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AMD Ships Radeon 4850 Graphics Card

By - Source: Tom's Hardware US | B 38 comments

 

Exclusive - Taipei (Taiwan) - AMD’s graphics team has put the finishing touches at its new GPU generation and actually has begun shipping the new 4850 card to OEM partners and retailers: The new Radeon series will sell for prices between $199 and $499.

According to information we came across in Taiwan, AMD/ATI is gunning for a sizeable launch of the new product generation, with Radeon 4850 512 MB boards leading the charge. However, the exact price has not been set yet, even if it is certain that the GDDR3 512 MB version (codenamed Makedon) will debut in a range between $179 and $219. If you ask us, we believe that the board be priced exactly at $199 (US, CAN) as well as 199 Euro.

We were told that AMD/ATI will decide on final pricing during the Computex tradeshow (which is scheduled to open on Monday) in order to have all the puzzle pieces for a June 18 in place. It certainly does not look like a paper launch at this time and the June 18 is an as-of-now date, since the company could revise is launch schedule to avoid a launch right on the heels of Nvidia’s new high-end parts.

The good news here is certainly that ATI is aiming for $199, sub-$299 and $499 price targets. However, the release dates of the faster SKUs may be problematic: Nvidia is working on new mainstream chips as well, which will debut in Q3 of this year, our sources indicate.

The Radeon 4870 512 MB is expected to ship in volume sometime this summer. This will be the first graphics card in the market to integrate GDDR5 memory. However, the 4870 X2, will face stiff competition from the GeForce GTX 260: Radeon 4870 X2 cards will sell for $499, while the GeForce GTX 260 is likely to debut at $449.

It is unclear whether ATI’s 480 and 960 shader units will be enough to capture market share in the targeted price ranges. All we know is that the game is on and the winner is yet to be decided. According to ATI partners, Nvidia still has a big advantage in its logistics division, both in sales and PR.

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  • -5 Hide
    Anonymous , May 30, 2008 8:30 PM
    sick... just confirming that the gtx280 is going to win...

    "the 4870 X2 will face stiff competition from the geforce gtx 260."

    omfg... the gtx 280 should completely rape it then Now i'm psyched
  • 6 Hide
    jevon , May 30, 2008 8:37 PM
    Yes... stiff competition is the same thing as completely raping it...

    Pricing and power efficiency are going to be right up there in my purchase decision along with performance.
  • 0 Hide
    evilshuriken , May 30, 2008 9:54 PM
    I want real benchmarks... why won't anyone provide benchmarks, I wants it :( 
  • -6 Hide
    lx_flier , May 30, 2008 9:57 PM
    well the 260 is the lowend nvidia card so yes the 280 should rape the 4870x2 according to this article
  • -5 Hide
    Anonymous , May 30, 2008 10:13 PM
    jevon... according to you do you mean the 4870 X2 should rape the GTX 260... cause the way they word it, it implies that the gtx 260 will even beat the 4870 X2...

    so elaborate please
  • 0 Hide
    San Pedro , May 30, 2008 10:15 PM
    According to this article which has no real performance numbers. Wouldn't be surprised though.
  • 1 Hide
    Kari , May 30, 2008 10:33 PM
    well I woudn't be surprised if the 4807x2 is 10-20% faster than the GTX280.. based on those 'leaked' vantage scores. I think this article focuses only on the prices. (and as we know nvidias chip is one expensive piece of silicon)
  • 4 Hide
    Anonymous , May 30, 2008 10:56 PM
    "sick... just confirming that the gtx280 is going to win..."

    This is completely false. They are talking about competition based on price, not by performance. No one has any idea yet what the performance competition is going to be. I would hope the GTX280 would win, That chip has the same die size on a wafer as 3-4 R770 chips and will use more power than the 2 chip solution. If it doesn't win though.... bad news for nvidia.
  • 2 Hide
    yadge , May 30, 2008 11:34 PM
    So does this mean that it'll be hard to get a 4870 early on? They said they plan to ship in volume sometime in the summer. I'm hoping to get one in early July....
  • 2 Hide
    terror112 , May 31, 2008 12:11 AM
    lx_flierwell the 260 is the lowend nvidia card so yes the 280 should rape the 4870x2 according to this article


    how is the GTX260 Nvidia's low end card? It would be better to be placed in the upper-mid category, Considering that it is relatively close to the price of 2 of ATI's high end GPUs. IMO from what has been seen with the vantage scores (not proven) is that the GTX-280 is not much faster than the GTX-260.
  • 1 Hide
    Anonymous , May 31, 2008 1:03 AM
    vantage is just that...

    its a benchmark for cards... ati almost always does better in 3dmark and even if you score terribly... that doesn't mean that your system sucks or is only 20% better than a rival card when infact it could be much greater... its just that rival card might be better suited to the tests in the benchmark
  • 1 Hide
    Tommy2005 , May 31, 2008 1:23 AM
    Don't forget Nvidia is paying big game developers like EA to optimize their graphic cards. Just look at Assassins' Creed. ATI will not hold his place against Nvidia in majority of games. Even though it might score better in benchmarks.
  • 2 Hide
    Barzenak , May 31, 2008 1:35 AM
    I have been a fan of ATI for a while now. Even if they don't always have the fastest fps I have never had one fail and I have enjoyed excellent picture quality. I used to be a devoted GeForce user but I think after 2 dead cards I am done with them no matter the fps race.
  • 1 Hide
    lopopo , May 31, 2008 3:23 AM
    thogromsick... just confirming that the gtx280 is going to win..."the 4870 X2 will face stiff competition from the geforce gtx 260."omfg... the gtx 280 should completely rape it then Now i'm psyched


    you must be really smart
  • 2 Hide
    lopopo , May 31, 2008 3:37 AM
    Rape it or not ... we have no benchmark in this article or from any other credible source! What is known ( or likely to be true) is that the GTX280 and GTX260 look like solid cards ( from architectural stream processor viewpoint and related frequencies) and might overtake the R700 architecture. But this is still just speculation. Anyway if you are not ridiculously rich root for ATI because TSMC might keep rising prices. What that means is Nvidia charges more and ATI charge more but ATI has the advantage because they start from a lower price point.


  • -2 Hide
    Tommy2005 , May 31, 2008 3:41 AM
    Tommy2005It looks like hardcore gamers don't really care about price. I already know 10+ people ready to ship out 1800+ dollars for 3xGTX280 to replace their 3X8800Ultra. The people who are low at budge probably won't care and they are not that profitable for both ATI and Nvidia.Poor folk like me can only pick up the 8800Ultras they about to trash.

  • 0 Hide
    Tommy2005 , May 31, 2008 3:43 AM
    It looks like hardcore gamers don't really care about price. I already know 10+ ready to ship out 1800+ dollars for 3xGTX280 to replace their 3X8800Ultra. The people who are low at budge probably won't care and they are not that profitable for both ATI and Nvidia.Poor folk like me can only pick up the 8800Ultras they about to trash.
  • 2 Hide
    rangers , May 31, 2008 4:06 AM
    cant believe you are buying in to this gtx 280/260 crap, i like ATI but the 2900xt was a hot running bit of crap and it looks like the 260/280 is going to be as well i would never put it in my system but what do i know i just like a cool running system. ha ha nvidia fans hope it smarts
  • 2 Hide
    miribus , May 31, 2008 4:20 AM
    lx_flierwell the 260 is the lowend nvidia card so yes the 280 should rape the 4870x2 according to this article


    Did I miss the memo where a card estimated to debut at $449 is "low end"?
    Like Tommy2005, I'm mostly waiting for these new cards to launch so I can upgrade to an even cheaper current-gen card. I look forward to these new launches to also take advantage of whatever passes as mid-range these days. The $200 3850-512mb, when it debuted, was faster and less power consuming than my $400 x1950xtx I bought a year earlier (and still use... still a great card that gets me everywhere I want to go... but I really need to get around to getting my GF an upgrade from her 7800GT :p )
    I figure this stage in the war is going to be more of the same. The highest end nVidia will ultimately have the fastest overall card, like they already do, so what?
    Once the nVidia card ships, I figure ATI/AMD will drop the price as per usual.
  • 3 Hide
    rickpatbrown , May 31, 2008 5:44 AM
    That is insane that we spend $300-500 dollars on video cards. Not to mention CPU upgrades, water cooling, MB etc. etc. This is an expensive hobby.

    Can't wait for the 4870 X2's!
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