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Verizon Wireless Outruns Rivals in Network Quality Study

By - Source: JD Power | B 12 comments

Verizon Wireless scored a dominant win in the most recent Wireless Network Quality Performance Study conducted by JD Power and Associates.

The carrier came in first in first in five out of six evaluated U.S. regions. It had to concede victory to U.S. Cellular, but still scored a "better than average" rating. AT&T was rated average in four regions, but below average in the West and Southeast. Both T-Mobile and Sprint received five "below average" and one "average" rating. According to JD Power, Sprint's service is average in the West, while T-Mobile received its best result in the Northeast.

"It's very interesting to see the stark performance differences between the newest generation of network technology,4G LTE, and other network services that were the first offerings of 4G-marketed devices in early 2011," said Kirk Parsons, senior director of wireless services at JD Power in a prepared statement. "With the network advantages of using 4G LTE technology, in terms of spectrum efficiencies and increase in data connection speeds and reliability, it's not unexpected that wireless carriers are rushing to expand and upgrade their networks to align with this latest generation of service."

Parsons added that better network performance "may translate into incremental revenue by not only increasing monthly spending, but also lowering churn rates." He noted that the average 4G LTE bill is $131 versus the average non-LTE smartphone bill of $125. The likelihood of switching among 4G LTE customers is significantly lower than among smartphone customers using other network technology - 11 percent versus 15 percent.


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  • 7 Hide
    edogawa , August 24, 2012 12:17 AM
    Nice. I like Verizon a lot, although they charge way more than they should for their wireless phone service.

  • 0 Hide
    eddieroolz , August 24, 2012 12:18 AM
    What's interesting is Sprint is at the bottom. I figured AT&T would be there with significantly longer bars.
  • 2 Hide
    JOSHSKORN , August 24, 2012 12:34 AM
    Now lets see a comparison in customer service...
  • Display all 12 comments.
  • 1 Hide
    paladiin , August 24, 2012 1:08 AM
    Surprisingly I can say I have been trouble free with Verizon. After Sprint bent me over after getting back from a deployment I needed to regain some trust in a cell company and Verizon has done a decent job. Now if they would just lower prices some...
  • 0 Hide
    raybr , August 24, 2012 2:05 AM
    Well if you would like to see..... ..... Verizon took that as well.....
  • 0 Hide
    raybr , August 24, 2012 2:14 AM
    Well you wanted to see here so here is the customer service one as well....

    I keep up with a lot of JD Power awards stuff from a lot of different areas and Verizon being at the top of their lists is not a uncommon thing.
  • 1 Hide
    raybr , August 24, 2012 2:18 AM
    uggghh I posted one and did not show so i tried to repost and now both are
  • 1 Hide
    mrmoo500 , August 24, 2012 2:51 AM
    JOSHSKORNNow lets see a comparison in customer service...

    Verizon would still win because they honestly have some of the best customer service I've ever used. It's hard fo find another company that gets you to a real person and solves your issue as fast as verizon. Also as a verizon smartphone owner for 3 years I have never found a place where I don't have service and other carriers do, and that is what really matters to me.
  • 0 Hide
    LordConrad , August 24, 2012 8:23 AM
    I like Verizon because I still have their truly unlimited data plan, a rooted android phone, and the WiFi Tether app. Good times.
  • 0 Hide
    halcyon , August 24, 2012 10:20 AM
    ...and in other news.... The sun rises in the east.
  • -1 Hide
    blakbird24 , August 24, 2012 1:06 PM
    As a manager of 32 Verizon smartphones, my personal experiences with the company make me wonder what the surveyors were smoking. Their devices are junk, LTE is nowhere to be found, and shooting myself in the eye is becoming an increasingly attractive alternative to dealing with their support services. I have several employees that have chosen to forgo their FREE company Verizon phone in favor of using their personal Sprint (who incidentally is last in this survey) phone because their Verizon "paperweight" all too often either doesn't have sufficient service to make a call or just plain doesn't work.

    Don't get me wrong though, i'm not impressed with any current US wireless carrier. But the way I see it, Verizon charges way too much for what they offer.
  • 1 Hide
    nebun , August 24, 2012 2:42 PM
    maybe they do have the best network, but the prices are highway robbery