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iPad Mini Could Hurt PC Market, Predicts Analyst

By - Source: CNET | B 26 comments

"Price-sensitive" consumers will prolong tablet popularity and the iPad Mini will lead the way.

Not only will the iPad Mini make its mark on the tablet market, but the device could even hurt the PC market in doing so, an analyst has predicted.

J.P. Morgan analyst Mark Moskowitz stressed that consumers aim for "feel good" products during difficult economic times, consequently giving the iPad Mini and other tablets the edge over PCs. He noted that consumers are expected to replace their smartphones and tablets two or three times before they purchase a new computer, leading to the average PC having a life cycle of between four and seven years.

"In our view, the iPad Mini stands to target price-sensitive users and the ereader crowd," Moskowitz said. "Given the global economic uncertainty, we think price-sensitive users could gravitate toward an iPad Mini instead of making a PC purchase."

"Our research indicates that the smaller size, absence of Retina display, and less storage capacity underpin the base model's potential price point of $249," he added.

Apple will release the iPad Mini at a much slower pace than the iPhone 5's launch strategy, Moskowitz predicted. The revised tablet is likely to release in North America, Europe, the Middle East and Africa during November and December, with the Asia-Pacific region due to receive the device mid-December.

Apple is rumored to be announcing the iPad Mini tomorrow, while a release in the US and Europe is reportedly set for November 2. Apple has apparently instilled enough confidence in the tablet by ordering 10 million units for the remaining months in 2012.

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Top Comments
  • 21 Hide
    rohitbaran , October 22, 2012 10:05 PM
    Another day, another analyst making some 'predictions'. Yawn
  • 20 Hide
    Anonymous , October 22, 2012 10:18 PM
    Analyst wrong, predicts me
Other Comments
  • 21 Hide
    rohitbaran , October 22, 2012 10:05 PM
    Another day, another analyst making some 'predictions'. Yawn
  • Display all 26 comments.
  • 20 Hide
    Anonymous , October 22, 2012 10:18 PM
    Analyst wrong, predicts me
  • 6 Hide
    jupiter optimus maximus , October 22, 2012 10:30 PM
    Wasn't there a survey reported on toms about people not interested on the ipad mini?
    http://www.tomshardware.com/news/iPad-Mini-Survey-Interest-Consumers-TechBargains,18338.html

    Personally, i don't see how the iPad mini will sell more than the iPad to significantly affect the PC market, especially when Steve Jobs distortion field is diminishing a year after his death (unless he is in a frozen capsule ready to be cloned).
  • 0 Hide
    dogman_1234 , October 22, 2012 10:43 PM
    Desktops will be for enthusiasts...as long as tablets, smartyphones, laptops, and ultrabooks exist...the 'PC' will always be here. Unless the cloud takes over.
  • 0 Hide
    hiryu , October 22, 2012 10:56 PM
    VF-19Analyst wrong, predicts me

    Not really, they will (claim to) be "right" just because PC sale may decline or at least the growth become slower and they just take the credit to say ipad mini has stolen the sale from PC.
  • 2 Hide
    _Cubase_ , October 22, 2012 10:59 PM
    If all you need to do to become an analyst is make up some bullshit about something and claim it's an accurate prediction, then everybody here commenting at Tom's is officially an "analyst".
  • 1 Hide
    kryzzay , October 22, 2012 11:07 PM
    I just can't see the benefit of an iPad mini...... If you've already got a smart phone, then you probably won't be interested. There goes x% of your market...... Time will tell if the sheep buy.
  • 0 Hide
    bak0n , October 22, 2012 11:28 PM
    I'm thinking the majority of users of the mini will either be those who already own and iPhone 5 and a ipad2, or those who are upgrading from their iPod touches.
  • 4 Hide
    blurr91 , October 23, 2012 12:37 AM
    iPad Mini will cannibalize iPad sales more than PC sales.
  • 2 Hide
    freggo , October 23, 2012 2:38 AM
    I don't think the PC is on a decline at all. It is more that these buggers have become so fast and reliable that there is less reason to replace them as often; hardcore gamers are obviously excluded.
    I mean the average office worker on a PC with Word, Excel and e-mail can do nothing to make the i3 or i5 CPU inside break a sweat.

    Incidentally, how does Intel get away with the i3/i5/i7 naming. Does Apple not have the universal rights to anything 'i' ?
  • 4 Hide
    deftonian , October 23, 2012 3:03 AM
    lostmyclanPC market is died long time ago...


    English language is died long time ago.
  • 1 Hide
    reprotected , October 23, 2012 4:03 AM
    kryzzayI just can't see the benefit of an iPad mini...... If you've already got a smart phone, then you probably won't be interested. There goes x% of your market...... Time will tell if the sheep buy.

    Yeah I know, screw Apple fanboys and iSheeps. My Galaxy S III is for some reason 100000x better than an iPhone because only sheeps buy stupid useless iPhone upgrades like iPhone 4 to 4S. Please, a real upgrade is a Galaxy S II to an S III. Stupid fanboys.
    /sarcasm
  • 0 Hide
    bustapr , October 23, 2012 5:36 AM
    really i believe that if apple doesnt announce the mini in the event, stocks are gonna tank
  • 0 Hide
    IQ11110002 , October 23, 2012 6:33 AM
    If you are replacing your phone or tablet 2 or 3 times like article says you are probably a tech junkie and into all the latest tech/gadgets, I seriously doubt you would be keeping your pc for 4-7 years if you are into tech, You would be building or buying a new pc every 1-2 years or even sooner like myself!
    Would hate to think how bad syncing a phone or tablet is on an outdated 7 year old pc and windows, Would it(pc) even detect that new device plugged into USB port. lol Does it even have a USB port o.O
    I am taking the piss out of article but my point is if you are the type to go out and buy all the latest stuff regularly I am sure a new pc would also be on the list!
  • 3 Hide
    diddo , October 23, 2012 7:36 AM
    Every house will be connected by pneumatic tubes distributing microfilms of an entire encyclopedia by the end of the 60s.
    Flying cars will replace cars before 1980.
    Antimatter will be the sole form of energy used in 2000s, when also interstellar space travels will become common.
    And before the end of 2013 tablets will replace PCs, just before time travel will be feasible.
  • 1 Hide
    chewy1963 , October 23, 2012 8:04 AM
    Everyday Normal Person Predicts Analysts Are A Drain On The Economy And Provide No Useful Information!
  • 2 Hide
    mrmaia , October 23, 2012 10:37 AM
    I stopped reading when I saw

    Quote:
    by Zak Islam
  • -1 Hide
    demonhorde665 , October 23, 2012 10:56 AM
    actually with next gen consoles around teh corner i expect the pc market at least on the high end to boom a bit as gamer's begin to replace their 4-5 year old aging desktops with something more modern.
  • 0 Hide
    mortsmi7 , October 23, 2012 11:31 AM
    Don't most people replace their PC's every 4+ years?
  • 1 Hide
    neiroatopelcc , October 23, 2012 11:36 AM
    Article"Price-sensitive" consumers will prolong tablet popularity and the iPad Mini will lead the way.

    This sentense in itself discredits anything that follows. At no point in time after the 80s has an Apple product been the price sensitive choice, or a choice at all if price is of any object.
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