Remember the full-sized Xbox Series X fridge Microsoft sent out to a few celebrities as a marketing stunt back in October? Well, now it seems like you’ll soon be able to buy a miniature version of that same fridge, assuming that we haven’t been taken in by an especially cruel April Fools' joke.
Ok...here goes. Help @Xbox win this and we’ll put into production this year REAL XBOX SERIES X MINI FRIDGES! Yep, you read that right. Not an April Fools joke. Not clickbait. #Xbox #BestofTweets https://t.co/vm5B0kZht1 pic.twitter.com/A28hWBP3DbApril 2, 2021
Yesterday, on April 1st, the Twitter Marketing account held a poll asking viewers to vote for which branded accounts makes the best tweets. This was the finals for its "Best of Tweets" competition, meaning it was the culmination of a whole month of polls. The vote was between Skittles and Xbox, and Xbox Games Marketing GM tweeted out that if Xbox won, the company would produce a line of “real Xbox Series X mini fridges.”
I know what you’re thinking. That’s gotta be a joke, right? April Fools'? Well, at least according to Greenberg’s post, it was not.
Thanks to everyone who voted, this was down to the wire and thrilling to follow. Now that @Xbox won, we will move forward on our promise to make those Xbox Series X Mini Fridges. First one off the line will be filled with games & headed to our friends @Skittles of course! 💚🌈 https://t.co/xeeN8yLGV8April 2, 2021
And now that it’s April 2nd and we’re all seeing a bit more clearly, Greenberg is promising to go through with mini-fridge production. Xbox won the Twitter poll by a narrow 0.6% margin, leading the GM to state that “we will move forward on our promise to make those Xbox Series X mini fridges.” He also said that the first unit produced would be filled with games and sent to Skittles as a show of good sportsmanship.
Obviously, there’s a lot of brand stuntwork at play here, but it’s still cool to think that you might soon be able to buy a version of an item that was only meant for influencers before. We don’t know any other details about the mini-fridges yet, but maybe in a decade, Microsoft and KFC will have switched places when it comes to food and games.