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MSI CEO Charles Chiang Dies Suddenly at 56

(Image credit: MSI)

Updated July 7 at 3:46 p.m. ET with statement from an MSI spokesperson.

A leading hardware company has lost its leader. Earlier today in Taiwan, MSI general manager and CEO Charles Chiang passed away after falling from one of the company’s buildings. Chiang, 56, had been with MSI for more than two decades before taking over as chief executive in 2019.

"Earlier today, MSI GM and CEO Charles Chiang passed away," an MSI spokesperson told Tom's Hardware. "Having been a part of the company for more than 20 years, he made outstanding contributions and was admired by his colleagues. Mr. Chiang was a respected leader in the MSI family, and helped pave the way for the brand’s success. We are all deeply saddened by the news, and are mourning the loss of Mr. Chiang. He will be deeply missed by the entire team."

MSI didn't elaborate on the circumstances surrounding Chiang's death.

Prior to taking the reins as CEO, Chiang had served as VP of desktop platform solutions, VP of R&D and AVP of R&D. His passing leaves a hole in one of industry’s most visible hardware companies. Founded in 1986, MSI (Micro-Star International) is a manufactures gaming laptops, gaming desktops, peripherals and components, including motherboards and graphics cards.

We had a chance to interview Chiang a couple of times and found him very open and eager to talk about his company and the PC industry, including some of its challenges. In our first discussion with Chiang, back in January 2019, he confirmed that Intel’s shortages had damaged the company’s motherboard business and he said that U.S. tariffs were causing price increases. He also explained why the company, which had focused on gaming, was moving into the prosumer space.

In June of 2019, we spoke with Chiang again and he gave us some valuable insights into how the U.S. trade war with China was affecting PC manufacturing by causing companies to move more production to Taiwan and other countries. At the time, he said that the U.S. market represented 25 percent of the company’s sales overall. He also predicted that X570 motherboards would be more expensive than their X470 predecessors, a forecast that turned out to be accurate.

  • spongiemaster
    The CEO tragically fell to his death, leaving a huge hole at the top of the company.

    I'm going to give you guys the benefit of the doubt on this that you weren't trying to make a terribly timed pun. That's a really unfortunate choice of wording and you should change it.
    Reply
  • Kamen Rider Blade
    I smell a murder mystery is afoot!
    Reply
  • apiltch
    spongiemaster said:
    I'm going to give you guys the benefit of the doubt on this that you weren't trying to make a terribly timed pun. That's a really unfortunate choice of wording and you should change it.

    Definitely not intended that way. We changed it so there's no misunderstanding.
    Reply
  • DookieDraws
    Hate to hear this. My condolences to the family. May he rest in peace.
    Reply
  • Kridian
    Is this like those 3 Russian doctors who fell out the windows of their hospitals?
    Reply
  • Flayed
    Sad news, he looked like a nice guy in the picture.
    Reply
  • digitalgriffin
    Would it be too crass and insensitive to say he probably died by installing too much bloatware and free trials to his gps software?

    Just checking.
    Reply
  • Strider_X
    digitalgriffin said:
    Would it be too crass and insensitive to say he probably died by installing too much bloatware and free trials to his gps software?

    Just checking.
    Yes, yes it would. You're a troll.
    Reply
  • Rogue Leader
    digitalgriffin said:
    Would it be too crass and insensitive to say he probably died by installing too much bloatware and free trials to his gps software?

    Just checking.
    Yes it is. Be better.
    Reply
  • digitalgriffin
    Strider_X said:
    Yes, yes it would. You're a troll.
    More a morbid sense of humor. My apologies if anyone is offended. I never mean mal intent.
    Reply