Old Apple Sales Video Stars Steve Jobs as a U.S. President

By Jane McEntegart
published

Here's something you probably never thought you'd see: Steve Jobs playing Franklin D. Roosevelt. Network World reports that the following clip from Apple was shown in 1984 at a sales meeting in Hawaii. Designed to get Apple's sales teams all fired up, the video is titled 1944 and stars none other than Steve Jobs as Franklin D. Roosevelt.

The video carries on the same theme that we first saw in Apple's famous '1984' commercial, which aired at the Super Bowl, and apparently cost Apple $50,000 to make. It tells the story of Apple's war against IBM, which was also the target of its '1984' commercial.' Network World obtained a copy of the video from Craig Elliott, who was working at Apple at the time but is now the CEO of Pertino Networks.

Check out the clip below or click on through to Network World for the full story and a transcript of the video:

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Jane McEntegart
31 Comments Comment from the forums
  • balister
    As a US President? I would have thought they would have portraited him as god...
    Reply
  • Parsian
    wow Apple has been a d-bag company even before i was born...
    Reply
  • soo-nah-mee
    http://fortunebrainstormtech.files.wordpress.com/2010/01/screen-shot-2010-01-30-at-10-22-29-am.png
    Reply
  • tramit
    Video is not to bad for being 1984 for a team building production.
    Reply
  • derkman
    A man who was selfish, only cared about himself, made underpaid workers work longer and harder resulting in mass suicides, egotistic, made his products based on complete control, and had anger issues.

    He clearly resembled Adolf Hitler more than Franklin D. Roosevelt.
    Reply
  • chaosgs
    derkmanA man who was selfish, only cared about himself, made underpaid workers work longer and harder resulting in mass suicides, egotistic, made his products based on complete control, and had anger issues.He clearly resembled Adolf Hitler more than Franklin D. Roosevelt.
    Crazy people like himself tend to be successful for awhile. Im glad hes gone. Ask a Apple follower why they love Apple so much......You will want to pull your hair out. But their lose is our gain. They make great products cheaper.
    Reply
  • kinggraves
    derkmanA man who was selfish, only cared about himself, made underpaid workers work longer and harder resulting in mass suicides, egotistic, made his products based on complete control, and had anger issues.He clearly resembled Adolf Hitler more than Franklin D. Roosevelt.
    Look I'm cool with Apple/Jobs hate and all, but he isn't responsible for the suicides at Foxconn. They make products for a LOT of companies, many of which you're using right now. You might want to put that personal responsibility on the Foxconn president or perhaps the Chinese/Taiwanese governments supporting those conditions.

    He is a total egomaniac though. Look at the 1984 video. He wanted his workers to think they were a revolution. Too bad it took them 20 years.
    Reply
  • derkman
    kinggravesLook I'm cool with Apple/Jobs hate and all, but he isn't responsible for the suicides at Foxconn. They make products for a LOT of companies, many of which you're using right now.
    Steve Jobs demanded more supply on the iPhone 4 before they were released. Foxconn told him they could not keep up with the shipment. Jobs didn't care and demanded them. The situation at Foxconn was bad already but Jobs made it much worse for them.
    Reply
  • house70
    This guy was seriously deranged.
    Reply
  • pacioli
    derkmanSteve Jobs demanded more supply on the iPhone 4 before they were released. Foxconn told him they could not keep up with the shipment. Jobs didn't care and demanded them. The situation at Foxconn was bad already but Jobs made it much worse for them.
    Jobs was already getting human livers for himself from China... Maybe he thought Taiwanese livers were of better quality and was trying to create more donors... Wasn't that in the standard Foxconn employee contract that if you killed yourself Jobs got your liver.
    Reply