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Intel: Integrated Graphics is Where It's At

Next news
6:31 PM - April 6, 2009 by Marcus Yam

Intel is telling developers to consider integrated graphics solutions. Yes, really.

We love our graphics hardware. The offerings from AMD and Nvidia are always interesting to track from one generation to the next, each offering a significant jump from the previous to give us prettier, smoother games.

So what is Intel going on about when it says developers have good reason to be looking at integrated graphics? Well, for one, Intel is currently the biggest vendor of graphics parts, outpacing anything from Nvidia or AMD -- and that’s completely thanks to the IGPs that come with the Intel chipsets.

As first reported by CNet, in a recent video posted on Intel’s site, Aaron Davies, a senior marketing manager in the Intel Visual Computing Software Development group explained why game developers need to be paying the most attention to integrated graphics. "Here's your answer: Mercury Research showed that in 2008, for the first time, integrated graphics chipsets outsold discrete (graphics chips), and in 2013, we expect to see integrated graphics chipsets outsell discrete by three to one," Davies said.

Davies reiterated the point again that Intel wants to help developers capture where it believes the market will be when it comes to mobile gaming and integrated graphics from here on. He cited that with laptop sales surpassing desktop sales in 2008, gaming on integrated graphics are more important that ever.

Intel believes that developers now have a big business opportunity at targeting integrated graphics, which is essentially catering to the lowest common denominator. One thing is for certain: integrated (and eventually embedded) graphics will be even more common with Intel’s Westmere i7-based processors, and the Pineview Atom-based chips.

What do you think? Could this mark the beginning of the end of the need for high-end, $500 discrete graphics cards?

Source : Tom's Hardware US

Talkback
Add your comment
Anonymous 04/07/2009 12:49 PM
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-18+

LOL, pathetic. Development is relative to the power of the hardware available, hence L337 3d games didn't exist for the 286. I guess Intel wants gaming systems dumbed-down to 1990s standards to make up for their shortcomings. I think they figured out that Larrabee is gonna flop...

zerapio 04/07/2009 12:49 PM
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roofus 04/07/2009 12:51 PM
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-20+

A TNT card could mop the floor vs Intel integrated graphics and they really expect developers to swallow this swill they are peddling?? Intel, you may be the biggest but your trying to impose your will where you have never proven yourself capable.

rantarave 04/07/2009 12:53 PM
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-12+

there will always be a market for fast gaming PC's and 500 dollar graphics cards especially now with people doing more with their PC's (picture/video editing format conversions)

i think we are going to see a spread

people with exreme low end (intergrated)

and people with 200+ graphics cards

brendano257 04/07/2009 12:53 PM
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-20+

This is sad, Intel might as well say "Please make your games look like crap so they run on our integrated cards" So much for high end graphics if normal users don't appreciate them...

Hatecrime69 04/07/2009 1:03 AM
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-13+

I personally read this as: 'why not to bother with larabee' myself..If developers seriously considered intel chipset graphics in their games then quake 3 would still be considered 'high end' graphics

mindless728 04/07/2009 1:14 AM
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-10+

instead of developers, they should tell their customers to play games that predate the IGP by 10 years

engrpiman 04/07/2009 1:14 AM
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-6+

Hatecrime69 :
I personally read this as: 'why not to bother with larabee' myself..If developers seriously considered intel chipset graphics in their games then quake 3 would still be considered 'high end' graphics



Quake 3 is fun and look at quake live. if developers stopped trying to Pump more graphics and started to pump more fun we might have better games.

mindless728 04/07/2009 1:15 AM
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-2+

instead of telling developers to tone down the games, they should be telling their customers to play games that predate the IGP by 10 years or so

hercules 04/07/2009 1:21 AM
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-1+

woot quake 3 rocked my world... back 1999... I am not to concerned having integrated graphics is a set back in computing... yes making things smaller and smaller seems to be the way to go but sacrificing so much power and ability isn't going to float well they will see this soon enough.

Mitrovarr 04/07/2009 1:25 AM
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-13+

Intel really shouldn't be bragging about a graphics solution that is bought exclusively by those who don't care about performance. Sure, they sell the most chips, but it's only because most people don't care at all about their 3d acceleration. Anyone who cares gets something better, even if that means an integrated Nvidia or ATI chip.

Nothing is killing the PC gaming market more than the fact that one of the most common types of PC sold is the cheap Intel-based laptop - a computer that not only can't play games, it can't ever be upgraded to do so. Intel is making a dire mistake by pushing these things on consumers at all. If the entry level computer cannot play games or ever be upgraded to do so, the number of people entering PC gaming will dwindle, and they won't progress to buying high-end 'gaming' processors later.

falchard 04/07/2009 1:28 AM
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-5+

Yes developers should make more 2D isometric games, becuase that is the standard intel has towards integrated graphics. If they really wanted to go integrated, then they should target a real integrated chip from AMD or nVidia. Integrated from Intel is a joke.

lexspecialis 04/07/2009 1:31 AM
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-12+

Seriously, Intel should just stick to making processors, because their graphic solutions sucks.

Dave K 04/07/2009 1:51 AM
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-1+

Which would you rather be selling?

A) 10 million low end IGP chipsets at an average price around $10.00 (if not less)

B) 2 million high end boards at an average price of $200.00 each?

"Lies, Damn Lies, and Statistics"

SneakySnake 04/07/2009 1:52 AM
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--1+

*cough* *choke* *gag*

please don't ever post an article about integrated graphics again

warezme 04/07/2009 1:58 AM
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-8+

the only reason there is a "LOWEST COMMON DENOMINATOR" is because of Intels CRAPPY IGP video. They are the lowest common denominator. The lead(pronounced LED, Pb) in the video industries ass.

Anonymous 04/07/2009 2:32 AM
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Intel is talking rubbish. Most games will run fine on good laptops with low power discrete graphics chips. My Lenovo runs FEAR happliy on low setting thanks to it's nVidia 7300. And as for the Atom/netbook, nVidia's Ion has been demonstrated to play CoD4 and others.

Also all the new chipsets from AMD and nVidia feature integrated DX10 GPUs.

Intel just can't admit nVidia and AMD are stealing all their low power gaming market, since anyone who casually/seriously plays the newest games will ensure they are running a AMD or nVidia GPU of some form.

If Intel want to stay in the race they need to spend some serious money and bring out a decent floating point pipelined GPU (not some Pentium 1 multicore crap ie Larrabee).

radguy 04/07/2009 2:39 AM
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-1+

"What do you think? Could this mark the beginning of the end of the need for high-end, $500 discrete graphics cards?"
NO

ravenware 04/07/2009 2:40 AM
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Quote :What do you think? Could this mark the beginning of the end of the need for high-end, $500 discrete graphics cards?


No and I am not sure if that is the point that Intel is stressing here.

The majority of the computing world doesn't need discrete gpu cards, so obviously integrated will sell higher. This also means there is a huge target audience to run games that aren't too demanding on integrated hardware.

Intel is trying to convince developers to develop lower end capable games since the hardware exists to do so.

I think this is a good idea for developers. I have installed some old school games on my laptop that I was never able to play before, but they run well on my integrated hardware. Unreal is still fun many years later no matter how dated the graphics look.

Joe_The_Dragon 04/07/2009 2:46 AM
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-0+

It's said when desktop cards running at X1 pci-e speed are faster then intel video.

It's said that amd and nvidia boards at the about same price have much better on board video.

Why can't intel have 64-128 side port ram like amd?

robert17 04/07/2009 2:46 AM
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-3+

Similar to Apple offering integrated solutions. Certainly with mobile computing CURRENTLY on the upswing, requiring smaller, integrated hardware, the short-term future potends that there will be a substantial marketing (translated "revenue stream") opportunity. Perhaps discrete graphics chipsets will become a boutique market, perhaps not. Who's to say that perhaps holographic requirements may require a paradigm shift in graphics performance that only the discrete suppliers can address, even ramping up to supplant CPU subsystems? The future offers opportunites for those prepared and willing to change.

sKiT75 04/07/2009 2:52 AM
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-4+

Why doesn't intel just ask developers to start including an options switch within the game that a user can click, which in turn, disables everything they just payed for in thier game, so Intel can say, " ohh ya, we are compatible with that game!"

SneakySnake 04/07/2009 2:54 AM
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-1+

apples has the nvidia 9400M, not the crappy intel stuff. The intregrated 9400 performs about as well as a X1600 mobile

matt87_50 04/07/2009 3:09 AM
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-0+

What a joke: "Here's your answer: Mercury Research showed that in 2008, for the first time, integrated graphics chipsets outsold discrete (graphics chips), and in 2013, we expect to see integrated graphics chipsets outsell discrete by three to one", you would need to play alot of Chinese whispers with drunk ppl before this translated to "pc gamers are choosing IGP over discrete cards". this is like when they were counting PS3s towards total bluray player sales, except alot more laughable.

Firstly Gamers make up a tiny part of all computer sales, secondly the above statement is just as likely caused by more mobos having IGP on them(for HTPC ect) than a decrease in gfx card sales.

and another thing, if the EU is going after MS for bundling IE with windows, what are they gonna do when intel starts bundling gpus with their cpus? atleast there is physical money involved in the gpu market.
(btw, I think the EU/MS/IE thing is BS)

marraco 04/07/2009 3:29 AM
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-1+

[What do you think? Could this mark the beginning of the end of the need for high-end, $500 discrete graphics cards?]

$500 discrete graphics cards will dissapear. They will be replaced with better, cheaper Nvidia/ATI new cards.

Now, If Intel really cut the goods card market, it will only kill his own PC gamer market.

Intel: consoles don't need X86 compatibility. Destroy good graphics, and you will kill yourself.

sonofliberty08 04/07/2009 4:17 AM
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Blessedman 04/07/2009 4:32 AM
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-0+

Honestly I think this is Intel's plan, to destroy Nvidia through killing the gaming market on the PC.

Tindytim 04/07/2009 4:32 AM
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-3+

engrpiman :
Quake 3 is fun and look at quake live. if developers stopped trying to Pump more graphics and started to pump more fun we might have better games.


Or maybe people should stop buying every ****ing FPS that comes out with good graphics and mediocre gameplay. (AKA 75% of the games on the market)

computabug 04/07/2009 4:41 AM
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--1+

Chances are quite slim that discrete is just going to dissappear... some enthusiasts may refuse to pay extra for embedded graphics and then they lose interest from the tech savy customers. Besides, we all know how much heat GPU's create. If I understand correctly, Intel is going to smash a super hot i7 and a GPU on 1 chip? 32nm I like though... :)

daekar 04/07/2009 4:46 AM
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-0+

Dear. God. No.
Developers make games for gamers. People who play games casually buy old games their systems can handle or play free online games with lower graphics requirements. Asking developers to divert major resources from cutting edge game development is so transparently self-serving for Intel and so obvisouly self-destructive for developers that I can't imagine anybody will fall for the hype.

sonofliberty08 04/07/2009 4:48 AM
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-0+

that means Rockstar should made the GTA 4 like GTA 2 and marked "crappy graphic proof" on it so the game can be run on Intel intregrated chipsets XD


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