Via boosts use of self-developed C7 processor in consumer electronics

VIA Technologies, seeing that adoption of its self-developed C7 processor by industrial PC (IPC) makers in Taiwan has been short of expectation, is seeking to deploy its processor in other markets such as digital consumer electronics, entry-level notebook PCs and thin-client PCs, according to industry sources.

VIA introduced its C7 processors to replace its C3 series in early 2006, but inventory of the C3 is currently high and adoption of the C& by IPC makers has proven unsatisfactory, the sources pointed out.

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