Steve Jobs unveiled the NeXT Computer on this day in 1988 — 'The Cube' would be used to develop the WWW, Doom, and Quake

The first web server
The first web server: this NeXT machine was used by Tim Berners-Lee in 1990 to develop and run the first WWW server, multimedia browser, and web editor. (Image credit: Photo from 1990-2025 CERN (License: CC-BY-SA-4.0))

On this day in 1988, Steve Jobs unveiled the new apple of his eye, the NeXT Computer. While ‘The Cube’ wasn’t a commercial success, it shaped the future of personal computing in several ways.

An event at the Louise M. Davies Symphony Hall in San Francisco was chosen for the unveiling of The Cube. Contemporary reports suggest this theatrical setting was used because one of the crowd-pleasing demos of the NeXT Computer highlighted its built-in DSP, which can be a boon to computer audio processing, among other things. During the staged gala event, The Cube even ‘played a duet’ with a professional violinist.

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Mark Tyson
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Mark Tyson is a news editor at Tom's Hardware. He enjoys covering the full breadth of PC tech; from business and semiconductor design to products approaching the edge of reason.

  • ezst036
    Computing history would be vastly different if the people running Be Inc. at the time had not been so greedy. Be should've taken the $125 mil.

    BeOS would've become MacOS and we would not have ever seen Steve Jobs at Apple again. Then NeXT Inc. would've developed the iPhone, etc etc etc. Jobs would've found a way.

    Strange to think about.
    Reply
  • Findecanor
    Much nostalgia. I remember reading about it back in the day. I visited their booth at a trade show, and was presented with Doom running in a window multitasking on the desktop which blew people's minds at the time. They also showed off their development environment, for the OS's novel object-oriented frameworks.

    NeXT was a little bit cheeky with regards to the Macintosh. First, the machine was the opposite colour of the Macintosh's white. Next, where it mirrored the Mac's user interface on screen, it mirrored it: with the close button on the right instead of left, and the scroll bars on the left.

    The OS was highly influential on the industry, both its internals and externals.
    For example, the little AmigaOS got an object-oriented framework that worked like the Objective-C runtime in NextStep (but you could use any language), and a new 3D look.
    Microsoft Windows got OLE and COM ... and with Windows 95 an obviously NeXTStep-inspired 3D look — with an additional window close button on the right.
    Reply
  • Sluggotg
    It certainly had some good features. It did not have a floppy drive. The Opto-mechanical drive was proprietary and you had to shut down the computer to remove the disk. I personally believe that hurt sales. It had great networking and that was how files were moved/stored. In 1988 that severely limited the market. How many people had their own network back then?

    They only sold 50,000 but they did have its own magazine. (I browsed through it at the book store when it came out). It had great specs but was very expensive. Ultimately it's OS was a complete success when Jobs had Apple buy it and modify it for use on the Mac.
    Reply
  • Puce Moose
    My school had a NeXT computer lab - I remember being impressed by the machines, and they had an asteroids-like game that I loved - very realistic looking asteroids. I remember the screens being black and white.
    Reply