Sainsbury's is Launching a Mobile Carrier

Though it's most commonly known for its grocery stores, Sainsbury's also has a hand in banking, insurance and a number of other markets. This week, the company is adding phone service to its list of products with the launch of Mobile by Sainsbury's.

Mobile for Sainsbury's is an MVNO, or mobile virtual network operator, that piggybacks on Vodafone's infrastructure. Sainsbury's will officially launch the service later this summer. Customers will be rewarded for loyalty via tie-ins with the supermarket's Nectar points rewards system and special offers.

"Our customers trust us to provide top quality products and service at fair prices, and Mobile by Sainsbury's feels like a natural extension of our brand as well as a great way to reward our customers," said Luke Jensen, Sainsbury’s Group Development director.

"We're extremely pleased to be working with Vodafone and look forward to developing a range of mobile products and services that will take the stress out of purchasing decisions in a familiar environment, offering what's right for them whatever their needs may be."

Sainsbury's offered no information on plans or tariffs it hopes to offer consumers when Mobile by Sainsbury's launches. All will be revealed in due time, we suppose.