Instead of focusing on the tablets impressive hardware features or competitive pricing, the ad takes a more real world approach.
The ad titled “Nexus 7: Camping” begins with a father and son seemingly setting up a tent in the middle of an overgrown forest, where they use the tablet to watch movies, play games, read books, and at one point use the tablet as a source of light for guidance.
The end of the commercial proves that things are not always as they seem. While we won't spoil the surprise for you, we will say that it properly demonstrates the tablets real world capabilities, even when limited to a Wi-Fi connection.
Surprisingly, the ad doesn't include a starting price point at all and simply directs viewers to the Google Play store for more information on the tablet. The tablet starts at $200 for the 8GB model and $250 for the 16GB model. However, the 16GB variant appears to be out of stock on the Google Play Store at this time.