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Android TV Could Be Google's Next Big Thing

By - Source: Digitimes | B 19 comments

2014 may be a big year for Google's TV efforts.

The research arm of Digitimes predicts that Google TV will no longer be used in products, as Google has already merged the Google TV team with the Android team. Because of this, Google is expected to push TV products that have adopted Android, not the former operating system.

The report states that Google's experience with Google TV helped shape Chromecast, which Digitimes deems as one of Google's "star" products. Chromecast is a simple key-shaped device that plugs directly into an HDMI port. Owners connect it to their Google account, and can stream media directly to the device including Netflix, Hulu Plus, Pandora and a number of other apps.

Digitimes Research believes that this device will generate consumer demand for Android-based television. And the firm is correct: Chromecast may be simple and small, but Google customers likely want a bit more. They may want to watch purchased movies and TV shows, or pull up a favorite game with just the press of a remote control button.

Digitimes Research believes that Android TV will become a core entertainment device in families because of the smartphone connectivity. The firm also predicts that Chromecast – and likely Android TV – will boost the adoption of Google's Chrome browser because of its Chromecast connectivity.

Digitimes' predictions arrive after insiders said that Google's rumored set-top box may be called Nexus TV. The device will supposedly land in the first half of 2014, reportedly running Android and allowing customers to stream their paid Google Play content, load up movies and TV shows via Netflix and Hulu Plus, and play Android games.

The latest rumor claims that the set-top-box will not support live broadcast TV after all, indicating that the company may have faced the same roadblocks encountered by Intel, who is reportedly trying to sell off its own streaming TV project; Apple's rumored iTV plans have also reportedly faced the same issues. If the report is true, then Google is merely trying to compete with Apple TV and Amazon's own rumored Firetube set-top box.

Google reportedly dropped the Google TV name back in October. For now, hardware partners are using the "Google Services for TV" label. Making a Nexus set-top-box makes sense as a way for Google to reboot its TV efforts that began with the Chromecast gadget, and to set a new standard on how an Android-based TV should function within the home.

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  • -1 Hide
    ericburnby , January 2, 2014 12:43 PM
    Sure it will. Just like Eric Schmidt said in Dec 2011 that Google TV would be on 50% of TV's by June 2012.

    Well Eric, it's now 2 years since your prediction. What happened?
  • -2 Hide
    ericburnby , January 2, 2014 12:43 PM
    Double post
  • 0 Hide
    bochica , January 2, 2014 12:59 PM
    Definitely would like to see the Android TV and the like takeoff, but I would really like the ability to stream live TV. It doesn't have to be all 900+ channels DirecTV and Dish have, but at least local stations, ESPN, BBC, Velocity, Cartoon Network, etc. Some of the "basic" channels most people watch. The Live TV area seems to be the only tough area right now.
  • 3 Hide
    tolak , January 2, 2014 1:15 PM
    If they don't get with the big cable companies all of this streaming will come to a screeching halt. Especially when 4k starts streaming. Already 1080p movie is 4.2gbytes an hour on netflix so that gives me at comcast roughly 5 movies a day @ 20gb per day. 10 GB per 24 hour period x 2, cuz most of us at max will watch tv throughout 12 hour period not more. My kid is streaming, my wife is streaming, then I sometimes do as well. So this ends up blowing past the 300gb a month. Big cables interest do not align with Goals of ALL of silicon valley and this idea of cloud computing being the future, because cloud gaming would destroy 300 gb a month.
  • 0 Hide
    spinportal , January 2, 2014 1:50 PM
    China / Taiwan are selling Android TV sticks like hotcakes for $90USD. Everything like XMBC and apps preloaded. And Miracast Wifi-Direct. Google better shape up and get with the program because they are missing the boat if they think they can sell a better Roku box.
  • 0 Hide
    remyj123 , January 2, 2014 1:55 PM
    I agree with tolak, the live TV streaming would consume a ton of broadband. Why is it so difficult to just create the Apple TV, Google TV, etc and have a cable card slot in it/ Tivo has been using cable cards for years for the live TV piece and then have their apps for Netflix, Pandora, Hulu, etc. Works like a champ. What ever happened to cable cards anyway? I thought they were supposed to replace TV tuners in cable boxes, TVs, DVRs, etc. Seemed like the best route and does not take up any Internet bandwidth.
  • 0 Hide
    bombebomb , January 2, 2014 4:12 PM
    Flashing my TV with custom rom's.... just saying :D 
  • 0 Hide
    Oliver Sedgwick , January 2, 2014 5:25 PM
    'They may want to watch purchased movies and TV' chromecast users already can, the Google Play Movies and TV app is cast-enabled
  • 0 Hide
    JD88 , January 2, 2014 5:59 PM
    I think the Chromecast is a lot more innovative than this. Set top boxes are a dime a dozen. TV's should just have Google cast integrated by default. Controlling content with a smartphone is much better than using a clumsy remote and set top box menu.
  • 0 Hide
    daekar , January 2, 2014 6:40 PM
    The telecommunications companies will never allow any services like this to become very useful or desirable... because it requires too much bandwidth, and even if they did, it will be ages before some parts of the country get unlimited bandwidth service. My 4G home service is 10GB a month - that's crippling. No streaming, no Netflix, and dear God don't do a raw install of Windows and try to download all the updates and applications you want. If I couldn't get unlimited 4G by tethering to my phone (grandfathered in by buying a phone at full price) I couldn't even play online games because a few updates a month plus VOIP for team stuff just burns through data.
  • 0 Hide
    daekar , January 2, 2014 6:48 PM
    Quote:
    If they don't get with the big cable companies all of this streaming will come to a screeching halt. Especially when 4k starts streaming. Already 1080p movie is 4.2gbytes an hour on netflix so that gives me at comcast roughly 5 movies a day @ 20gb per day. 10 GB per 24 hour period x 2, cuz most of us at max will watch tv throughout 12 hour period not more. My kid is streaming, my wife is streaming, then I sometimes do as well. So this ends up blowing past the 300gb a month. Big cables interest do not align with Goals of ALL of silicon valley and this idea of cloud computing being the future, because cloud gaming would destroy 300 gb a month.


    They're failing to respond to market forces, trying to force things rather than offering the services consumers actually want to buy. The sad part is, eventually it will get bad enough that people will demand nationalization of the telecommunications industry, or at least regulation to the point of effective nationalization - and then they'll have no choice.
  • 0 Hide
    antilycus , January 2, 2014 7:02 PM
    Big cable and satelitte aren't far away from running themselves to the ground. Pretty soon conent will win. Google, Netflix, Amazon, Crackle.com will pay AMC TV instead of Time Warner or DTV or comcast. it's only a matter of time before cable companies become broadband companies. They are living 20 years in the past and as Microsoft can attest, the industry and it's demand aren't going to pay ball. They will find a way around it and it only takes on before all follow suit. HBO, Showtime, AMC, etc etc etc will all make way more money selling their content to streaming companies than with the current system they ahve going.
  • 0 Hide
    JOSHSKORN , January 2, 2014 7:19 PM
    I might be interested if something like Kinect was built into it.
  • 0 Hide
    mblack5 , January 2, 2014 7:36 PM
    Yes, Why did the FCC back off on the cable card mandate?
  • 0 Hide
    asterisx , January 2, 2014 10:46 PM
    Live streaming is good. Will wait to see where they can take live streaming with Google's plethora of services. On the other hand, I like addition of android games. It would be cool if I could attach a chromecast size device to my HDTV for it to act as a second screen and play MC4.
  • 0 Hide
    somebodyspecial , January 3, 2014 5:13 AM
    Bring on more content from Netflix etc. I have no trouble replacing regular TV shows with all of Netflix's content. I hope they keep creating more Arrested Development, Hemlock Grove, House of Cards etc to make the few shows I miss on netflix etc not worth missing. I like all of their stuff so far and I wish the would pick up a few that get cancelled by the big networks as there are a lot of shows they could just continue and would have a pretty good audience. Then again, they seem pretty good so far with their own stuff. I can't wait until Netflix, Amazon etc make enough original programming that cable is useless for far more people than now so we can collectively really put the screws to Cable etc. I have very little I miss on cable/TV and not even enough time to keep up with Netflix...LOL. I hope google and apple start pumping out shows too. We need Apple to join google in taking on internet (Gbit etc) so we have more options for highspeed internet from companies that believe in UNLIMITED give us everything services. How does netflix do for $10 what cable can't do for $100? And cable owns the network. This reminds me of cable saying bandwidth hogs run up the bill, yet a usenet news server will let you stream 5TB-10TB every month for under $10 and NEVER complain you use too much while having to PAY someone for traffic use. Bandwidth can't be more than a buck per TB for these guys then right? Which since they are reselling, obviously the person owning the lines etc is getting it FAR cheaper. I'm thinking a TB costs cox $.50 cents if that. Once you pay to lay the line the data just flows until your router breaks etc. Bandwidth only falls in costs these days. Google is rolling out their service while MAKING money and charging $70. Cable TV/Internet just needs to be put down by the big tech dogs ASAP.

    Google/Apple/Amazon?/MS all need to get into laying cable etc so nobody can keep capping lines and keeping prices high or traffic shaping etc. Google has proven it's dirt cheap to roll out Gbit internet AND cable TV for $100 if you don't bury everything. I say upgrade USA and leave cable etc behind to die. Look what happened in Austin. Google states plans of going there next, and suddenly cable offers free wifi roaming etc all over the city and 300Mbps early this year and faster later in the year. They can really kick into high gear when threatened huh? Suddenly they have the money to roll out faster services and free wifi all over austin, but still trying to cap connections. Once google is in, they will have to drop that last shoe on caps :)  MORE COMPETITION PLEASE.
  • 0 Hide
    gggplaya , January 6, 2014 6:42 AM
    All i want is SMB share reading capability like on my google TV and Vimu player.
  • 0 Hide
    Duckhunt , March 5, 2014 6:16 AM
    Quote:
    If they don't get with the big cable companies all of this streaming will come to a screeching halt. Especially when 4k starts streaming. Already 1080p movie is 4.2gbytes an hour on netflix so that gives me at comcast roughly 5 movies a day @ 20gb per day. 10 GB per 24 hour period x 2, cuz most of us at max will watch tv throughout 12 hour period not more. My kid is streaming, my wife is streaming, then I sometimes do as well. So this ends up blowing past the 300gb a month. Big cables interest do not align with Goals of ALL of silicon valley and this idea of cloud computing being the future, because cloud gaming would destroy 300 gb a month.
    That is why we need fiber and this will help bring down the cost. Why? copper has to be maintained more rigorously then fiber. The fiber is just light and has very long theoretical lifespan and one fiber has unlimited bandwidth compared to copper.Go fiber roll out.
  • 0 Hide
    Jay Viradiya , April 10, 2014 10:19 PM
    Google is planning android TV? Seems that market graph of Amazon fire TV won’t raise at high stakes due to Google as its competitor. However on other-hand sales of Google Chrome-cast will not be affected at all. Planning’s of Google android TV are fantastic- when user-interface is concerned.

    Hats-off to Goddess-Google! - For its approach in Android TV and honor of salute to your fabulous exploration of Google plans. At the revelation of Amazon Fire TV, I thought to avail myself with Fire TV Set-Top Box but Google has finally changed my mind!!

    You can also visit us on:
    http://techwaq.com/google-formulates-launch-android-tv/