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PAX: What Gamers Think of Nvidia's GTX 480

by - source: Tom's Hardware US

The press conference is over and the reviews are up; the GTX 480 and 470 from Nvidia are officially official, and only two weeks away from store shelves. Amid all the pomp and circumstance, what do gamers actually think of the new Nvidia cards?

There is a lot of positive energy on the PAX East show floor regarding the new Nvidia hardware. “It’s good to finally see Nvidia with a new series of video cards. It’s been too long, but I think it’s been worth the wait," said one bystander at the Nvidia booth (he did not want to give me his name). "I haven't had a chance to sit down at look at reviews," said John S, while playing the StarCraft II beta at the Nvidia booth, "but if the rocket sled demo is any indication, Nvidia has some impressive hardware on their hands."

Brandon, a passer-by at the Alienware booth emphatically stated "I can't wait to grab a GTX 480, or even a dual-GPU version when it comes out. AMD is going DOWN!"

Sure, new hardware is always exciting, but there's a flip-side to every coin. "I don't claim loyalty to AMD or Nvidia, but why would I pay $500 for a GTX 480 when a 5870 from AMD is $100 less for only a minor dip in performance?" said Mike G., also at the Nvidia booth. Another negative reaction came from Brian R, near the Rockstar Games booth. "I bought my 5870 about a month ago, and after seeing what Nvidia is bringing to market in a few weeks, I think I made the right choice."

And of course, to keep things even, admitted AMD fanboy Kelby said, "AMD took the price-performance crown with the 4000 series, and after looking at the reviews online, things won't be any different with the 5000 series. Plus, why get a GTX 480 when the 5970 uses roughly the same amount of power but offers much better performance?"

My two cents: competition is great, if not an absolute necessity, so Nvidia finally showing up to the DX11 party can only be good for PC enthusiasts. After witnessing the press conference here at PAX East and reading Chris Angelini's review, it looks like AMD does indeed have the performance per dollar edge for now (full disclosure: I am using a 4870 X2 right now, but I claim no loyalty to either company). However, some of what Nvidia is showing off is pretty cool, like the new raytracing demos. I'll leave it to the commenters to battle over which is better.

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Vestin 03/28/2010 4:11 AM
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znegval 03/28/2010 4:21 AM
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I'm sorry but I'm not a "performance at any cost" guy. The power requirements for Fermi are absolutely ridiculous considering it doesn't deliver any significant improvement over the competing product (at least not as significant as it should). In my opinion, quality isn't measured by raw performance and I belive 5870 is a better quality product than the 480.

By the way, "I can't wait to grab a GTX 480, or even a dual-GPU version when it comes out". Good luck with that.

Marco925 03/28/2010 4:24 AM
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I think they completely dropped the ball on this one.

Anonymous 03/28/2010 4:25 AM
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yose3 03/28/2010 4:25 AM
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ptroen 03/28/2010 4:25 AM
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TemjinGold 03/28/2010 4:27 AM
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znegval :
I'm sorry but I'm not a "performance at any cost" guy. The power requirements for Fermi are absolutely ridiculous considering it doesn't deliver any significant improvement over the competing product (at least not as significant as it should). In my opinion, quality isn't measured by raw performance and I belive 5870 is a better quality product than the 480.By the way, "I can't wait to grab a GTX 480, or even a dual-GPU version when it comes out". Good luck with that.



I can't wait to grab a GTX 480 myself... when a dual-GPU version comes out... ;)

matchboxmatt 03/28/2010 4:32 AM
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Outside of that tessellation demo, Fermi has kind of been disappointing, especially considering how late they are to the DX11 party. I was really hoping for a heavy hitter that would drive ATI's 5xxx series prices down, but it looks like things are gonna be staying the same.

eodeo 03/28/2010 4:36 AM
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Both ati and nvidia have 3 gaming monitor options, while nvidia requires 2 cards and another month to get the drivers ready. (dont forget you actually need 3 monitors for this to make any sense)

nvidia cards are not better for 3d gaming, but they are impressive nonetheless. The thing they are indisputably better is for CUDA, and thats not a negligible thing for me. I'm having hard time deciding should i trade my 4850 for 5850 or gtx 470. 5850 would be a clear winner if it could run CUDA apps, like vReveal and upcoming Mercury player for Adobe Premier cs5...

Since games run the same on both and I can live without CUDA support for at least another year, the only thing that will sway me in either direction right now is what card runs Quicksilver, the newest renderer for 3ds Max, better. Autodesk won't come forward with the results on which is faster, since they are partnered with both ATi/nVidia, so I would love it if Tom's did a review of this.

To me a heavy 3d user, Quicksilver is the single most important piece of software coming out this year. iray would likely take the crown if 3ds max was supporting it in the upcoming release.

shadow187 03/28/2010 4:39 AM
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Well if the GTX480 uses over 250Watts, there won't be a dual version of that.
If the GTX470 uses over 215Watts, there won't be a dual version of that.
What're we left with? The unknown. GTX460? GTX450? Or will nVidia be the first to break the 300W PCI-E sig spec? Will the GTX490 (512Shader version) compete with the HD5890? Will there be an HD5930 or an HD5950?

Stay tuned!

JackNaylorPE 03/28/2010 4:41 AM
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Everyone's focusing on the flagship 480 but the 470 looks like the big noise from this release....the price performance comment above does not appear based upon anyone looking at the benchies as the 470 wins on a $ per frame analysis almost entirely across the board and the headroom provided means it should be pushed by overclockers well beyond it's released values.

http://www.hardwarecanucks.com/for [...] ew-32.html

smartkid95 03/28/2010 4:54 AM
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Uhh... well I can't call this one really the dx11 performance makes Nvidia quite alluring right now the heat issue is scaring me away and nvidia says power consumption doesn't matter is bull dookie MORE POWER = MORE MONEY + BIGGER COSTLY PSU. I think ati dx11 performance is pitiful for the main selling point of the card give it more than 20s fps really? In all seriousness a 5970 looks rather attractive after seeing some benchmarks.

RogueKitsune 03/28/2010 5:35 AM
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I agree with JackNaylorPE. Yes the GTX 480 is a BEAST of a card, but I don't see how nVidia can justify the power consumption on that thing. The GTX 470 competes perfectly with the 5870 in my opinion. However, it is too bad that AMD doesn't see nVidia as a threat right now because i wanted to see a price drop so i could pick up a 5870 on the cheap :p

Burodsx 03/28/2010 6:20 AM
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The people asked probably don't know about the temperature, noise, and power requirements... Hell if you let me play a game using a 480 without knowing those 3 factors I too would be on the Nvidia bandwagon.

t2couger 03/28/2010 6:28 AM
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kelemvor4 03/28/2010 6:30 AM
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shin0bi272 03/28/2010 6:34 AM
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tethoma 03/28/2010 6:39 AM
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Anonymous 03/28/2010 6:43 AM
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The thing is that the 480 is performance-wise between the 5870 and 5970 and priced accordingly. What would really make the 480 pay off for early adopters would be devs picking up on massive amounts of tessellation, where the ATI cards fall flat. The 470 is definitely more bang per buck, but doesn't have the same performance as the 480 in GPU-intense situations.

Personally, I'm going to be picking up a 480. The slight boost over the 5870 is really just a bonus IMO. The real reason I've been bearing towards nVidia for the most part is the extra features: CUDA, better compute architecture, PhysX (however rare, can't stand having options I can't enable), 32xAA with little performance impact is pretty sweet too.

And about the heat/power "issues": if you are even considering a 5870 or GTX 480, you're likely to have above a 600W PSU. They're enthusiast level cards for a reason, don't expect them to sip gas. It's not like running either of them will suddenly add 40 bucks to your bill. And as for the heat, the 295 got roughly that hot, and I've seen friends with 4870x2s that have had 90C and up under load. High performing parts get hot, what a shocker.

The only real issues here, in my opinion, is whether or not the slight performance increase and other features are worth the ~$80 more for the 480. For many, there are other things they could spend the $80 on that are needed more. Personally, I'll spend it on the 480, simply because with an nVidia chipset mobo, I'd not be able to do Crossfire with an ATI card whenever I wanted to, which sucks. I'm also kind of intrigued with the numbers in SLI scaling that the 480's been getting. Once I up my PSU from a 850W to a 1.2KW, and move on to the i7 or next gen CPU, I might pick up a second one.

Both companies have good products though. I see this as only being good for gamers, as each company will keep trying to push out higher and higher performing parts, giving us better and better hardware to play with. Whether you're green or red, PC gaming is far from dead!

kelemvor4 03/28/2010 6:43 AM
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schizofrog 03/28/2010 6:52 AM
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I am a fanboy... but not of ATi or nVidia... I am a fanboy of £'s. For that reason alone I see no reason for the now to buy the latest generation product from either company. The cost of the cards is outragously high for the performance return. I am quite happy to sit on what I have until I feel it no longer keeps pace, and as current games are so console dependant I do not see anything changing in the near future. Maybe I'll just go for sub £100 upgrade from one of the clearance ranges.

Anonymous 03/28/2010 6:55 AM
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as if u guys have 30" lcd..for 19" & 22". 5850 and 470 should be more than enough..unless ur using CUDA..lol

JohnnyLucky 03/28/2010 6:59 AM
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I've read several technical reviews. It does not look like Nvidia will be taking home any best bang for the buck awards.

pratkal 03/28/2010 7:02 AM
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eodeo


nvidia cards are not better for 3d gaming, but they are impressive nonetheless. The thing they are indisputably better is for CUDA, and thats not a negligible thing for me. I'm having hard time deciding should i trade my 4850 for 5850 or gtx 470. 5850 would be a clear winner if it could run CUDA apps, like vReveal and upcoming Mercury player for Adobe Premier cs5...

HD 5850 is ati stream ready which make it able to run Mercury player and adobe premier cs5 on gpu

kingnoobe 03/28/2010 7:04 AM
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I have no problem with ati drives. Yet, I've had numerous nvidia cards fail. Not just a driver problem but a straight up hardware failure. I'll take a driver issues *which I've had none* over hardware failure any day of the week.

You see it goes both ways.

J3d1M1nD7r1cKs 03/28/2010 7:06 AM
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somata 03/28/2010 7:14 AM
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shin0bi272 :
Try asking the older system builders what happened when you put an ATI card in a socket A amd mobo. Here's a hint you couldnt boot it at all... after post you get a black screen ... cant even get to a prompt to boot from CD to install windows. Nvidia never had that problem IIRC.

Not sure where you got that info from, unless maybe you're talking about some of the early Athlon boards with AMD chipsets (i.e. Irongate, which I don't have any experience with). As an owner of a couple of Socket A systems with VIA chipsets, I can say that I've used a Radeon 7000, 9700 Pro, and X1600 Pro (with PCIe-AGP bridge) on them without any issues whatsoever. I'm currently running an AMD/ATI GPU on an Nvidia chipset, also with no problems. I can only hope nobody restricts themselves to Intel GPUs when using an Intel chipset ;)

jojesa 03/28/2010 7:17 AM
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[citation] By the way, "I can't wait to grab a GTX 480, or even a dual-GPU version when it comes out". [/citation]

I'm planning that also but I will wait till winter here in the east.
Look at the other side of the coin, I could heat my house without the need of gas or oil, grill a steak (hoping that heatsink is no-stick) while playing Crysis.

fermion 03/28/2010 7:32 AM
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good review on tom's. conclusions of course are his personal ones. i do gpgpu. the whole general computing and supercomputing arena will from this point on be totally owned by nvidia, at least until such time that opencl starts showing a few times better performance on ati cards. this may happen, but it's incredibly unlikely. why? ati is all about games, it puts zero effort in giving scientists and developers the range of software tools & performance from their cards, that they need. nvidia, on the other hand, is absolutely wonderful in this respect.
why is ati contemptuously indifferent to computing crowd? i suspect because their architecture sucks at general computations & it's hard to redesign. not as bad as larrabee from intel, but still. can't imagine any other reasons for leaving this whole field to nvidia monopoly... i would actually enjoy having a choice between cuda/nvidia and opencl/ati gear for computations! sadly, ati is MIA.

kutark 03/28/2010 7:41 AM
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rambo117 03/28/2010 8:05 AM
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lol at the guy that said AMD is going DOWN

...typical nvidia fanboys...


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