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Broadband Bandwidth Demand to Jump 10X by 2015

By - Source: IDC | B 27 comments

A new broadband data consumption report released by IDC that concludes that there is a "ravenous appetite for online data" that "has some network administrators reaching for the Pepto-Bismol."

Web browsing, peer-to-peer file sharing, audio/video streaming are driving a 50 percent year over year growth of data volume on fixed networks and 100 percent on mobile networks, the market researchers said. The average monthly consumption was 9,665 PB in 2010 and will climb to 116,539 PB by 2015.

"Despite enormous growth projected in IDC's forecast, it is difficult to overestimate this phenomenon. Fixed and mobile operators will have to deal with a new reality that will tax network resources to the limit —and perhaps past the limit," said Matt Davis, an analyst with IDC.

The survey also found that faster download speeds as well as more data-intensive applications will naturally impact bandwidth and promote greater data consumption. HD video streaming will be a major contributor on the application side as data downloads will retain a 10:1 share over upload data.

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Top Comments
  • 20 Hide
    GreaseMonkey_62 , March 15, 2012 4:39 PM
    Maybe this means providers will finally start to really upgrade their networks and we can start to get more fiber optic.
  • 19 Hide
    mious , March 15, 2012 4:43 PM
    nope, it probably means more bandwidth caps and even more propaganda about how the average user only consumes 5 gb a month
  • 19 Hide
    cTs Corvette , March 15, 2012 4:43 PM
    The operators won't do things to keep up with the demand, they'll just do things like lowering our bandwidth cap and charging more for "streaming" packages.
Other Comments
    Display all 27 comments.
  • 16 Hide
    kawininjazx , March 15, 2012 4:29 PM
    It's ok, all I need is dialup so I can check my AOL email.
  • 20 Hide
    GreaseMonkey_62 , March 15, 2012 4:39 PM
    Maybe this means providers will finally start to really upgrade their networks and we can start to get more fiber optic.
  • 19 Hide
    cTs Corvette , March 15, 2012 4:43 PM
    The operators won't do things to keep up with the demand, they'll just do things like lowering our bandwidth cap and charging more for "streaming" packages.
  • 19 Hide
    mious , March 15, 2012 4:43 PM
    nope, it probably means more bandwidth caps and even more propaganda about how the average user only consumes 5 gb a month
  • 4 Hide
    aoneone , March 15, 2012 4:54 PM
    so does this mean my 56.6k baud rate modem is of naught?
  • 11 Hide
    Tab54o , March 15, 2012 5:05 PM
    Yeah come on we need to get on the ball, Americas internet is seriously lagging behind.
  • 15 Hide
    RADIO_ACTIVE , March 15, 2012 5:08 PM
    I sense badwith caps in the future my son....
  • -1 Hide
    cushgod , March 15, 2012 5:12 PM
    The companies that run/provide/create our internet networks are using broadband demand as a cop out. They are a butch of BS'ers. they want to charge per bit. F that. Europe and 3rd world countries are moving data faster than us, and in the end, faster data means faster learning and productivity. So will we be dumber in the future because we are on a slower internet and the rest of the world is moving faster. You know instead of making sure we are armed and ready(military) and (ObamaCare crap), why not arm and ready every american with knowledge, then we would be applicable for jobs, then we wouldnt need to go to a doctor for BS and could be healthier based on knowledge from the net. FAST affordable internet , Obamanet... lol I had to....
  • 8 Hide
    kawininjazx , March 15, 2012 5:38 PM
    jacekringLOL, the only people on dialup (who want to be on dialup) are inner city "underprivileged" individuals and grandma's. Oh and people fed up with overpriced cable/dsl internet.

    Are you kidding me? I have to pay $70 a month for hi speed internet and "underprivileged" people get it for $9.99 because they are poor. Sometimes I don't know why I even get up to go to work, I should stay home and get everything for free or cheaper.
  • 0 Hide
    anony2004 , March 15, 2012 5:57 PM
    Well, of course there is no looking back, but this is going to be massive...
  • 6 Hide
    freggo , March 15, 2012 5:58 PM
    Who needs all that speed ?
    My acoustic coupler is still going strong :-)

  • 10 Hide
    alidan , March 15, 2012 6:10 PM
    GreaseMonkey_62Maybe this means providers will finally start to really upgrade their networks and we can start to get more fiber optic.


    no it means they will lower the caps to 50gb a month before throttle, and if you pass it to often, they will say you are a pirate and drop you outright.

    cushgodThe companies that run/provide/create our internet networks are using broadband demand as a cop out. They are a butch of BS'ers. they want to charge per bit. F that. Europe and 3rd world countries are moving data faster than us, and in the end, faster data means faster learning and productivity. So will we be dumber in the future because we are on a slower internet and the rest of the world is moving faster. You know instead of making sure we are armed and ready(military) and (ObamaCare crap), why not arm and ready every american with knowledge, then we would be applicable for jobs, then we wouldnt need to go to a doctor for BS and could be healthier based on knowledge from the net. FAST affordable internet , Obamanet... lol I had to....


    id rather government be my healthcare provider than a private corp that if i have any bill over 10k they would higher a private investigator and try as hard as humanly possible to get out of paying anything, or better yet, while waiting for approval for meds on a time critical life threatening illness, they drag there butts for a bit, just till you are sick enough spending alot of money to make you better isnt an option, but spending a little on making you comfortable is... id rather die to a bureaucratic ineptness than die because a organization wants more money.

    we severely need health care reforms, count yourself lucky if you have a decent plan, because mine constantly changes getting more and more restrictive, but would cost 1000$+ monthly if i bought similar coverage privately.

  • 1 Hide
    CaedenV , March 15, 2012 6:23 PM
    miousnope, it probably means more bandwidth caps and even more propaganda about how the average user only consumes 5 gb a month

    well, on average, people do use ~5-10GB/mo. But last I checked my router I was averaging 600GB/mo when watching HD shows, and ~100GB/mo when watch SD shows. Putting a cap or limit on my use will be the quickest way for me to stop watching netflix, and move on to more productive things in life.
  • 8 Hide
    puddleglum , March 15, 2012 6:26 PM
    kawininjazxAre you kidding me? I have to pay $70 a month for hi speed internet and "underprivileged" people get it for $9.99 because they are poor. Sometimes I don't know why I even get up to go to work, I should stay home and get everything for free or cheaper.
    You pay $70 a month to help offset the cost so the poor can get it for $9.99. :) 
  • -3 Hide
    __-_-_-__ , March 15, 2012 6:37 PM
    meh I don't see the need (currently) for more speed. I already have wireless 4G @100mbps and wired 1gpbs up and 1gpbs down.
    only if prices went down... that could be good.
  • 0 Hide
    wildkitten , March 15, 2012 8:01 PM
    And yet we are all supposed to blindly put all our data on this cloud. No thanks. I prefer local.
  • 2 Hide
    southernshark , March 15, 2012 8:47 PM
    This just makes me glad that I left the USA. The companies that run the US will never upgrade their junk networks.
  • 0 Hide
    kevinf4ce , March 15, 2012 8:50 PM
    ou have wired 1 gbps up/down? a T3 is 100mbps...so what you have 10x T3 lines? What service provider even gives 1 gbps? Those are speeds you see at huge server farms.

    Uh, T3 is 45 Mbps.
  • 1 Hide
    Evan20x , March 15, 2012 9:09 PM
    That is pretty insane that they estimated that much increase by 2015 compared to 2010. Every little kid is running around with a smartphone these days on an unlimited data plan.

    Anyways on a somewhat unrelated note I'm stuck with dial up. They will never run broadband where I live so no worries on me using too much bandwidth. Ha! Right now the phone lines up my road are 50-60 years old and deteriorating. Random DC's. Connection hangs, etc. Rural America needs expansion for broadband!
  • 1 Hide
    A Bad Day , March 15, 2012 9:59 PM
    "Bob, did you hear anything about the projected bandwidth increase?"

    "Whatever. We have a monopoly here, why should we waste money on making our customers happier?"
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