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Blizzard Selling WoW Pet to Help Superstorm Sandy Victims

World of Warcraft gamers wanting to do their part in helping victims of Superstorm Sandy will soon be able to contribute money through Blizzard's MMORPG. The company will make this possible by offering a virtual pet later this year in the Blizzard Store. All money generated by the sale will be donated to the Red Cross's Superstorm Sandy Response.

"Your support will enable the Red Cross to provide shelter, food, emotional support, and other assistance to survivors of disasters like Superstorm Sandy with 100-percent of the $10 USD adoption fee during this charity drive going toward this worthy cause," Blizzard said on Wednesday.

The virtual pet up for adoption will be a warm and fuzzy Cinder Kitten, offered through the Pet Store, a subsection of the Blizzard Online Store. After gamers purchase the fiery feline, they'll receive a code that can then be redeemed through the Battle.net Account Management Item Code Redemption page. The kitty will be available to every character on that Battle.net account through the in-game Pets and Mounts Journal.

Currently Blizzard offers fourteen virtual pets and mounts for the popular MMORPG, spanning the Winged Guardian to the Pandaren Monk to the Moonkin Hatchling to the Guardian Cub. Three of the fourteen are actual physical plush toys which come with a code that unlocks its virtual counterpart. These pets and mounts are not part of the Superstorm Sandy effort, only the upcoming Cinder Kitten.

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  • hang-the-9
    There are a LOT more than 14 pets and mounts Blizzard has in WOW, unless this is only talking about the ones you can buy with real money. Class move by them. They may also think about donating a bit of the gagillion dollars a month they get from subscription fees.

    "Currently Blizzard offers fourteen virtual pets and mounts for the popular MMORPG, spanning the Winged Guardian to the Pandaren Monk to the Moonkin Hatchling to the Guardian Cub. Three of the fourteen are actual physical plush toys which come with a code that unlocks its virtual counterpart. These pets and mounts are not part of the Superstorm Sandy effort, only the upcoming Cinder Kitten. "
    Reply
  • spartanmk2
    I want a companion cube :(
    Reply
  • officeguy
    I thought this was really nice of them but... Really, they just can't donate out of their own pocket, (out of the goodness of their heart) ooohhhhh nooooo. They should match what the people pay and then donate the money.
    Reply
  • Kami3k
    Why not just give a few 10 million period. You are sitting on billions of dollars..... Oh yea, Activision, nvm.
    Reply
  • hate machine
    officeguyI thought this was really nice of them but... Really, they just can't donate out of their own pocket, (out of the goodness of their heart) ooohhhhh nooooo. They should match what the people pay and then donate the money.
    It would be better if they matched the donations. Instead they are just riding off the donations of others.
    Reply
  • dotaloc
    spartanmk2I want a companion cubeTalk about not pulling your own weight. Blizzard would have to implement a rope-tie so you could pull that thing along with you and slow your movement speed by 20%.
    Reply
  • mavikt
    spartanmk2I want a companion cube
    There you go => Companion cube
    Reply
  • What's wrong with people these days. Blizzard does a good thing and they still get criticized for being charitable? Blizzard as a corporation could give money all they want, but they're giving their fans a chance to donate for a good cause. You guys need to fix your morale compass seriously if you think what blizzard is doing is wrong.
    Reply
  • The-Darkening
    No, Blizzard is doing crap. The people that opens their wallet are doing the right thing.
    Reply
  • InvalidError
    Well, it isn't like they are required to donate anything either and whatever they would donate even if it was "out of their own pocket" would still inevitably come out of Blizzard's player base anyhow. Many people who get the Cinder kitten would have gotten it even if there was no donation associated with it. The donation simply turns a frivolous expense into a good deed.

    Blizzard pledging the whole $10 to Red Cross does mean Blizzard is at least eating the development, promotional, administrative and billing costs. This is effectively a low-cost PR stunt.
    Reply