Sign in with
Sign up | Sign in

AMD Hires Chip Veterans to "Move Beyond PC"

By - Source: Reuters | B 25 comments

AMD has hired former Qualcomm and Apple engineers.

AMD has reportedly hired two senior engineers to help the chipmaker expand into new markets beyond the the slowing PC industry. These two new hires include a previous Qualcomm engineer and a previous Apple engineer, both of which have taken high-level positions within America's #2 chip company.

According to unnamed sources, Charles Matar has expertise in low-power and embedded chip design. He previously worked at Qualcomm, and will now serve as AMD's vice president of System-on-Chip Development. Joining him will be former Apple engineer Wayne Meretsky who is now AMD's new vice president of software IP development. He will lead software development for AMD's various chips.

Both Matar and Meretsky reportedly worked at AMD earlier in their careers. Their return follows another return of a former AMD employee, Jim Keller, who joined the company as chief architect in August 2012. Previously he served at Apple as a director in charge of designing mobile processors used in the iPads and iPhones.

AMD is slated to release a new low-power processor, Temash, for tablets and hybrid laptops running Windows 8 Pro during the first half of 2013. The company is also expected to release its Kabini laptop processor, which promises 50-percent better performance than its predecessor, in early 2013. Matar will reportedly focus on designing a post-Temash SoC and beyond.

AMD's need to leap beyond the PC sector isn't unexpected. Even its partners are flocking to mobile form factors as market tastes move from desktop to tablets and hybrids. Market watchers are predicting the start of a post-PC era, and a declining PC market seems to pave the way.

Unfortunately, 80-percent of AMD's revenue is generated from the PC sector. AMD has felt the impact of this declining market, and is now quickly looking to enter different avenues to make a buck. These avenues include communications, microservers, digital signs and stripped down "thin client" computers, Reuters said.

 

Contact Us for News Tips, Corrections and Feedback

Discuss
Display all 25 comments.
This thread is closed for comments
Top Comments
  • 24 Hide
    A Bad Day , January 23, 2013 12:06 AM
    What AMD needs is brand recognition. Most of the people I know never heard of AMD's APUs, or are unfamiliar with it.

    In fact, my dad firmly believes that Intel's IGP is on par with the APU's GPU.
  • 23 Hide
    bustapr , January 22, 2013 11:44 PM
    this is great for AMD. They got some people who know their shit. this last year may have been a horrid year for them, but it was also a year where they expanded their market incredibly. i hope these guys keep AMD expanding and give a new direction to AMD struggling areas.
  • 18 Hide
    ddpruitt , January 22, 2013 11:58 PM
    Maybe with mobile (low power, low heat) expertise they can get some performance gains in the desktop sector again.
Other Comments
  • 23 Hide
    bustapr , January 22, 2013 11:44 PM
    this is great for AMD. They got some people who know their shit. this last year may have been a horrid year for them, but it was also a year where they expanded their market incredibly. i hope these guys keep AMD expanding and give a new direction to AMD struggling areas.
  • 4 Hide
    calmstateofmind , January 22, 2013 11:46 PM
    AMD has the potential to be a $40 stock again, and maintain it.
  • -8 Hide
    Soda-88 , January 22, 2013 11:47 PM
    Ragequit
  • 18 Hide
    ddpruitt , January 22, 2013 11:58 PM
    Maybe with mobile (low power, low heat) expertise they can get some performance gains in the desktop sector again.
  • 24 Hide
    A Bad Day , January 23, 2013 12:06 AM
    What AMD needs is brand recognition. Most of the people I know never heard of AMD's APUs, or are unfamiliar with it.

    In fact, my dad firmly believes that Intel's IGP is on par with the APU's GPU.
  • -4 Hide
    reprotected , January 23, 2013 12:33 AM
    memadmaxCan't polish a turd....

    But you can turn it into gold.
  • 2 Hide
    pedro_mann , January 23, 2013 12:37 AM
    I've always been an AMD fan, and am glad to hear the good news. Sadly, though, this is about 5 years too late. Under Ruiz's watch, they ignored mobile, think back to the pentium M days. AMD stubbornly refused to invest in mobile, when they had the chance to lay the foundations for it. Fast forward to today, finally they are getting in the ball game. It is too soon to tell, but we may be able to accredit this success to Reed, depending on timing and execution of course
  • 9 Hide
    pedro_mann , January 23, 2013 12:42 AM
    A Bad DayWhat AMD needs is brand recognition. Most of the people I know never heard of AMD's APUs, or are unfamiliar with it.In fact, my dad firmly believes that Intel's IGP is on par with the APU's GPU.

    Really, they just need some good contracts to supply chips. Brand recognition for components is over-rated. Try this, ask a non geek what chips power the Samsung Galaxy III or the Nexus 4?

    In order to score lucrative contracts, they need to deliver a competitive product. Example - all of the next gen game consoles. They are rocking the next wave of consoles, they need to repeat that success for mobile.
  • 3 Hide
    m32 , January 23, 2013 12:48 AM
    ^ Honestly, mobile is really just starting to take off. I'm not talking about laptops, but tablets/or tablet like computers. That is the market I think they're targeting.
  • -2 Hide
    uglynerdman , January 23, 2013 1:11 AM
    two new people is not going to fix their current issues which have made many people including me jump ship. They just didnt have any actual products that were worth my money.

    heres hoping they have something good eventually.
  • 0 Hide
    iam2thecrowe , January 23, 2013 1:16 AM
    we are now indeed facing a real change in the computer market. Just hopefully it isn't too late for them to expand into this market. And hopefully they get it off the ground, even when the original Athlon 64 was faster than intel's p4, the p4 probably outsold them. Why? no marketing by AMD. If AMD want a new product to succeed, they really need to push the marketing to make consumers aware of it.
  • 0 Hide
    JamesSneed , January 23, 2013 1:46 AM
    They really don't need marketing in the mobile segment. In the desktop arena that has been killer for AMD in years past and to some degree in GPU's. Nobody cares about Intel inside of their mobile devices especially if say a manufacturer only uses one supplier like Apple or Samsung. AMD just needs a damn good chip, like when they out did Intel technically speaking back in 1999 with the original Athlon. This is a totally different game then back when Intel had what was essentially a monopoly. Build it and they will come.
  • 10 Hide
    Inferno1217 , January 23, 2013 2:04 AM
    memadmax :

    Can't polish a turd....

    In fact you can. Mythbusters did.
  • -4 Hide
    memadmax , January 23, 2013 2:09 AM
    Inferno1217memadmax :Can't polish a turd....In fact you can. Mythbusters did.


    Was waiting for that one... It was polished, but it wasn't that nice, shiny shine that you get from something like chrome on a decked out V8 engine... ya know... =D
  • 0 Hide
    dozerman , January 23, 2013 2:09 AM
    JamesSneed... Nobody cares about Intel inside of their mobile devices especially if say a manufacturer only uses one supplier like Apple or Samsung...


    I'd be willing to bet that the new "Intel Inside" Atom smartphones are going to sell like crazy, even though they have inferior performance, inferior battery life, and inferior app selection due to people seeing the logo and having nestalgic flashbacks to commercials they've seen years ago.
  • 3 Hide
    InvalidError , January 23, 2013 2:12 AM
    m32^ Honestly, mobile is really just starting to take off. I'm not talking about laptops, but tablets/or tablet like computers. That is the market I think they're targeting.

    Indeed.

    Give tablets 4-8GB of RAM (3-5 years), twice Tegra4's processing power and more polished software (most Android apps I have used have passable usability compared to their nearest desktop equivalents) and tablets will have enough processing power to cover around 90% of people's everyday computing needs, just need to dock it to a keyboard+mouse+display+charger unit for more input-intensive stuff.
  • 1 Hide
    A Bad Day , January 23, 2013 2:39 AM
    memadmaxCan't polish a turd....


    Actually you can: http://www.youtube.com/watch?v=yiJ9fy1qSFI

    Quote:
    Mythbusters Polishing a Turd
  • -5 Hide
    _Cubase_ , January 23, 2013 3:13 AM
    Mandatory comment with phrase "this is good for AMD" somewhere in it.

    Mandatory thumb ups?
  • -2 Hide
    Bloob , January 23, 2013 3:35 AM
    InvalidErrorIndeed.Give tablets 4-8GB of RAM (3-5 years), twice Tegra4's processing power and more polished software (most Android apps I have used have passable usability compared to their nearest desktop equivalents) and tablets will have enough processing power to cover around 90% of people's everyday computing needs, just need to dock it to a keyboard+mouse+display+charger unit for more input-intensive stuff.


    How about Ubuntu phones doing the same? :) 
Display more comments