Several years ago, E3 was bad. This was during the mid 2000's, when the ESA decided that E3 was too grand, too epic, and just too wild. The ESA moved E3 from downtown Los Angeles to several small buildings in Santa Monica, where game publishers were shoved into small booths. While this may have been good for media to get what they wanted out of the show, it was bad for publishers.
E3 became depressing, especially for veterans of the show. People were use to E3 in obscene proportions. Huge booths. Crazy lighting. Loud music. And ultimately, an overwhelming amount of attendees.
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