Local Smartphone Vendors Outperforming Foreign Companies in the Indian Market

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According to data compiled by the IDC, foreign vendors have been outperformed by local companies in the rapidly expanding Indian smartphone market.

Data compiled by the International Data Corporation (IDC) has indicated that although Samsung ranked as the top smartphone vendor in India during Q1 2013 with a 32.7 percent share, local smartphone vendors have outperformed most foreign companies and altogether have accounted for over 30 percent of the overall smartphone market.

Additionally, DigiTimes’ industry sources have suggested that two other local brands, Spice and Lava, are emerging as “first-tier vendors” and have attributed this to a successful push through retail channels with “aggressive pricing” with a lesser reliance on subsidized phone deals offered by network operators.

The growth in smartphone popularity and market penetration in the Indian market has been characterized by the IDC as “stupendous.” While sales of feature phones increased by 2.4 percent from Q1 2013, smartphone sales grew by 167 percent to 9.4 million units and accounted for over 50 percent of overall mobile phone sales.

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Tarun Iyer
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Tarun Iyer was a contributor for Tom's Hardware who wrote news covering a wide range of technology topics, including processors, graphics cards, cooling systems, and computer peripherals. He also covered tech trends such as the development of adaptive all-in-one PCs.