Apple Teasing New Mac Pro in Movie Theaters

By Jane McEntegart
published

Apple's putting its next blockbuster product on the silver screen.

Apple first announced its new unique looking Mac Pro earlier this year, at WWDC in June. Though the company was more than happy to talk about the radical change of design, we were left in the dark with regard to pricing and release information. Apple, it seems, is getting ready to share those details, though. The company has started teasing in movie theaters the arrival of the new Mac Pro.

 

Of course, it'd be too much to expect for this 'trailer' to offer any real information. In fact, according to MacRumors, the trailer being aired is the very same one shown at WWDC several months ago. We still don't know the specifics on prices and availability, but cinema-goers says 'Coming Fall 2013' at the end. 

All glossy black and is cylindrical in shape, Phil Schiller in June referred to the center of the design a "thermal core." While that is a fancy term that Apple loves to throw around, the cooling solution is pretty innovative. The center part of the casing is made of a three-sided heatsink, where each side cools the entire length of each PCB. Then, a single large fan pulls the hot air upwards and outwards. The entire casing is 9.9-inches tall, 6.6-inches wide, and inside are next generation Xeon processors (up to 12 cores), dual AMD FirePro GPUs, six Thunderbolt 2 ports, PCIe-based , and ECC memory.

Jane McEntegart
21 Comments Comment from the forums
  • back_by_demand
    Looks like the worlds most expensive fleshlight
    Reply
  • Shneiky
    Same annoying OS, bad performance, even worse reliability and no upgrade room for even more $! At least it makes a fancy garbage can. Apple fans are going to cry.
    Reply
  • bee144
    11385499 said:
    Same annoying OS, bad performance, even worse reliability and no upgrade room for even more $! At least it makes a fancy garbage can. Apple fans are going to cry.

    How do you know it will preform badly? Even worse reliability? How do you know that?

    I can smell your jelly from over here.
    Reply
  • halcyon
    I admit, I'd love to have one. I had a 2010 Mac Pro and I really was fond of that machine.
    Reply
  • Farhad Dhabhar
    11385525 said:
    11385499 said:
    Same annoying OS, bad performance, even worse reliability and no upgrade room for even more $! At least it makes a fancy garbage can. Apple fans are going to cry.

    How do you know it will preform badly? Even worse reliability? How do you know that?

    I can smell your jelly from over here.

    I work in video editing and much prefer the Mac platform due to its ease of use and troubleshooting. That being said, I do think Apple should have made a mid tower product with 2 drive bays, one PCIe slot in addition to the graphics slot, and 4 RAM slots for ~$1500. I am afraid that this machine will be expensive for its specs and the fact that it only has one CPU socket means the fastest PC will be at least twice the speed of the fastest Mac, which means After Effects users, 3D users etc will be better served by the PC platform unfortunately. We'll see what happens. Right now the price of the rig is the biggest question mark.
    Reply
  • house70
    11385800 said:
    I work in video editing and much prefer the Mac platform due to its ease of use and troubleshooting. That being said, I do think Apple should have made a mid tower product with 2 drive bays, one PCIe slot in addition to the graphics slot, and 4 RAM slots for ~$1500. I am afraid that this machine will be expensive for its specs and the fact that it only has one CPU socket means the fastest PC will be at least twice the speed of the fastest Mac, which means After Effects users, 3D users etc will be better served by the PC platform unfortunately. We'll see what happens. Right now the price of the rig is the biggest question mark.
    That only means that you can either spend the same amount of money and get a machine that's at least twice as fast, or you can get a similarly performing system for half the price. Either way, it's a lose-lose for anyone that buys this thing.
    Reply
  • therealduckofdeath
    11385800 said:
    11385525 said:
    11385499 said:
    Same annoying OS, bad performance, even worse reliability and no upgrade room for even more $! At least it makes a fancy garbage can. Apple fans are going to cry.

    How do you know it will preform badly? Even worse reliability? How do you know that?

    I can smell your jelly from over here.

    I work in video editing and much prefer the Mac platform due to its ease of use and troubleshooting. That being said, I do think Apple should have made a mid tower product with 2 drive bays, one PCIe slot in addition to the graphics slot, and 4 RAM slots for ~$1500. I am afraid that this machine will be expensive for its specs and the fact that it only has one CPU socket means the fastest PC will be at least twice the speed of the fastest Mac, which means After Effects users, 3D users etc will be better served by the PC platform unfortunately. We'll see what happens. Right now the price of the rig is the biggest question mark.

    Oh, it's much more than a 2:1 performance difference. You can get Windows machines with 4 socket motherboards. Even extreme workstations with dual motherboards giving them a potential 160 cores in a single box. Looking at how Apple has scaled down the functionality of their video editing software lately, Apple aren't competing in the professional market any more.
    Reply
  • Shneiky
    Um guys, this is supposed to be a "Pro" remember?

    "which means After Effects users, 3D users etc will be better served by the PC platform unfortunately. "

    Unfortunately? This is how it has always been. Macs are very famous with their crashes during heavy 3D rendering or AE comp. pre-render. Sorry to tell you this but PCs have always been more stable when pushed to the limits of the machine.

    The reason I hate Apple is not that I am a PC fanboy or I can't afford it. The reason is Macs costed me projects, they costed me time, and they costed me salaries. They crash and trash project files, have poor reliability, poor compatibility, poor upgrade-ability, poor price-performance and last but not least - poor navigation in the OS.

    P.S And if somebody starts crying "I was using windows and it crashed, and it ..." Well stop comparing office PCs for 500 euro with Macs for 1500. At the same specs PCs have always been more stable. At the same price you get even a bonus - performance.
    Reply
  • guvnaguy
    Why on earth do businesses care this much about style?
    Reply
  • lpedraja2002
    Yeez... What's with all the negativity when someone likes an Apple product? I think the picture looks cool, reminds me of James Bond since it looks like the end part of a silencer, whether it will look as shiny as that in the real version remains to be seen. Also, the design is interesting, I want to see how well this thing performs moving hot air out.

    Reply