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Sony Builds an NFC-Enabled Christmas Tree

By - Source: Tom's Hardware US | B 8 comments

'Tis the season for NFC.

Sony has built a Christmas tree just the way only Sony would – NFC enabled. Using NFC, the tree can pair with your NFC enabled phone, and you can take control of it. While you won't be able to make it walk around your house, you can change the color of the various ornaments.

Sony NFC Christmas Tree Giveaway

The lights can be controlled on a per-color basis, or set to disco mode, making them alternate between a rainbow-range of colors.

Additionally, the tree also holds a portable NFC speaker, allowing you to make the tree take care of the Christmas singing for you.

Unfortunately, you can't actually buy the tree. We certainly would've gotten one for the office if you could. Instead, you're going to have to win the competition on the Sony Mobile UK Facebook page.

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  • 0 Hide
    Zac Lloyd-Jones , December 22, 2013 6:47 PM
    Sony, just concentrate on getting your TV's back up to scratch instead of this crap. It is cool but come on, priorities!
  • -3 Hide
    Amdlova , December 22, 2013 6:49 PM
    Stop the world I want to leave. What INNOVATION lights NFC and some Expensive Phone to do such amazing job. POOR SONY!
  • 4 Hide
    ctrlaltwalsh , December 22, 2013 7:03 PM
    Grumble grumble, this is an advertisement, rest assured that it didn't take priority over the R&D for TVs and innovation, my god lighten up people.
  • 0 Hide
    William Ho , December 22, 2013 8:45 PM
    Why would I get one of those, for next year's christmas?
  • -1 Hide
    thunderdog512 , December 23, 2013 12:09 AM
    I want one!
  • -2 Hide
    thundervore , December 23, 2013 7:03 AM
    Remember when their slogan was "Sony no baloney"?

    Yea, me either........
  • -1 Hide
    husker , December 23, 2013 7:07 AM
    It sounds to me like the ornaments are what's special, not the tree. Perhaps a control box to actually link to your phone, and then send programmed instructions to the ornaments. not a bad idea, really, since this would allow people to build up slowly rather than spend a lot of money at once. Each control box could control up to, say, 20 ornaments. You could buy ornaments over time and then expand with additional control boxes.
  • 0 Hide
    velocityg4 , December 26, 2013 7:01 AM
    Sony, just concentrate on getting your TV's back up to scratch instead of this crap. It is cool but come on, priorities!

    When did they have good TV's? Every Sony LCD and Plasma screen I have ever seen had poor picture quality. Especially when it comes to upscaling SD content. Perhaps you are speaking of the CRT days.