AMD Opens New Global Design Center

AMD said on Thursday that it has launched a new global design center in India. It features "world-class" lab facilities dedicated to furthering both software and hardware APU-focused innovations. The news arrives after AMD introduced a dual-core APU for fanless devices, the GX-210JA, with a maximum TDP of 6 watts and an expected average power usage of around 3 watts.

The company said on Thursday that its new design center is actually located at Raheja Mindspace, HITEC City, Madhapur, in the heart of Hyderabad's technology hub. Hyderabad is the capital and largest city of the southern Indian state of Andhra Pradesh.

"AMD is committed to providing our customers with innovative, tailored technology solutions that empower people and deliver exceptional experiences," said AMD president and CEO Rory Read. "Our Hyderabad Design Centre will play an important part in that mission as the team works in concert with our other design centers around the world to deliver AMD's next round of innovative products."

The new facility features 175,000 square feet of engineering labs, equipment and office space for hundreds of engineers. It joins the other design center AMD has established in Bangalore, and has sales offices located in New Delhi and Mumbai.

"Our design centers in both Hyderabad and Bangalore are key design and development hubs for our business," said Madhusudan Atre, corporate vice president, Design Engineering at AMD. "Like our talented engineering teams around the world, the engineers working in AMD's new Hyderabad Design Center are every bit as focused and committed to the sustained delivery of hardware and software innovations that can help drive the company's business forward."

Just weeks ago, Read said in the company's second quarter 2013 financial results that it has entered phase two of its "restructure, accelerate, and ultimately transform" realignment project. Now that the restructuring aspect is complete, AMD will be able to focus on accelerating its business in the second half of the year. The company may even return to profitability in the third quarter.

"Our focus on restructuring and transforming AMD resulted in improved financial results," Read said. "Our performance in the second quarter was driven by opportunities in our new high-growth and traditional PC businesses. Looking ahead, we will continue to deliver a strong value proposition to our established customers and also reach new customers as we diversify our business."

AMD said that for 3Q 2103, it expects to see revenue to increase 22 percent, plus or minus 3 percent, sequentially.

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  • razor512
    How about focusing just on CPU's without built in GPU's that can compete against the core i7 in terms of ipc?
    1
  • aggroboy
    Anonymous said:
    How about focusing just on CPU's without built in GPU's that can compete against the core i7 in terms of ipc?

    IPC improvements and GPU are not mutually exclusive.

    Also the FX line doesn't have GPU.
    5
  • tomfreak
    Anonymous said:
    How about focusing just on CPU's without built in GPU's that can compete against the core i7 in terms of ipc?
    wishful thinking but not the casual market want. Radeon is the only reason people buy AMD APU/CPU. Why do u think AMD gonna give up that luxury?
    3