marketing towards. That's why Asian commercials can require more intellect to understand than commercials aimed at north American audiences.
  • -1 Hide
    V8VENOM , May 10, 2013 1:21 PM
    These ads were posted on the Verge yesterday.
    What other options to "sell" Windows 8 could Microsoft do? There is NOTHING new in Windows 8 and touch devices are old news. Now if Windows 8 devices had a camera capable of face scanning and/or monitoring body motion and facial expressions and a really good voice recognition system, and a quality GPS, physic API, much finer resolutions touch sensitivity, a user interface that can be easily adapted to how process my work flow (rather than being dictated to me), and a million other "innovative" ideas that didn't happen. What I see is a device that's 3+ years late to the party and brings NOTHING NEW to the table.
    Watching the ad definitely does NOT remind me it's Windows 8. I did a quick inter-office test and had 5 co-workers watch the ad ... 5 hours later I asked them what was the ad about. Not a single one of them remembered it was about Windows 8.
    The ads are well done, but fail as a marketing tool for Windows 8.
  • -2 Hide
    brucen13 , May 10, 2013 1:21 PM
    I agree with the comments posted. There is nothing in the ads related to using Windows 8, except for the woman slamming her head into the keyboard, which I've done several times in frustration while trying to use Windows 8 on a PC instead of a tablet.
  • -3 Hide
    V8VENOM , May 10, 2013 1:22 PM
    These ads were posted on the Verge yesterday.
    What other options to "sell" Windows 8 could Microsoft do? There is NOTHING new in Windows 8 and touch devices are old news. Now if Windows 8 devices had a camera capable of face scanning and/or monitoring body motion and facial expressions and a really good voice recognition system, and a quality GPS, physic API, much finer resolutions touch sensitivity, a user interface that can be easily adapted to how process my work flow (rather than being dictated to me), and a million other "innovative" ideas that didn't happen. What I see is a device that's 3+ years late to the party and brings NOTHING NEW to the table.
    Watching the ad definitely does NOT remind me it's Windows 8. I did a quick inter-office test and had 5 co-workers watch the ad ... 5 hours later I asked them what was the ad about. Not a single one of them remembered it was about Windows 8.
    The ads are well done, but fail as a marketing tool for Windows 8.
  • -2 Hide
    V8VENOM , May 10, 2013 1:24 PM
    Wow, Tom's doesn't seem to like IE10 ... one post = 3 duplicates?
  • -1 Hide
    shafe88 , May 10, 2013 1:39 PM
    Quote:
    Neat ads, but have very little to do with the actual OS. Heck, really, nothing to do with them. Not unlike the North American Surface adds which showed a bunch of people dancing around and left people wondering what the ad was about...

    Can't say I'm a fan. Again, neat ads, but what about the product they are attempting to advertise?
    That's cause they don't want people to see what Windows 8 is really like. The surface adds where stupid, dancing around a table has nothing to do with windows 8 or surface tablet. They should have an add showing old people trying to use Windows 8, than people would see what Windows 8 is really like.

  • -1 Hide
    Wilf Tarquin , May 10, 2013 2:03 PM
    If by "reinvent the desktop space" you mean kill the PC as we know it, force users over to portable devices with touch interface, and switch to a closed subscription based business model then yeah, with Windows 8 Microsoft is attempting exactly that.
  • 0 Hide
    Anonymous , May 10, 2013 2:30 PM
    These are very entertaining but where is the product in these ads? How can people translate what Windows 8 is by watching these ads? This is a clear case of Microsoft avoiding showing Windows 8 and trying to convince the product is good by visual entertainment. I wish them luck, but eventually people will have to deal with the actual product and not a funny commercial.
  • 1 Hide
    Chairman Ray , May 10, 2013 2:36 PM
    Why can't we have ads like these?
  • 1 Hide
    xkm1948 , May 10, 2013 2:38 PM
    Secret difficulty unlocked: Asian Mode!
  • 0 Hide
    syrious1 , May 10, 2013 2:51 PM
    I smelt the ribs.....
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