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Microsoft Reveals New, Improved Blue e IE9 Logo

By - Source: Tom's Hardware US | B 72 comments

The icon that many Internet Explorer users will be clicking on for years to come.

Now that the Internet Explorer 9 beta is out for everyone on Windows Vista and Windows 7 to try, it's quite clear about what new direction Microsoft is taking with its new browser.

Not only is it hardware accelerated, it also tries to maximize the pixels dedicated to displaying the web. Along with this new design approach, Microsoft has made a new logo to help convey the new lightweight and slickness of IE9.

The logo itself, that blue "e", is the subject of a blog post on the IEBlog. First, a quick review of the evolution of the IE logos over the years:

For the transition from the logo used in IE7 and IE8, Microsoft has ditched the Helvetica font and has made its own custom one for a more lightweight letter.

"First, we defined a shape for the e that focused on clarity and legibility: a true circle. Then we examined the details of the e. By reducing the contrast in stroke weight, we made it appear much lighter weight than the previous logo. The updated logo has more open negative space (counters) that maintain their presence at small sizes. The counters in the previous logo were very closed and disappeared at small scale. With no obvious horizontal or vertical variation in the character, the fluidity of the form is emphasized. The result is a simple, more open letterform."

Microsoft also changed the orbiting ring for a tighter look.

"We also updated the orbiter. To make it feel more alive, a small amount of transparency was added, and the stroke contrast and size of the shadow were decreased. Whereas the IE7/8 orbiter stops short of connecting to the e on the upper right side, the updated orbiter makes a full, more continuous connection. The updated orbiter is proportionally smaller when compared to the e than was its predecessor. These new proportions give more emphasis to the e, and give the logo a stronger presence."

Evolving a logo is nothing new. Even Firefox went through a similar change. The IE logo, however, may be a bit more important since it's iconic in its representation of internet services, such as at internet cafes.

Tell us what you think of the new logo that you might be clicking on often (if it's your browser of choice).

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Top Comments
  • 24 Hide
    geossj5 , September 26, 2010 8:38 PM
    lets hope its not just the logo thats changed...
  • 23 Hide
    jhansonxi , September 26, 2010 8:41 PM
    An updated logo is newsworthy? That's Apple- or Ubuntu-level hype.
  • 21 Hide
    stm1185 , September 26, 2010 8:55 PM
    Seriously, they took the time to write up a story about the IE logo being a lighter shade of blue.

    Bored much?
Other Comments
    Display all 72 comments.
  • 24 Hide
    geossj5 , September 26, 2010 8:38 PM
    lets hope its not just the logo thats changed...
  • 2 Hide
    ricardok , September 26, 2010 8:39 PM
    I've IE9 beta installed, but that's all I have. Firefox 4 beta6 installed and in use here.
  • 3 Hide
    coopchennick , September 26, 2010 8:39 PM
    Eh, it's nice. I don't use ie anyways.
  • 23 Hide
    jhansonxi , September 26, 2010 8:41 PM
    An updated logo is newsworthy? That's Apple- or Ubuntu-level hype.
  • 15 Hide
    Ragnar-Kon , September 26, 2010 8:44 PM
    nforce4maxOH yea lets change the logo and leave the code the same so people think they are getting something else when it is all the same. -.-

    So I definitely not an IE fan, but the code is MUCH different than IE7/8. Same rendering engine maybe, but much improved code.
  • 1 Hide
    Cobra007 , September 26, 2010 8:46 PM
    doesn't seem too different to me
  • -4 Hide
    Anonymous , September 26, 2010 8:47 PM
    Instead, it should look like a compass...
  • 20 Hide
    Ragnar-Kon , September 26, 2010 8:48 PM
    noname0000000000000000001Instead, it should look like a compass...

    Safari already stole that one =p
  • -6 Hide
    neoverdugo , September 26, 2010 8:48 PM
    No matter what or how many "badge", "skin" or "suit" MS changes its IE software; as long that the programming code or any other critical functional system are not optimized, upgraded or changed for the best, a garbage will always be garbage.
  • 21 Hide
    stm1185 , September 26, 2010 8:55 PM
    Seriously, they took the time to write up a story about the IE logo being a lighter shade of blue.

    Bored much?
  • 20 Hide
    eklipz330 , September 26, 2010 8:55 PM
    looks like they moved backwards with the logo design
  • 3 Hide
    antize , September 26, 2010 9:00 PM
    Some of the commentators here think it's the same code as in previous versions of IE. This is not the case. That is why the new IE has a score of almost 100% in the Acid3 test and have very reputable JavaScript performance as shown in SunSpider benchmark. This is not your grandfather's IE, but is it good enough to compete with the offerings from Mozilla, Google, Apple and Opera?
  • 4 Hide
    theshonen8899 , September 26, 2010 9:47 PM
    I like the old one better. Not that it matters much to me (Opera user).
  • 2 Hide
    duk3 , September 26, 2010 10:14 PM
    I think this looks more like the IE5 logo.
  • 14 Hide
    haunted one , September 26, 2010 10:16 PM
    They made it lighter.

    How does this deserve an article of its own?
  • -2 Hide
    brendano257 , September 26, 2010 10:23 PM
    geossj5lets hope its not just the logo thats changed...


    Fear not...they decreased the multiple by which Firefox out-speeds it....to a measly 6(?) anyway, its still a rather large number to even consider using it over Firefox or Chrome.
  • 2 Hide
    alexcheng , September 26, 2010 10:24 PM
    the light blue looks disgusting to me :/ 
  • 2 Hide
    JOSHSKORN , September 26, 2010 10:36 PM
    Can't wait until websites shut off IE8 support. Buh-bye Windows XP for good!
  • 1 Hide
    Drag0nR1der , September 26, 2010 10:41 PM
    I'm trying to sum up what I think of this... I dunno... I guess 'meh' fits the bill
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