A South Korean technology company, Samsung, has beat Apple in customer loyalty for smartphones for the first time.
Behind Samsung and Apple was LG in third place, while Nokia and Sony tied for fourth. "This is the first year that Samsung beat out Apple in smartphones," said Robert Passikoff, the president of Brand Keys, which saw its customer loyalty index surveying 39,000 consumers. "When Apple was number one, everyone said, ‘Well sure, it’s Apple.’ But the fact is that Samsung always had a larger share of the marketplace."
"It’s not terrible to be number two," Passikoff added. "But in both cases I think consumers are looking for higher degrees of innovation. It was only after Samsung and other companies came out with smaller tablets that Apple brought out the iPad mini. It was only in reaction."
During November 2012, for the first time since the iPhone launched, the percentage of the smartphone's owners who said they will definitely or probably buy another Apple handset declined.
Elsewhere, for the first time in three years, Apple was not ranked among the top 20 most trusted companies for privacy. LG, meanwhile, overtook Apple as the second leading U.S. handset manufacturer during December 2012, while Samsung topped that list. The South Korean technology giant also replaced the iPhone maker as the world's leading chip buyer.