AMD Considers Dropping Low-end Discrete Graphics

AMD's release of Llano signaled a new level of graphical performance for the entry-level and mainstream computing market.

Computers built around AMD's latest Fusion chips all come with decent GPU functionality that's integrated right into the same CPU package. No longer would system builders need to factor in an additional entry-level video card for some World of Warcraft action, which is a win-win situation for both the vendor and consumer.

Of course, AMD also makes video cards, and this new processor package innovation could mean that demand for its more modest discrete entries will fall as a result of the more capable Fusion chips.

For that reason, AMD is considering the removal of its low-end discrete graphics products.

Speaking about its low-end offerings, interim chief executive Thomam Seifert told analysts and investors that "parts of this business will be cannibalised and the low-end discrete GPUs will be replaced with Fusion-type products," according to Tech Radar.

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  • velocityg4
    Maybe they should just stop offering several generations of GPU's concurrently. People whom don't know better don't know which cheap card to pick up or will buy a 6450 thinking it's better than a 5770.
    29
  • jonpaul37
    I believe this is a good move, though, they may want to wait a little while before doing so, perhaps like a year or so to let the dust settle with Fusion.
    26
  • mliska1
    Their lowest card should at least be equal to their llano IGP in order to put one in for crossfire; in this case, they should still be sells stuff around HD 6570 level. They should probably also do low-end stuff for at least one more cycle for the people who still have older desktops (AM2/AM3/LGA 775/LGA 1156) and want to upgrade their video. As these older computers fade away I can definitely see them ending the lower end cards.
    15
  • Other Comments
  • utengineer
    I was under the impression all AMD discrete graphics cards were low-end. Razz!
    -40
  • DjEaZy
    ... so? no IGP for intel based desktop systems or laptops... just from nVidia... for now...
    -22
  • jonpaul37
    I believe this is a good move, though, they may want to wait a little while before doing so, perhaps like a year or so to let the dust settle with Fusion.
    26