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LG, Microsoft Team Up to Market 3D TVs & Games

By - Source: Tom's Hardware US | B 18 comments

It looks like Microsoft has teamed up with LG to market 3D televisions alongside 3D games for the Xbox 360.

Engadget cites a translated Korean press release that seems to suggest that Microsoft and LG have struck up an agreement in which customers purchasing LG's 55/47LX9500 tellies will receive a bundle of 3D-capable games for the Xbox 360.

"Microsoft Korea is a worldwide leader in the consumer electronics sector," said Alan Bowman, Vice President of Microsoft's Asia Pacific Division, adding that the agreement provides a meaningful opportunity to improve the company and its ability to entertain customers. Bowman said the agreement 'plans to spread across the region.'

Neither Bowman (pictured above with an LG exec) nor the press release drop any hints as to whether or not we'll see new hardware but according to Engadget, the two companies will start selling the 3D bundles at the end of June.

Check out the release here.

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  • -4 Hide
    Anonymous , May 12, 2010 1:01 AM
    Correct me if I'm wrong, but you only get the games and no console?
    What If I don't have a Xbox 360?
    Well, I guess thats what Ebay is for.
  • -4 Hide
    Userremoved , May 12, 2010 1:23 AM
    This just not gonna work they need a new console for it to do 3D.
  • 5 Hide
    joytech22 , May 12, 2010 1:49 AM
    johnh2005I am sorry... I just have to...But can it play Crys.../rofl

    Yeah funny guy.. Except it can (Crysis 2 is in development for BOTH powerful consoles)
  • Display all 18 comments.
  • -1 Hide
    Micccx , May 12, 2010 3:08 AM
    oops quoted wrong person. sorry.
  • -2 Hide
    Micccx , May 12, 2010 3:09 AM
    UserremovedThis just not gonna work they need a new console for it to do 3D.

    it made me laugh xD
  • 0 Hide
    liquidsnake718 , May 12, 2010 4:00 AM
    Crysis in 3d actually sounds great!
  • 0 Hide
    beckstrom12 , May 12, 2010 6:01 AM
    powerful consoles? Hmm... Isn't gaming consoles holding everything back? Considering PC technology doubles every 2 years and they are 6 years old. In computer years consoles would be deemed ancient.
  • 0 Hide
    anamaniac , May 12, 2010 6:12 AM
    How about a 50" 3D Panasonic plasma with a PS3 built right into it?
    That's something I'd consider.
  • -2 Hide
    alfaalex101 , May 12, 2010 6:35 AM
  • -2 Hide
    alfaalex101 , May 12, 2010 6:36 AM
    johnh2005I am sorry... I just have to...But can it play Crys.../rofl

  • -1 Hide
    mrboycom , May 12, 2010 7:03 AM
    3D technology are big thing.
  • 1 Hide
    stephen0983 , May 12, 2010 7:25 AM
    jeesh they need a new xbox already, one that will actually play in full 1080p. same with playstation.
  • -1 Hide
    rhino13 , May 12, 2010 12:05 PM
    The 360 is too old to make this fly.
  • 1 Hide
    zaznet , May 12, 2010 3:14 PM
    stephen0983jeesh they need a new xbox already, one that will actually play in full 1080p. same with playstation.

    The Xbox and PS3 are both capable of 1080p. That's just the resolution and has less to do with actual visuals shown on the screen. I've shown people a 720p game beside 1080p game and the 720p game looks overall better. Fewer pixels to render provides more horsepower to render other visuals that enhance the game experience while still having smooth game play.

    3D will likely push the console makers towards the next generation sooner than their 10 year expected life cycle but nobody has been talking about those next consoles yet. They still want to milk the current cow a while longer before new investment. New hardware won't be needed to enable 3D gaming but it's the same situation as pushing 1080p on underpowered hardware. It just won't look as good as it should.
  • 0 Hide
    ncr7002 , May 12, 2010 3:15 PM
    3D is going to fail miserably, I'm Not wearing glasses or any sort of device just to watch my own god damned television ! This pathetic attempt by Hollywood to make money out of this will also fail miserably. If you don't have a good script it makes no difference, Avatar is proof.
  • -3 Hide
    zeroabg , May 12, 2010 5:07 PM
    what a complete waste of time, "we're not capable of bringing anything new and innovative to games and tv so lets just recycle everything we have already in 3d!" no thanks.
  • 0 Hide
    palladin9479 , May 13, 2010 2:38 AM
    True 3D is the next jump in video gaming. Current systems render a 3D image on a 2D surface, basically a 3D world behind a window. Because the human brain see's depth using stereo vision, you can reproduce the effect using stereoscopic technology. I used to mess around with this back in 2001, but back then the computational HW didn't exist to make it viable. Playing on a good CRT monitor at 85/42.5 hz at 800x600 (1024x768 high settings pushed the GPU too hard) gave a surreal experience, especially in Unreal Tournament and AVP2.

    Nowadays we finally have the GPU horsepower required to fully render two separate in-sync frames at high resolutions at the same time. And we finally have the display tech capable of displaying those two frames on top of each other on the same screen. Also game companies are now aware to make their games naively compatible with stereoscopic displays. The GFX driver doesn't have to do hand-waving magic to render two screens. This makes for more consistent game-play and less graphics glitch's. Personally I'm waiting for a 150hz capable screen so I can do 75hz 3D displays. 120/60 produces very little eyestrain but it can become a problem if your happen to have a florescent light overhead (they pulse at 60hz).

    After 3D displays they need to get virtual interfaces working, hand / body motion detection and possibly holographic displays .... my dream.
  • 0 Hide
    cracklint , May 13, 2010 7:26 PM
    I have dabbled with 3d gaming and watched several of the latest movies in 3d. While it is neat, I honestly can't say that I feel anymore immersed into the movies that watching in good 1080p resolution. I would rather watch a new movie at the theater in 1080p than in 3d. I mean if I have to shell out 11.50 I think I should at least have a superiour image to that of home. If not, I might as well wait and watch it at home. Gaming seems to be a bit more promising, but I think it will take another 2 to 3 years for the hardware to catch up for it to be more mainstream. Face it trying to render crysis in all of it's glory in 3d 1080p with a refresh rate higher than 60z per eye isn't happening anytime soon. Frankly, playing or watching anything at 60 hz is an eye strain after playing on a 120hz lcd. Currently 3d tech almost seems like stepping back to stander def after getting used to hd. Just my opinion.