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Google Debuts First Nexus 7 Commercial

By - Source: Phonearena | B 12 comments

Instead of focusing on the tablets impressive hardware features or competitive pricing, the ad takes a more real world approach.

The ad titled “Nexus 7: Camping” begins with a father and son seemingly setting up a tent in the middle of an overgrown forest, where they use the tablet to watch movies, play games, read books, and at one point use the tablet as a source of light for guidance.

Nexus 7: Camping

The end of the commercial proves that things are not always as they seem. While we won't spoil the surprise for you, we will say that it properly demonstrates the tablets real world capabilities, even when limited to a Wi-Fi connection.

Surprisingly, the ad doesn't include a starting price point at all and simply directs viewers to the Google Play store for more information on the tablet. The tablet starts at $200 for the 8GB model and $250 for the 16GB model. However, the 16GB variant appears to be out of stock on the Google Play Store at this time.


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  • 5 Hide
    zzz_b , July 25, 2012 12:13 AM
    I bought one while on a trip in NY. It is a very nice hardware. Would not trade it for anything else out there at the moment!
  • 6 Hide
    CaedenV , July 25, 2012 12:18 AM
    Man, I can't wait till my kid is old enough to go camping :D 
  • -3 Hide
    kcorp2003 , July 25, 2012 12:29 AM
    i always thought camping now a days is to escape from the every day world of luxury items and technology. exploring and eat your kill (if its possible).

    But from this commercial. its telling me that the tablet doesn't run out of battery. until at the very end, i saw the house. lol
  • Display all 12 comments.
  • 3 Hide
    Osmin , July 25, 2012 12:35 AM
    They should have demonstrated the Siri like function, mentioned the quad-core hardware, Mention the speed gain with Jelly Bean, and show the low price at the end. The average consumer will think this is the average Android tablet clone and nothing special about it. You need to show it is better than the Kindle Fire with the same price but with freebies and $25 store credit.
  • -2 Hide
    nuvon , July 25, 2012 5:59 AM
    If this were iPad ad, I am sure there will be tons of harsh negative comments.
  • -4 Hide
    digiex , July 25, 2012 6:08 AM
    "Who need the grass if the horse is already dead"
  • -4 Hide
    superp , July 25, 2012 8:47 AM
    It seems everyone is rushing in "new" phones that all looks the same. They day which everybody wares silver jumpsuit is closing in. yeah...
  • 0 Hide
    killerclick , July 25, 2012 9:56 AM
    Joyless and somewhat misleading (until the very end). I still like the original iPad commercial best, no specs, no technobabble and lots of energy, even if it's a copy of an older Apple Newton commercial.

    Still, I'd much rather buy the Nexus 7 if only Google wanted to sell it to me!
  • -2 Hide
    kawininjazx , July 25, 2012 1:07 PM
    If I was going camping I would leave my tablet at home...
  • 0 Hide
    eddieroolz , July 25, 2012 3:07 PM
    If you're out in nature, enjoy the nature, not the tablet.
  • 0 Hide
    c4v3man , July 25, 2012 5:01 PM
    If Google Goggles actually worked well, and it maybe had Nokia's 41MP camera sensor, I could see how a smartphone could make camping more educational. Especially if it was on Verizon with it's decent coverage, especially out in the sticks.

    That being said, the WiFi range of the Nexus 7 does seem quite impressive in my own testing. Better than my android smartphones and Blackberry Playbook. I could see the tablet being operational that far outside of the home with a decent wifi router/access point.
  • 0 Hide
    king smp , July 26, 2012 1:54 AM
    any more news about the overheating problems and half the touchscreen not working?